The Web Analytics Business Process How to Drive Web Analytics ROI with the Tools and People You Already Have* Eric T. Peterson Web Analytics Demystified
Technology Deployment Technology Deployment 1998 1999 2000 2001 2002 2003 2004 2005 2006 By 1999, the really smart companies were calling WebTrends to buy a copy of Log Analyzer™ By 2001, everyone had deployed log analyzers; the really smart companies began moving to page tagging By 2003, everyone had page tags; the really smart companies began hiring web data analysts By 2005, everyone was trying to hire web data analysts; the really smart companies began aggressively A/B testing It is now 2006; what will really smart companies do in 2007?
“ A business process is a recipe for achieving a commercial result. Each business process has inputs, method and outputs . The inputs are a pre-requisite that must be in place before the method can be put into practice. When the method is applied to the inputs, then certain outputs will be created.”
“ Business processes can be thought of as a cookbook for running a business and reaching business goals defined in organization's business strategy. ”