Social Media Strategy - Listen to Engage (Module 1)

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Module two presentation for the Advanced Social Media Strategies course taught at the University of Memphis. To learn more visit: ProfessorBrey.com

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  • Craig Cerrito
  • Madison Sites
  • Bryant Warrent
  • Eric Warlaw
  • SharingCollaborationTrustTransparencyCo-creationNever be fake – be who are!
  • NetworkingWebsites
  • You can measure mentions, sentiment, comments, traffic, click-thrus along with other metrics
  • It’s not about the number of fans and followers – it’s the engagement Just because you have an immediate following, doesn’t mean that it will give you a boost
  • Social Media Strategy - Listen to Engage (Module 1)

    1. 1.
    2. 2. 2<br />
    3. 3. What approaches or styles are available to effectively blog?<br />3<br />
    4. 4. Top tips to help you complete your blog?<br />4<br />
    5. 5. Marinating a great idea to blog?<br />5<br />
    6. 6. The Bull#@*^ Flag<br />6<br />
    7. 7. 7<br />
    8. 8. 8<br />
    9. 9. Module 1: Listen to Engage<br />Keys to the Conversation Economy<br />9<br />
    10. 10. The Meaning<br />10<br />
    11. 11. The Meaning<br />11<br />
    12. 12. The Meaning<br />12<br />
    13. 13. The Meaning<br />13<br />
    14. 14. It’s A Process – Not An Event<br />-<br />14<br />
    15. 15. 15<br />
    16. 16. 16<br />
    17. 17. 17<br />Reference: Alexa 500, 08 Sept 2011<br />
    18. 18. 18<br />VS.<br />
    19. 19. 19<br />
    20. 20. 20<br />Get in on every social network<br />
    21. 21. 21<br />Social Media doesn’t work!<br />
    22. 22. 22<br />Anyone can succeed at free social media<br />
    23. 23. 23<br />The RoncoRotiserrie…set it and forget it!<br />
    24. 24. 24<br />Social Media will replace _________________<br />
    25. 25. 25<br />Social media can’t be measured!<br />
    26. 26. 26<br />Views + Fans + Likes ≠ Sales<br />
    27. 27. Listen<br />Respond<br />Give<br />Be honest<br />Like your followers<br />Currency<br />Be a robot<br />Sell. Sell. Sell.<br />SPAM<br />Abandonment<br />Social media without content!!!!<br />27<br />YES<br />NO<br />
    28. 28. 28<br />
    29. 29. Next Week<br />29<br />

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