P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
I love me some:ê  Me!ê  How good is me!!ê  This is where you can get more    me!!!!ê  Look at me personality!!!ê  Loo...
/user/TheProfessorBrey                                    /in/professorbrey                                    /Professorb...
P ro f e s s o r B rey. c o m
It’s Not theTechnology!!       P ro f e s s o r B rey. c o m
What? Social Media Has Limits!                       P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
Business Objectives                 P ro f e s s o r B rey. c o m
•  Done for free                               •  Replacement therapy                               •  Overnight stardomSu...
Unlocking the Awesome Potential of               Behavioral Disorders                          P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
Online Interaction Actions                     Sales                3%      3%   9%                               31%     ...
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
Social Integration Strategy (SIS)                  Alignment                               Technology                     ...
Feeling the Dread…!!!!                    P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
Social Media                                                                             Grief Model                     T...
The ExpertThe Best                       The Worst•  Brand monitoring            •  What reputation•  Experience          ...
Tools & Websites                   P ro f e s s o r B rey. c o m
P ro f e s s o r B rey. c o m
Social Return Gap Analysis                              Start of Social                                Campaign           ...
Blocking and Tackling•  Gross views•  Connections•  Engagement Referral•  Conversions•  My Engagements                    ...
Blitzing and Motion•  Potential reach•  Mentions per period/channel•  Inbound links•  Secondary reach                     ...
Tools & Techniques                     P ro f e s s o r B rey. c o m
The Greatest SCAAM onStrategy     Customer         Application             Assistance                   Measurement       ...
Your Homework!•  What level of social media are you ready for?•  Where are your customers in the social   media landscape?...
@professorbrey   /Professorbrey   /in/professorbrey   /user/TheProfessorBrey                                              ...
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Social Media Strategy: An Integrated Reality

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Strategy presentation from the PPA conference in Sandusky, OH on the key attributes when integrating a social media strategy into business.

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Social Media Strategy: An Integrated Reality

  1. 1. P ro f e s s o r B rey. c o m
  2. 2. P ro f e s s o r B rey. c o m
  3. 3. P ro f e s s o r B rey. c o m
  4. 4. P ro f e s s o r B rey. c o m
  5. 5. P ro f e s s o r B rey. c o m
  6. 6. P ro f e s s o r B rey. c o m
  7. 7. I love me some:ê  Me!ê  How good is me!!ê  This is where you can get more me!!!!ê  Look at me personality!!!ê  Look at me causes!!!!!ê  What, you have lost interest in ME!!!!!! P ro f e s s o r B rey. c o m
  8. 8. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbreySocial Media and the “Real World”SOCIAL MEDIA TODAY: ANINTEGRATED REALITY P ro f e s s o r B rey. c o m
  9. 9. P ro f e s s o r B rey. c o m
  10. 10. It’s Not theTechnology!! P ro f e s s o r B rey. c o m
  11. 11. What? Social Media Has Limits! P ro f e s s o r B rey. c o m
  12. 12. P ro f e s s o r B rey. c o m
  13. 13. P ro f e s s o r B rey. c o m
  14. 14. Business Objectives P ro f e s s o r B rey. c o m
  15. 15. •  Done for free •  Replacement therapy •  Overnight stardomSuccess is simple. Do •  Delivery guaranteewhat’s right, the right way,at the right time. -Arnold Glasgow •  Short-term memory •  Measuring spoons •  Your teenage neighbor P ro f e s s o r B rey. c o m
  16. 16. Unlocking the Awesome Potential of Behavioral Disorders P ro f e s s o r B rey. c o m
  17. 17. P ro f e s s o r B rey. c o m
  18. 18. P ro f e s s o r B rey. c o m
  19. 19. Online Interaction Actions Sales 3% 3% 9% 31% Purchase Recommend26% Awareness No Action Contact 20% 8% Visit Impression P ro f e s s o r B rey. c o m
  20. 20. P ro f e s s o r B rey. c o m
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  23. 23. Social Integration Strategy (SIS) Alignment Technology Policies & ProceduresAssessment Culture Metrics Action PlanAssessment Culture Metrics Action Plan•  Understand • Who are our •  Integrated • Workflowthe landscape Alignment people Technology evaluations Policies establishment• Company & •  Current goal • Profile of our •  Solidify points •  Component • Action itemcompetitive applications customers integration • Social media importance assignmentsstanding • Potential points • Cultural needs metrics • Asset allocation • Program• Social Media of integration barriers to • Technology • Success/failure • Procedural leadership (buy-Audit • Financial integration evaluations indicators development in) aspects • Culture comfort P ro f e s s o r B rey. c o m
  24. 24. Feeling the Dread…!!!! P ro f e s s o r B rey. c o m
  25. 25. P ro f e s s o r B rey. c o m
  26. 26. Social Media Grief Model This social media thing isn’t thatIndifference big of deal, at least for me It’s not that important, I mean how is Denial the computer going to impact me – I’m actually real! Damn it, are you serious – this stupid Anger & Pain thing is not going away. What’s the point? Oh, Mark Zuckerburg – if you would Bargaining only take down Facebook I would do anything for you - anything! This is going to kill me, sitting here and Depression talking with my new ‘friends’ (people who I don’t know, never met) Alright then, so how is social media Deconstruction thing going to help me, how an I use it This social media thing, is going to make Acceptance me a killing. My new yacht is named “Facebooked” P ro f e s s o r B rey. c o m
  27. 27. The ExpertThe Best The Worst•  Brand monitoring •  What reputation•  Experience •  Facebook Expert•  Validation of experiences •  All Social, All Day•  Depth of experience •  Only about relationships•  Klout influence •  No Love•  Company integration •  Wal-mart•  Fortune teller •  Buy now or lose•  Measurement •  Measurement P ro f e s s o r B rey. c o m
  28. 28. Tools & Websites P ro f e s s o r B rey. c o m
  29. 29. P ro f e s s o r B rey. c o m
  30. 30. Social Return Gap Analysis Start of Social Campaign Forecasted Sales Actual Sales $100Sales (in Thousands) $80 Social Return Gap=attributed to $60 Social Media $40 $20 $0 Campaign Time P ro f e s s o r B rey. c o m
  31. 31. Blocking and Tackling•  Gross views•  Connections•  Engagement Referral•  Conversions•  My Engagements P ro f e s s o r B rey. c o m
  32. 32. Blitzing and Motion•  Potential reach•  Mentions per period/channel•  Inbound links•  Secondary reach P ro f e s s o r B rey. c o m
  33. 33. Tools & Techniques P ro f e s s o r B rey. c o m
  34. 34. The Greatest SCAAM onStrategy Customer Application Assistance Measurement P ro f e s s o r B rey. c o m
  35. 35. Your Homework!•  What level of social media are you ready for?•  Where are your customers in the social media landscape?•  Where can you integrate social media to increase effectiveness?•  It’s alright to ask for help – where do you go?•  What are the most effective measurements for your time and energies? P ro f e s s o r B rey. c o m
  36. 36. @professorbrey /Professorbrey /in/professorbrey /user/TheProfessorBrey P ro f e s s o r B rey. c o m

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