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Basic Blogging Best Practices for Students
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Basic Blogging Best Practices for Students

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Slides to help get students in the right habits when blogging.

Slides to help get students in the right habits when blogging.

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Basic Blogging Best Practices for Students Basic Blogging Best Practices for Students Presentation Transcript

  • Social Media CourseDr. Matthew J. Kushin
    Assistant Professor
    Department of Communication
    Utah Valley University
    profkushin.wordpress.com
    mkushin@uvu.edu
    @mjkushin
  • Blogging best practices
    Dr. Matthew J. Kushin
    Course: profkushinsocial.wordpress.com
  • Writing Style
    Put the reader first
    Write eye-catching headlines with context
    Write professionally – write, re-read, edit
    Be organized!
    Convey positivity, passion & knowledge
  • Ask for Action!
    End blog posts with a call to action
    Ask a specific question and request comments
  • The look & feel
    Your page should be professionally formatted, organized, and easy to read
    Use bullet points and other strategies to make the content easily digestible
    Its better to blog often and write shorter posts, than write long, infrequent posts
    Embed photos, videos often
  • Link Out!
    You’re a hub of information for readers
    don’t be greedy and try to keep your reader on your page. It won’t work.
    Readers want to see you as a place to begin learning in their larger info search
    Always link to any content you mention, such as an online poll
    Blogs, videos, articles, etc.
    Let me say that again:
    Link out to other content often!
  • Converse
    If you’re going to get involved in your niche, do it right:
    Remember:
    Social media is not about “the hard sell”
    Comment on other blogs in your topic
    Don’t ask people to come back & read your stuff.
    Comment just to be involved in the convo
  • Advice
    Avoid changing font/colors. Use clean, simple formatting.
    Link text or images
    Don’t display links URL (e.g., http://google.com)
    Instead: embed the link in text
    Only use images you have the rights to use
    Original content or Creative Commons
    Don’t plagiarize other people’s work