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MKTG-7546 Digital Age Marketing Presentation – Course Introduction
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MKTG-7546 Digital Age Marketing Presentation – Course Introduction

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Course Introduction presentation for the MKTG-7546 Digital Age Marketing class at the University of Memphis. To learn more about the course and higher-level insights into social strategies for …

Course Introduction presentation for the MKTG-7546 Digital Age Marketing class at the University of Memphis. To learn more about the course and higher-level insights into social strategies for business, visit ProfessorBrey.com. �

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  • 1. MKTG – 7546 Marketing in a Digital Environment | University of MemphisProfessorBrey.com
  • 2. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey MKTG-7546 The ‘All you ever wanted to know but not really because that would take more than just one semester and who has that much time’ course on Internet Marketing & Business Intelligence Strategies at the University of Memphis (Marketing in a Digital Environment) COURSE INTRODUCTION MKTG – 7546 Marketing in a Digital Environment | University of Memphis2 ProfessorBrey.com
  • 3. .com MKTG – 7546 Marketing in a Digital Environment | University of Memphis3 ProfessorBrey.com
  • 4. MKTG – 7546 Marketing in a Digital Environment | University of Memphis4 ProfessorBrey.com
  • 5. ericbrey@memphis (officially sanctioned) • @professorbrey • Facebook.com/professorbrey .com /professorbrey/1316399467 MKTG – 7546 Marketing in a Digital Environment | University of Memphis5 ProfessorBrey.com
  • 6. MKTG – 7546 Marketing in a Digital Environment | University of Memphis6 ProfessorBrey.com
  • 7. MKTG – 7546 Marketing in a Digital Environment | University of Memphis7 ProfessorBrey.com
  • 8. Course Objectives• Understand the online value chain to drive business success• Integrate social media techniques and trends into traditional marketing and business strategies• Identify and capitalize on technology and digital commerce trends• Understand metrics to gauge success of social media and traditional internet marketing efforts• Formulate and enact data driven strategies MKTG – 7546 Marketing in a Digital Environment | University of Memphis8 ProfessorBrey.com
  • 9. MKTG – 7546 Marketing in a Digital Environment | University of Memphis9 ProfessorBrey.com
  • 10. Evaluated Learning Point Point % Components Value Activities & Assignments 100 10% Exams (2) 250 25% Think Forward Assessment (2) 400 40% Business Application Project 250 25% Total Points 1000 100% aExtra credit may be available throughout the semester, it is not guaranteed but possible and will be announced in class or posted online. Evaluation Scale A 900 – 1000 points B 800 – 999 points C 700 – 799 points D 600 – 699 points Your Grade F Below 599 points a However extremely rare, variations in grading scale may exist based upon evaluated learning components throughout the semester (i.e., removal of project components, additional class activities) MKTG – 7546 Marketing in a Digital Environment | University of Memphis10 ProfessorBrey.com
  • 11. Online Resources MKTG – 7546 Marketing in a Digital Environment | University of Memphis11 ProfessorBrey.com
  • 12. Teaching Methodologies MKTG – 7546 Marketing in a Digital Environment | University of Memphis12 ProfessorBrey.com
  • 13. #SM CE What, extra credit in an MBA class? MKTG – 7546 Marketing in a Digital Environment | University of Memphis13 ProfessorBrey.com
  • 14. After the Class MEMPHIS Damn it, I have to do more than just coursework? I knew there was a catch!!! MKTG – 7546 Marketing in a Digital Environment | University of Memphis14 ProfessorBrey.com
  • 15. Suggestions and ComplaintsPlease see the instructor for any special problemsor complaints that may be impeding your progressin the course. Feedback concerning theclass/course is always appreciated and will beconsidered to improve the learning environment inthis and subsequent semesters. MKTG – 7546 Marketing in a Digital Environment | University of Memphis15 ProfessorBrey.com
  • 16. • We will conduct this class in the public view. Assignments will be openly submitted for the world to see – so if you want to communicate privately, send an email to be absolutely safe. You can Tweet or Facebook message, but only if you feel comfortable. Communication MKTG – 7546 Marketing in a Digital Environment | University of Memphis16 ProfessorBrey.com
  • 17. MKTG – 7546 Marketing in a Digital Environment | University of Memphis17 ProfessorBrey.com
  • 18. Trends Assessment MKTG – 7546 Marketing in a Digital Environment | University of Memphis18 ProfessorBrey.com
  • 19. Questions • Ask them now, before we get started. I can’t promise you anything going forward – just remember that when you curse my name at 1am on a weekend!!!! MKTG – 7546 Marketing in a Digital Environment | University of Memphis19 ProfessorBrey.com
  • 20. Final Project Placement Marketing Greenhorn Final Project Yeah, I DO Experienced Marketing Marketing for my Mercenary Company MKTG – 7546 Marketing in a Digital Environment | University of Memphis20 ProfessorBrey.com
  • 21. Social Media Integration StrategyDiscovery StrategyAudience ManagementObjectives ListeningCapacity Engaging Data collection/analysis/Governance Content Interpretation Technology Results vs. Goals Refinement MKTG – 7546 Marketing in a Digital Environment | University of Memphis21 ProfessorBrey.com
  • 22. MKTG – 7546 Marketing in a Digital Environment | University of Memphis22 ProfessorBrey.com
  • 23. MKTG – 7546 Marketing in a Digital Environment | University of Memphis23 ProfessorBrey.com