Show them how to do a screen grab. Break away and come back.
Social Media Monitoring basics: Who is your Audience? & Free tools
Social media monitoring: Audiences Professor Matthew Kushin, PhD Shepherd University | Department of Mass Communication | 2012
PR & Social Media PR seeks to Understand existing perceptions. Build positive, mutual relationships with publics. So, many PR professionals monitor what people say about their clients on social media!
First things First Before we do ANYTHING on social media we must first know who we’re targeting!
Success Is about listening to & understanding your audience Image: Laverue
Questions to investigate Who is talking about us? Today’s Focus What are they saying about us? What are attitudes about us? How are these people influencing the conversation? (How) are we influencing the conversation? Is what we’re doing effective? Image: Laverue
2 audiences really… Who is talking about us? Today’s Focus Who do we wish to target (e.g., who do we want to be talking about us)? Publics: Young adults, high school athletes, mothers of young children in the county, etc.
Starting Questions: Who is youraudience? Where do they live? Where do they work? What do they do for fun? What is their lifestyle? Where do they hangout when not at work? Where do they hangout when online? Facebook, YouTube, G+, Twitter, etc What types of conversation are they having? Are they talking with your partners? With your competition? How much money do they make? What is their lingo? Tone? Casual? Professional? Source: 8 Things You Must Know About Your Audience to Inspire & Connect In Social Media by Pam More
Where? Example Scenario: Popular restaurant chain teams up with county schools Campaign targeting middle school and high school teens to exercise three days a week. Social media strategy targets: Twitter, Facebook, MySpace
How do we monitor? 2 popular ways: Monitoring the “real time web” Today’s Focus Exploring “trends” on the social web
Tap into the discussion! Real-Time Web Search Is: Process of searching for information as it is created Use: What are people saying RIGHT NOW about a topic Opinions / attitudes/ feelings / experiences