Basic Blogging Best Practices for Students

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Slides to help get students in the right habits when blogging.

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Basic Blogging Best Practices for Students

  1. 1. Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley University<br />profkushin.wordpress.com<br />mkushin@uvu.edu<br />@mjkushin<br />
  2. 2. Blogging best practices <br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
  3. 3. Writing Style<br />Put the reader first<br />Write eye-catching headlines with context<br />Write professionally – write, re-read, edit<br />Be organized!<br />Convey positivity, passion & knowledge<br />
  4. 4. Ask for Action!<br />End blog posts with a call to action<br />Ask a specific question and request comments<br />
  5. 5. The look & feel<br />Your page should be professionally formatted, organized, and easy to read<br />Use bullet points and other strategies to make the content easily digestible<br />Its better to blog often and write shorter posts, than write long, infrequent posts<br />Embed photos, videos often<br />
  6. 6. Link Out!<br />You’re a hub of information for readers<br />don’t be greedy and try to keep your reader on your page. It won’t work.<br />Readers want to see you as a place to begin learning in their larger info search<br />Always link to any content you mention, such as an online poll<br />Blogs, videos, articles, etc.<br />Let me say that again:<br />Link out to other content often!<br />
  7. 7. Converse<br />If you’re going to get involved in your niche, do it right:<br />Remember:<br />Social media is not about “the hard sell”<br />Comment on other blogs in your topic<br />Don’t ask people to come back & read your stuff.<br />Comment just to be involved in the convo<br />
  8. 8. Advice<br />Avoid changing font/colors. Use clean, simple formatting.<br />Link text or images<br />Don’t display links URL (e.g., http://google.com)<br />Instead: embed the link in text<br />Only use images you have the rights to use<br />Original content or Creative Commons<br />Don’t plagiarize other people’s work<br />

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