Social Media Strategy Presentation - Engaging Your Tribe (Module 7)

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Engaging Your Tribe (Module 7) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit …

Engaging Your Tribe (Module 7) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.

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  • 1. Advanced Social Media Strategies | University of MemphisProfessorBrey.com
  • 2. Advanced Social Media Strategies | University of Memphis2 ProfessorBrey.com
  • 3. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey Building Engagement – Old-Fashioned Style MODULE 7: ENGAGING YOUR TRIBE Advanced Social Media Strategies | University of Memphis3 ProfessorBrey.com
  • 4. But Who’s Listening? Advanced Social Media Strategies | University of Memphis4 ProfessorBrey.com
  • 5. Advanced Social Media Strategies | University of Memphis5 ProfessorBrey.com
  • 6. • What you stand for • Understand the buzz shift • Save money – increase responsiveness • Sources of influence • Manage the PR crisis • Generate new product/marketing ideas Advanced Social Media Strategies | University of Memphis6 ProfessorBrey.com
  • 7. • User-generated content• Viral • Join the video blogosphere • Create a community Advanced Social Media Strategies | University of Memphis7 ProfessorBrey.com
  • 8. Advanced Social Media Strategies | University of Memphis8 ProfessorBrey.com
  • 9. Janil Askew Advanced Social Media Strategies | University of Memphis9 ProfessorBrey.com
  • 10. Michelle Ulrich Advanced Social Media Strategies | University of Memphis10 ProfessorBrey.com
  • 11. Eric Wardlaw Advanced Social Media Strategies | University of Memphis11 ProfessorBrey.com
  • 12. Growing Your Tribe Advanced Social Media Strategies | University of Memphis12 ProfessorBrey.com
  • 13. Tribal Understanding Advanced Social Media Strategies | University of Memphis13 ProfessorBrey.com
  • 14. Do You Want…A Brazilian Tribe Advanced Social Media Strategies | University of Memphis14 ProfessorBrey.com
  • 15. Craig Cerrito Advanced Social Media Strategies | University of Memphis15 ProfessorBrey.com
  • 16. Why Askew Advanced Social Media Strategies | University of Memphis16 ProfessorBrey.com
  • 17. Allanna M. Rolli Advanced Social Media Strategies | University of Memphis17 ProfessorBrey.com
  • 18. Michelle’s Tweet Absolutely Crazy? Advanced Social Media Strategies | University of Memphis18 ProfessorBrey.com
  • 19. Stephanie’s Tweet Does She Really Know? Advanced Social Media Strategies | University of Memphis19 ProfessorBrey.com
  • 20. Social Media: Defined Advanced Social Media Strategies | University of Memphis20 ProfessorBrey.com
  • 21. NEXT WEEK QUIZ #2 Advanced Social Media Strategies | University of Memphis21 ProfessorBrey.com