Web Workers; Blogs; Conversations

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These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:
http://profkushinsocial.wordpress.com

For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter

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  • Blogs represent a simple & cheap way for people to produce & exchangemediaHow many of you have blogs? What are they about? What have you found them to be useful for? Likes, dislikes?How many of you read blogs? What blogs do you read?
  • You have the traditional news dissemination
  • Context & relevance will be key factors.You’ll be able to put your #Utalk stuff on your resume/CV.
  • Web Workers; Blogs; Conversations

    1. 1. Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley University<br />profkushin.wordpress.com<br />mkushin@uvu.edu<br />@mjkushin<br />
    2. 2. Web Workers; Blogs; Conversations<br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
    3. 3. You know… Skills<br />
    4. 4. Web Workers<br />Your textbook, Journalism Next states:<br />“We’re all web workers now”<br />
    5. 5. Web Worker Must-Have Skills<br />Content creation<br />Audio, visual, online publishing<br />Content-management<br />Social Media savvy<br />Web media literacy<br />Social Data Analysis<br />Optimization<br />Photo: jason a samfield<br />
    6. 6. Beginning somewhere…<br />We’ll establish basic must have skills<br />Online publishing, content creation<br />& build on these towards more in depth<br />
    7. 7. The impact of Blogs<br />
    8. 8. What is a web log?<br />Blog<br />Updated regularly<br />Displayed in reverse chronological order<br />Can be tracked with RSS<br />Contain:<br />Headline<br />Body<br />Can contain links, images, video, etc.<br />Promote interaction<br />Comments, links to other blogs, etc.<br />
    9. 9. What Blogs Wrought<br />Placed media production & exchange in the hands of everyday individuals<br />Opened doors for many social media platforms today<br />Photo: Wesley Fryer<br />
    10. 10. Shift<br />Shifts person/media relationship <br />From media dissemination by Media Corps<br />To media interaction among individuals<br />Graphic: Mike Licht<br />
    11. 11. Challenges<br />Challenge journalists’ ability to break news<br />Challenge media control<br />(see next slide)<br />Graphic: Mike Licht<br />
    12. 12. Control<br />Media Control<br />Traditional News Org<br />A few “gatekeepers” decide what is news<br />Blogosphere<br />Readers decide what is news:<br />linking, commenting, social bookmarking, etc<br />Graphic: agahran<br />
    13. 13. Role Reversal<br />Media turn to blogs & microblogs<br />To inform their reporting: <br />gauge public opinion & popular discussion<br />Blogs reported as sources<br />Journalists often cite blogs as fact/info sources<br />
    14. 14. Blogs: A Frontier No More<br />Began as amateur expression<br />Ability for amateur to produce influential blog declining<br />Now a standard format for mainstream media<br />New media elites rival mainstream outlets and receive millions of viewers a year<br />
    15. 15. Lasting Impact<br />Introduced change to our orientation to news<br />Changes that followed stem from blog revolution<br />More options<br />Niche news<br />News media as an “information hub”<br />**Will discuss later in semester when talk about journalism<br />
    16. 16. Blogs & you<br />Blogs have much to offer if done strategically<br />
    17. 17. Blog Advantage<br />
    18. 18. “Today, if you aren’t on the web, you aren’t anywhere.”<br />
    19. 19. Social Media is about…<br />Conversations<br />Photo: search engine people blog<br />
    20. 20. And…<br />Conversations are built on relationships<br />So, simply put, social media are tools for<br />Building relationships through conversations<br />Photo: search engine people blog<br />
    21. 21. What a social media convo looks like…<br />Conversations<br />Are exchanges of ideas, thoughts, opinions, etc.<br />Social media conversations take place via multimedia<br />Videos<br />Tweets<br />Images<br />Text<br />sound<br />
    22. 22. Blogging<br />Blogging is a great way to get into the conversation…<br />p.s. so is micro-blogging, but 1 step at a time!<br />
    23. 23. Why Online Self-Publishing Matters<br />Central space to <br />display & share your work<br />Improve writing skills<br />Express your knowledge & enthusiasm<br />Establish yourself as a thought leader<br />Show your social media savvy<br />Network & communicate with like-minded<br />
    24. 24. Content-Management<br />Many blogs rely on “content management systems”<br />“point and click” online publishing systems<br />No need to be an HTML expert!<br />
    25. 25. How will we use blogs in this class?<br />
    26. 26. Strategy<br />“A blog for the sake of blogging is a wasted blog.”<br />
    27. 27. Your team’s Wordpress blog<br />Collaborative blogging<br />Central location to display your team’s work publically<br />
    28. 28. The How <br />We will not blog just to blog<br />We will publish our work which will be professional content quality<br />This content may be used for your personal portfolios<br />We will seek to establish ourselves as experts<br />We will seek to drive traffic to our site using social media strategy<br />
    29. 29. In other words…<br />You are engaging in online self publishing<br />Your Wordpress is your Team’s (e.g., your pseudo media company’s) home on the web<br />Grpachi: etringita<br />
    30. 30. I thought it was all about conversations?<br />Your blog is your conversation piece<br />Its where people to go find your content<br />Its what people know you by<br />Its your credibility<br />It’s only the beginning…<br />
    31. 31. What will we focus on?<br />Throughout the semester your team will work on a number of projects<br />E.g.,<br />Live coverage of event<br />Podcast and podcast promotion<br />These projects will be promoted via your blog<br />
    32. 32. #Utalk integration<br />url = http://utalk.posterous.com/<br />#Utalk = a weekly Twitter chat<br />Your content on #Utalk<br />Top quality work in this class will be solicited for publication on #Utalk’s blog<br />

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