Advanced Social Media Strategies | University of MemphisProfessorBrey.com
Advanced Social Media Strategies | University of Memphis2    ProfessorBrey.com
/user/TheProfessorBrey                                                                /in/professorbrey                   ...
Advanced Social Media Strategies | University of Memphis4    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis5    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis6    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis7    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis8    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis9    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis10     ProfessorBrey.com
•    What you are doing•    Where you are doing it•    Why you are doing it•    What success looks like•    What potential...
Cliff Carter     Advanced Social Media Strategies | University of Memphis12     ProfessorBrey.com
Craig Cerrito     Advanced Social Media Strategies | University of Memphis13     ProfessorBrey.com
Stephanie Brown     Advanced Social Media Strategies | University of Memphis14     ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis15     ProfessorBrey.com
Changing the World                                           • Your top (3) pros                                          ...
Selecting a Consultant•    Brand monitoring•    Reputation management•    Social media measurement•    Community questions...
Selecting a Consultant• Brand monitoring      – Do you monitor sentiment and if so, how?      – How do you assess which br...
Selecting a Consultant• Reputation management      – What is your typical process for handling online        reputation ma...
Selecting a Consultant• Social media measurement      – What social media marketing channels do you        have the most e...
Selecting a Consultant• Community questions      – Will you help us build satellite communities within        social media...
Selecting a Consultant• The right fit      – Are my customers on social media? Do I even        need these services?      ...
NEXT WEEKItem        Due Date          Task1.          Tuesday           You are required to write your next blog post on ...
Upcoming SlideShare
Loading in …5
×

Social Media Strategy Presentation – Internal to External (Module 9)

825 views
743 views

Published on

Internal to External (Module 9) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
825
On SlideShare
0
From Embeds
0
Number of Embeds
95
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Strategy Presentation – Internal to External (Module 9)

  1. 1. Advanced Social Media Strategies | University of MemphisProfessorBrey.com
  2. 2. Advanced Social Media Strategies | University of Memphis2 ProfessorBrey.com
  3. 3. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey Putting the Right People in the Right Place MODULE 9: INTERNAL TO EXTERNAL Advanced Social Media Strategies | University of Memphis3 ProfessorBrey.com
  4. 4. Advanced Social Media Strategies | University of Memphis4 ProfessorBrey.com
  5. 5. Advanced Social Media Strategies | University of Memphis5 ProfessorBrey.com
  6. 6. Advanced Social Media Strategies | University of Memphis6 ProfessorBrey.com
  7. 7. Advanced Social Media Strategies | University of Memphis7 ProfessorBrey.com
  8. 8. Advanced Social Media Strategies | University of Memphis8 ProfessorBrey.com
  9. 9. Advanced Social Media Strategies | University of Memphis9 ProfessorBrey.com
  10. 10. Advanced Social Media Strategies | University of Memphis10 ProfessorBrey.com
  11. 11. • What you are doing• Where you are doing it• Why you are doing it• What success looks like• What potential pitfalls you may encounter Advanced Social Media Strategies | University of Memphis11 ProfessorBrey.com
  12. 12. Cliff Carter Advanced Social Media Strategies | University of Memphis12 ProfessorBrey.com
  13. 13. Craig Cerrito Advanced Social Media Strategies | University of Memphis13 ProfessorBrey.com
  14. 14. Stephanie Brown Advanced Social Media Strategies | University of Memphis14 ProfessorBrey.com
  15. 15. Advanced Social Media Strategies | University of Memphis15 ProfessorBrey.com
  16. 16. Changing the World • Your top (3) pros • Your top (3) cons • Blog evaluations – student onus • Assignments and credibility Advanced Social Media Strategies | University of Memphis16 ProfessorBrey.com
  17. 17. Selecting a Consultant• Brand monitoring• Reputation management• Social media measurement• Community questions• The right fit Advanced Social Media Strategies | University of Memphis17 ProfessorBrey.com
  18. 18. Selecting a Consultant• Brand monitoring – Do you monitor sentiment and if so, how? – How do you assess which brand mentions require an immediate response and which do not? – Do you just monitor existing mentions or will you help us to build new ones? – How will you report on brand mentions? Can you provide a sample report? Advanced Social Media Strategies | University of Memphis18 ProfessorBrey.com
  19. 19. Selecting a Consultant• Reputation management – What is your typical process for handling online reputation management issues? – Can you completely get rid of the negative result(s)? – What information/access will you need from us before you get started? – Can you make a 3-month projection of how the search results will look for target phrases? Advanced Social Media Strategies | University of Memphis19 ProfessorBrey.com
  20. 20. Selecting a Consultant• Social media measurement – What social media marketing channels do you have the most expertise in? – How should we define success/conversions? – How do you the measure the effectiveness of each social media channel? – What methods will you use to grow the accounts and measure success? Advanced Social Media Strategies | University of Memphis20 ProfessorBrey.com
  21. 21. Selecting a Consultant• Community questions – Will you help us build satellite communities within social media or focus strictly on our Web site? – How can integrate our online community with our offline community and into our traditional marketing efforts? – How do you measure community ROI? We hear follower numbers are so 2008, but what else is there? Advanced Social Media Strategies | University of Memphis21 ProfessorBrey.com
  22. 22. Selecting a Consultant• The right fit – Are my customers on social media? Do I even need these services? – Do they take time to answer our questions and explain rationale or do they seem fearful of going into specifics of what they’re doing? – What does this company’s reputation appear to be in the community? Are they practicing what they preach and tracking/responding to their own mentions? Advanced Social Media Strategies | University of Memphis22 ProfessorBrey.com
  23. 23. NEXT WEEKItem Due Date Task1. Tuesday You are required to write your next blog post on tactics and practices within social media (hint: case studies of how to implement social media in to business strategies). Within this post, you need to discuss how social media is part of the business process and not necessarily a stand-alone practice within a company or organization (or if you do, be prepared to defend your position).2. Tuesday Part of maintaining a successful and engaging blog is to respond back to commentary posted on your site. It is expected that if anyone posts on your blog that you respond to that individual.3. Tuesday Watch the Module 10 – Tactics & Practices video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss the key differences between conversions and transactions in social media (be thoughtful in your post).4. Tuesday Read Socialnomics, Chapter 75. Tuesday You are required to watch the post on The Importance of Going Local provided by Liz Jostes at this link: http://www.youtube.com/user/TheProfessorBrey?feature=mhee6. Tuesday Once you have watched the video, you will be required to contact her via Twitter (@LizJostes) with a question on the video (using #smce). We will go over the questions and answers Wednesday during class.7. Tuesday You will need to Tweet at least (2) social media pertinent tweets throughout the week using the #SMCE tag. Tweets should include links to your developed Delicious account and the collection of links maintained there. Remember, you are required to tweet 25 times throughout the course of the semester so more is better. Advanced Social Media Strategies | University of Memphis23 ProfessorBrey.com

×