Advanced Social Media Strategies | University of MemphisProfessorBrey.com
Advanced Social Media Strategies | University of Memphis2    ProfessorBrey.com
/user/TheProfessorBrey                                                               /in/professorbrey                    ...
Indifference                              This social media thing isn’t that big                                     of de...
Stephanie Brown    Advanced Social Media Strategies | University of Memphis5    ProfessorBrey.com
Alanna Rolli    Advanced Social Media Strategies | University of Memphis6    ProfessorBrey.com
Madison Sites    Advanced Social Media Strategies | University of Memphis7    ProfessorBrey.com
Bryant Warren    Advanced Social Media Strategies | University of Memphis8    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis9    ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis10     ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis11     ProfessorBrey.com
Types of Complaints•    Problems•    Criticism•    Warranted attack•    Trolling & spam     Advanced Social Media Strategi...
Advanced Social Media Strategies | University of Memphis13     ProfessorBrey.com
Reputation Management• Online personal information      – 44%/33%/25%/20%• Change privacy settings      – 71%/-/55%• Delet...
Don’t Ignore•    Last’s forever•    Can be found by anyone•    Cumulative scores•    Waiting = Hiding     Advanced Social ...
Handling Complaints     Advanced Social Media Strategies | University of Memphis16     ProfessorBrey.com
Madison Sites     Advanced Social Media Strategies | University of Memphis17     ProfessorBrey.com
Mike Walter     Advanced Social Media Strategies | University of Memphis18     ProfessorBrey.com
Michelle Ulrich     Advanced Social Media Strategies | University of Memphis19     ProfessorBrey.com
Is Mr. Carter Alright?     Advanced Social Media Strategies | University of Memphis20     ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis21     ProfessorBrey.com
• The current status                        • The problem                        • The variables                        • ...
NEXT WEEKItem       Due Date           Task1.         Friday             You are required to populate your Delicious accou...
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Social Media Strategy Presentation – The Darkside (Module 8)

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The Darkside (Module 8) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.

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Social Media Strategy Presentation – The Darkside (Module 8)

  1. 1. Advanced Social Media Strategies | University of MemphisProfessorBrey.com
  2. 2. Advanced Social Media Strategies | University of Memphis2 ProfessorBrey.com
  3. 3. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey Understanding and Addressing Social Media Negatives MODULE 8: THE DARKSIDE Advanced Social Media Strategies | University of Memphis3 ProfessorBrey.com
  4. 4. Indifference This social media thing isn’t that big of deal, at least for me Social Media Denial It’s not that important, I mean how is the computer going to impact me – I’m Grief Model actually real! Damn it, are you serious – this stupid Anger & Pain thing is not going away. What’s the point? Oh, Mark Zuckerburg – if you would Bargaining only take down Facebook I would do anything for you - anything! This is going to kill me, sitting here and Depression talking with my new ‘friends’ (people who I don’t know, never met) Alright then, so how is social media Deconstruction thing going to help me, how an I use it This social media thing, is going to Acceptance make me a killing. My new yacht is named “Facebooked” Advanced Social Media Strategies | University of Memphis4 ProfessorBrey.com
  5. 5. Stephanie Brown Advanced Social Media Strategies | University of Memphis5 ProfessorBrey.com
  6. 6. Alanna Rolli Advanced Social Media Strategies | University of Memphis6 ProfessorBrey.com
  7. 7. Madison Sites Advanced Social Media Strategies | University of Memphis7 ProfessorBrey.com
  8. 8. Bryant Warren Advanced Social Media Strategies | University of Memphis8 ProfessorBrey.com
  9. 9. Advanced Social Media Strategies | University of Memphis9 ProfessorBrey.com
  10. 10. Advanced Social Media Strategies | University of Memphis10 ProfessorBrey.com
  11. 11. Advanced Social Media Strategies | University of Memphis11 ProfessorBrey.com
  12. 12. Types of Complaints• Problems• Criticism• Warranted attack• Trolling & spam Advanced Social Media Strategies | University of Memphis12 ProfessorBrey.com
  13. 13. Advanced Social Media Strategies | University of Memphis13 ProfessorBrey.com
  14. 14. Reputation Management• Online personal information – 44%/33%/25%/20%• Change privacy settings – 71%/-/55%• Delete unwanted comments – 47%/29%/24%• Remove name from photos – 41%/24%/18% Advanced Social Media Strategies | University of Memphis14 ProfessorBrey.com
  15. 15. Don’t Ignore• Last’s forever• Can be found by anyone• Cumulative scores• Waiting = Hiding Advanced Social Media Strategies | University of Memphis15 ProfessorBrey.com
  16. 16. Handling Complaints Advanced Social Media Strategies | University of Memphis16 ProfessorBrey.com
  17. 17. Madison Sites Advanced Social Media Strategies | University of Memphis17 ProfessorBrey.com
  18. 18. Mike Walter Advanced Social Media Strategies | University of Memphis18 ProfessorBrey.com
  19. 19. Michelle Ulrich Advanced Social Media Strategies | University of Memphis19 ProfessorBrey.com
  20. 20. Is Mr. Carter Alright? Advanced Social Media Strategies | University of Memphis20 ProfessorBrey.com
  21. 21. Advanced Social Media Strategies | University of Memphis21 ProfessorBrey.com
  22. 22. • The current status • The problem • The variables • The solution Advanced Social Media Strategies | University of Memphis22 ProfessorBrey.com
  23. 23. NEXT WEEKItem Due Date Task1. Friday You are required to populate your Delicious account with 25 Social Media websites that are relevant in the world of business. These sites will need to be informational in nature (read: they cannot be links to application websites or general news publications). I would encourage you to include at 5-7 sites that are specific to your area of interest. Once completed you will need to direct Tweet me your bookmarked sites.2. For those of who have not completed it, ensure that your Delicious bookmarks are available on your Wordpress site. There is a Delicious widget that will allow you to post this on your site.3. Monday Watch the Module 9 – Internal to External video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss which of the suggestions she provides is the most relevant for handling negative people and why you believe that to be true (be thoughtful in your post).4. Monday Read Socialnomics, Chapter 75. Monday Read through the links that have been provided on the dark side within social commerce. Keep this information in mind as you move forward in completing the weekly assignments.6. Monday You will need to Tweet at least (3) social media pertinent tweets throughout the week using the #SMCE tag. Tweets should include links to relative information/stories/blogs or any other type of created content in the world of social media & commerce. Remember, you are required to tweet 25 times throughout the course of the semester so more is better. Advanced Social Media Strategies | University of Memphis23 ProfessorBrey.com
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