• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Monitoring Station
 

Social Media Monitoring Station

on

  • 375 views

Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.

Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.

Statistics

Views

Total Views
375
Views on SlideShare
375
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Audiocasts: for those of us who are “Apple Neutral”

Social Media Monitoring Station Social Media Monitoring Station Presentation Transcript

  • Social Data Monitoring Station Professor Matthew Kushin, PhDShepherd University | Department of Mass Communication | 2012
  • Review We’ve discussed  Brand monitoring Tools for monitoring Today:  Quick look at monitoring stations (automation)  Lab
  • Basics: Getting Started
  • 1) Set up Monitoring Station Goal:  Program web to send data to us Tools Needed:  Social Media Dashboard  Alerts  Feed Reader (& RSS)
  • Getting Information Use technology to train info to find us.  Example:
  • Tool 1 Social Media Dashboard  All your social media accts in 1 place  Ex: Hootsuite
  • Strategy Integrate all organization’s social media accts into dashboard Enables posting & monitoring in 1 place  Twitter  Facebook  LinkedIn  etc
  • Strategy Also enable program Twitter Search & keywords to monitor = search for “#Utalk” on search.twitter.com
  • Example #Utalk hootsuite dashboard  Contains  Home feed  Twitter search for “#Utalk”  @Utalkmod mentions
  • Tool 2 Alerts! Email updates of latest relevant Google results based on your parameters
  • Example Can monitor any news about a topic Get auto-emails of new content Don’t have to waste time searching
  • Tool 3 RSS Reader Updates of content from various sites delivered to 1 place.
  • RSS RSS = = Real Simple Syndication A distribution tool for online content  RSS gets updated automatically when new content is published online
  • Example Can subscribe to feed in my RSS reader
  • Many Feeds. 1 Reader. Burt’s Bees Blog MissNattyBeauty Can subscribe to feed in my Tom’s of Maine RSS reader Leading Eco- minded products
  • Sort of things to Track Key players Competitors Mention of our brand, products, etc Industry news Keywords (we’ll talk more about w/ SEO) Image:
  • Result: Monitoring Station Create a command center for important info to come to us Photo: eyesore9
  • Lab Guide Work in teams to complete today’s lab guide End result should be a Hootsuite monitoring station focused on achieving SPECIFIC tasks described in the lab  Each person will create their own This Hootsuite acct will be used to complete an in-class assignment next class URL: http://bit.ly/FSM_LabMonitor