LinkedIn Primer

Taking The Pain Out of Learning LinkedIn The following steps will help you get up and running on LinkedIn easily and quickly, and provide you with the First Step in utilizing a valuable digital tool To Build a Powerful Network For Yourself Peter Svoboda Introductory - Lesson 1

Yet Most people on LinkedIn do not use it effectively And is is easy to set up, fun, free, and can be very valuable How valuable? You can gain an advantage over about 95% of the competition in any situation.

Step 1 - Build a good profile by … A.Taking a look at some good profiles. Google “ LinkedIn & Kawasaki ” or look at mine to see a good example B. Good Profiles give a good picture of the person, but are neither too long or too short C. It’s your resume on Linked In - usually takes about a half hour to an hour D. This is the core, so try to make it reflect who you are, what you have done, your interests E. Once Profile is done, you have your core

In Your Profile, to help friends and recruiters find you... When listing companies and colleges, etc use both name and abbreviation BU, Boston University Do same with technical skills PCP, Primary Care Provider CFO, Chief Financial Officer

Step 2 - Account and Settings
At the top right of every page is the Account and Settings link - click on it and choose all your settings - it’s self explanatory
You can change any settings by clicking on Account and Settings from almost any page
Account and Settings and the box on the left of the home screen are the command centers

Step 3 - Get A Personal Vanity URL Instead of Http://linkedIn.com/pub1/3457/123 You can have your own name Http:LinkedIn.com/petersvoboda ( To do this pick edit Public Profile on Main Profile ) You can then place this on your stationary, website, brochure. etc for people to find more about you

Step 4 - Try Out Some Things
Invite some people to join you
Give and get a recommendation
Create a Slide Show
Do a Group
Etc, Etc, etc
The more you do, the more robust your presence ( we can show you how - some examples )

You’ll Probably Need More to build a powerful presence and network…Linked In plus 2 or 3 others from below
Blog
Facebook
Outside groups
web site
twitter
all are free and easy to use and you need to choose a strategy
Start with LinkedIn

Linked In Web site Blog Yahoo Group Face Book Possible Web Presence Strategy - 3 Links Other

Different Uses
Job Seekers - new links to get you into companies
Businesses - search for clients, build your brand, research competition, clients, suppliers,alliances, etc
Companies/HR/Recruiters - find good talent
Entrepreneurs - find possible clients, alliances, suppliers, freelancers, financing, etc

You can find new
New contacts
New business
New friends
New customers
And more

Benefits For You
Build a valuable network
Show you are abreast of times technically
Promote yourself and your brand
Start your own group
Find a new job or be found
And Much Much More

You Need A Strategy
Open Networker - (I.E. recruiters with 3,000 + )
Closed Networker - you and 20, 200, 500+ contacts
Boundaries - you need to follow the rules and parameters

3 Levels of Contact / Browsing VERSUS Viewing You Level 1 Level 1 Level 1 Level 2 Level 2 Blocked Level 3 Level 3 Blocked Level 3

Most People don’t use it right - you can gain an advantage by using it more fully
Build a good profile - doesn’t take long ( Example “ LinkedIn & Kawasaki”
Get vanity URL
Invite some people to join you on LikedIn
Get some simple recommendations
Ask a question once a month
Upload a Picture or Symbol representing you

Rules of Contact
You can always connect and disconnect
If you disconnect no notice is sent to the other party
You need to learn about special invites
You need to learn some rules,practices, & boundaries that will keep you on LinkedIn, and turbo charge your presence

For More Details On Becoming Powerful on LinkedIn Or how-to’s of other easy to use, but powerful digital tools - email psvobod1@twcny.rr.com or call (315) 391-5115

LinkedIn Primer

by Peter Svoboda on May 10, 2009

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LinkedIn Primer — Presentation Transcript