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Writing Across Platforms university communication writing course. Teaches students keyword research for SEO, including Google Trends and Google Adwords Keywords Tool. Contains in-class activities for these tools, and practice writing assignments.
Please see other lectures for this class to see other discussions of SEO, keyword research, and writing for search engines.
Goes along with blog posts on: In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/