Sunny-side Up           3.08.12Thursday, March 8, 2012
Gilt & Klout: variable pricing model                                            • Flash sales website Gilt Groupe will off...
google realizes apple was right                                              • Google has abandoned its Android market in ...
Twitter to sell old tweets                                        • Twitter has sold millions of old tweets to two firms,  ...
50% increase of youtube subscribers with redesignThursday, March 8, 2012
50% increase of youtube subscribers with redesign (cont’d)                                        • Channel recommendation...
50% increase of youtube subscribers with redesign (cont’d)                                             • Preview state all...
50% increase of youtube subscribers with redesign (cont’d)                                             • Branding more pro...
50% increase of youtube subscribers with redesign                                                      • In December 2011 ...
how pinterest may be influencing web design                                                       • “It’s almost like a wi...
Tech of the week: hashpix                                              • Hashpix is an add-on to the popular web service  ...
Thank you.                   Profero New York                   206 Fifth Avenue,5th Floor                   New York, New...
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Sunnyside Up: Gilt's Variable Pricing Model, Google Play, Hashpix YouTube's Redesign Increases Subscriptions.

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Sunnyside Up: Gilt's Variable Pricing Model, Google Play, Hashpix YouTube's Redesign Increases Subscriptions.

  1. 1. Sunny-side Up 3.08.12Thursday, March 8, 2012
  2. 2. Gilt & Klout: variable pricing model • Flash sales website Gilt Groupe will offer discounts —as high as 100% off apparel and home decor—for high Klout scores on this schedule: • March 6: 20% off for users with scores up to 20 (up to $50) • March 7: 40% off for users with scores between 21-40 (up to $50) • March 8: 60% off for users with scores between 41-60 (up to $75) • March 9: 80% off for users with scores between 61-80 (up to $100) • March 10: 100% for users off with scores between 81-100 (up to $100) Source: http://mashable.com/2012/03/05/gilt- discount-klout-score/Thursday, March 8, 2012
  3. 3. google realizes apple was right • Google has abandoned its Android market in favor of a store that combines Android Apps, Google Music, and Google eBookstore. • Much like Apple’s iCloud, content can be synched wirelessly across multiple devices. • As expected, the e-store is also connected to Google+ for social functionality. • The implications are subtle, but this change solidifies Google’s previously fragmented attempts to stay in-step with Apple and iTunes.Thursday, March 8, 2012
  4. 4. Twitter to sell old tweets • Twitter has sold millions of old tweets to two firms, Datasift and Gnip, which will analyze them for marketing purposes, and then re-sell the data to more than 1,000 companies. • DataSift’s new product Historics lets companies extract insights and trends that relate to brands, businesses, financial markets, news and public opinion from the past two years. Gnip will only have 30 days worth of data. • For marketers who haven’t been monitoring social activity, this data source allows a historical view on how product launches or marketing initiatives have been received on Twitter. • Source/Read More: http://www.reuters.com/article/ 2012/03/01/us-twitter-data- idUSTRE8201IU20120301 • Source/Read More: http://www.zdnet.com/blog/ saas/digging-for-gold-in-datasifts-twitter-archive/ 1516Thursday, March 8, 2012
  5. 5. 50% increase of youtube subscribers with redesignThursday, March 8, 2012
  6. 6. 50% increase of youtube subscribers with redesign (cont’d) • Channel recommendation (based on viewing history • One-click, larger subscribe and on Google’s personal button. information database) • Larger brand iconThursday, March 8, 2012
  7. 7. 50% increase of youtube subscribers with redesign (cont’d) • Preview state allows for quick “channel flipping”Thursday, March 8, 2012
  8. 8. 50% increase of youtube subscribers with redesign (cont’d) • Branding more prominent • Videos play automaticallyThursday, March 8, 2012
  9. 9. 50% increase of youtube subscribers with redesign • In December 2011 YouTube announced over 100 video channels featuring original programming from A-List talent such as Madonna, Jay-Z, and actor Ashton Kutcher, as well as media properties such as Vice (http://www.youtube.com/channels) • As a result of this change: • Daily unique visits to channels have increased by 60 percent since December 2011 • Daily net subscriptions are up 50 percent since December 2011 • Now brand channels appear as equals in the mix of channels produced by musicians (OKGo, Lana Del Rey), TV shows (MuppetShow, PBS, Cartoon Network), multicultural programming (Univision, Azteca America) and news stations (CNN, ABC). • From a digital media buying perspective, an increase in subscription rate means that viewers will spend, on average, more time on YouTube, amounting to an increase in branded video impressions.Thursday, March 8, 2012
  10. 10. how pinterest may be influencing web design • “It’s almost like a window-shopping mode,” says Khoi Vinh, the former design director for NYTimes.com, about Pinterest. • Most websites and social networks display information based on a single-post, reverse chronological order, but Pinterest orders posts of images or videos in a grid 6 across, which lessens the importance of chronology. • “It flattens the information hierarchy,” describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. • Unlike search, it is less important for readers to know what they’re looking for; discovery is more possible in these horizontal web structures. • The Pinterest design allows for endless scrolling: the reader continuously scans for new content and imagery. • The design eliminates the “below the fold” problem for banner ads; ads appear interspersed with content throughout the site. • Already, major media sites such as the Today Show and CondeNast’s EasyLiving have adopted similar designs. • Read more: http://mashable.com/2012/02/07/ pinterest-web-design/Thursday, March 8, 2012
  11. 11. Tech of the week: hashpix • Hashpix is an add-on to the popular web service Instagram • It allows individual photographers to sell their prints in 3 sizes—5x3, 8x10, 10x10—for prices ranging from $18-$22. • Although the idea is simple, it illustrates how easy it is for anyone to build off any popular web platform, brands included. • Currently, Hashpix is invite-only, and only Instagram’s top photographers are featured on the site. • Brands may be able to sell their own Instagram pictures—or perhaps books of photo—from the site in the near future. • Read More: http://mashable.com/2012/03/01/ hashpix/Thursday, March 8, 2012
  12. 12. Thank you. Profero New York 206 Fifth Avenue,5th Floor New York, New York 10010 T. +1 646 381 3500 F. +1 646 843 8424Thursday, March 8, 2012

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