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Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
Analyzing Your Traffic
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Analyzing Your Traffic

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These slides were created for the course: …

These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:
http://profkushinsocial.wordpress.com

For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter

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  • 1. Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley University<br />profkushin.wordpress.com<br />mkushin@uvu.edu<br />@mjkushin<br />
  • 2. Tools for Analyzing Your Traffic<br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
  • 3. Unit 3 Review<br /> Social Data: Basic Brand Monitoring, Trending, Analyzing your Data, Search Optimization<br />
  • 4. 1) Monitoring Station<br />Strengthen monitoring station by adding real-time web searches<br />Photo: eyesore9<br />
  • 5. 2) Trends in Social data<br />Data on an issue, subject or event over a period of time<br />Looking at social data across time can uncover trends, or patterns of behavior<br />These trends can inform decision making<br />
  • 6. 3) Optimizing for Search<br />Reputational Search<br />Social Search<br />Basic Code<br />
  • 7. Last But Not Least….<br />Analyzing Your Traffic Data<br />
  • 8. Analyzing Your Traffic<br />Data tools help us monitor success of our online promotion, such as:<br />How many people come to our site and what do they look at?<br />How many people clicked on a link in a Twitter post?<br />
  • 9. Analyzing Your Traffic<br />In other words<br />Another way of measuring outcomes of our strategic efforts<br />
  • 10. Website Traffic<br />
  • 11. 2 Types of Tools we’ll focus on<br />Website Traffic <br />URL Shorteners<br />
  • 12. Website Traffic<br />Basic<br />Wordpress Dashboard<br />Advanced<br />Google Analytics<br />Unfortunately – Wordpress doesn’t work with Analytics<br />Note: You can learn Google Analytics for free from Google’s Conversion University!<br />Picture: by BottleLeaf<br />
  • 13. Website Traffic<br />Related to your search optimization efforts<br />Is how you assess success of optimization and make adjustments<br />Picture: by BottleLeaf<br />
  • 14. When it comes to traffic:“Look for patterns of behavior, don’t get caught up in individual anomalies”<br />
  • 15. Some Key Features<br />Visits Timeline<br />Top Posts & Pages<br />Search Engine Terms<br />Referrers<br />Picture: by BottleLeaf<br />
  • 16. Visits Timeline<br />Shows visits to your site over time<br />Like search trends, we can see patterns<br />Pic by bylukemontague<br />
  • 17. What is your goal?<br />Check the health of our website traffic<br />If we have a campaign to drive traffic, we can see if there was an uptick in traffic!<br />Pic by bylukemontague<br />
  • 18. Visits Timeline<br />Week view<br />
  • 19. Top Posts & Pages<br />Top pages on your site people viewed & # of times they viewed them<br />Pic by ZeroOne<br />
  • 20. What is your goal?<br />May want people to go to certain sites – like your “check out” site<br />May want people to view as many pages as possible<br />For blogs, people will often only goto your main page, reading multiple articles there<br />Pic by ZeroOne<br />
  • 21. Example: What does this tell you?<br />
  • 22. Search Engine Terms<br />Are you optimized for search!?<br />Things people typed into a search like Google that led them to your page<br />
  • 23. Example<br />
  • 24. Referrals<br />Sites people clicked links from to get to your site<br />Pic by ...-Wink-...<br />
  • 25. Example<br />
  • 26. URL shorteners<br />
  • 27. URL Shorteners<br />3 popular URL shorteners are:<br />HootsuitesOwly– within hootsuite<br />http://bit.ly - Bitly<br />http://goo.gl – Google’s URL shotener<br />
  • 28. Link Stats<br />All 3 provide stats about your links<br />Meaning, any link you share will track statistics of who clicked on it<br />
  • 29. Link Example<br />1) You take your home page<br />http://ourteam.wordpress.com<br />2) Enter it into a URL shortener<br />You get a shoretened URL, say:<br />http://goo.gl/01353<br />3) You share your short URL<br />Every time someone clicks on that URL it is tracked<br />
  • 30. Link Example<br />Your Short URL<br />10 Original Clicks<br />I Tweet It<br />4 Retweets<br />20 More Clicks<br />Tracks your link as it spreads<br />More RT<br />More Clicks<br />More RT<br />More Clicks<br />
  • 31. Key Features to Focus on<br />Timeline<br /># of clicks<br />Referrals<br />what site they clicked on your link from<br />Distribution<br />Tweets, Shares, Likes, etc.<br />Conversation (or tweets mentioning your link)<br />
  • 32. Bit.ly Example Tracked URL<br />
  • 33. Bit.ly Example Tracked URL<br />
  • 34. Hootsuite<br />
  • 35. Summary Strategy<br />All Social Data tools discussed are useful when strategy is applied to them<br />Decide:<br />Your goals<br />Attainable outcomes<br />Strategy for achieving them<br />Help us make decisions and adapt to improve our efforts<br />Useful to show clients outcomes<br />
  • 36. Transferable Skills<br />Many tools offer metrics<br />The tools will change<br />The skills are transferable<br />If you understand how to use metrics you can adapt this skill to many different sites<br />Pic by flattop341<br />
  • 37. Example: Facebook Insights<br />Stats on Facebook page visits<br />Such as:<br />Likes<br />Shares<br />
  • 38. Example<br />
  • 39. Thoughts…<br />Questions? Thoughts?<br />What are some ways we could use metrics in real world situations?<br />

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