4 Personal branding Tips for Students


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4 key things that students should consider when doing personal branding. All part of my social media class, and an assignment students do: they create their own personal branded site.

These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:

For more about the professor, see:
or @mjkushin on Twitter

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  • 4 Personal branding Tips for Students

    1. 1. Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley University<br />profkushin.wordpress.com<br />mkushin@uvu.edu<br />@mjkushin<br />
    2. 2. Personal Branding<br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
    3. 3. Online self presentation<br />Benefits of creating professional online identity include:<br />Increased exposure<br />Networking<br />Create a unique personal brand<br />Demonstrate new media savvy<br />
    4. 4. 4 key things<br />Damage Control<br />Increase Presence via a centralized personal branding site<br />Present self in a dynamic manner<br />Exhibit work & credentials<br />Get Active & Network<br />Get involved in blogging, online communities, LinkedIn groups, etc.<br />Link all your online presences<br />
    5. 5. “Check Yoself before you Wreck yoself” – Ice Cube<br />Damage Control<br />
    6. 6. 1) Damage Control<br />Companies today Google applicants before hiring:<br />Make social network site profiles private<br />Ask yourself before posting online:<br />“How would a potential employer view this?”<br />Google yourself to see what’s public<br />Google caches content for years<br />Remove unsavory photos, texts & other postings ASAP<br />Ask others to remove content they’ve posted<br />
    7. 7. Damage Control<br />Dig Deeper<br />Search your name & see what comes up: <br />http://cvgadget.com/<br />
    8. 8. 2) Building Your Personal Brand<br />Once you’ve done damage control, it is time to start building your online brand.<br />Hint: Damage control is never really over. You should monitor yourself at least every few months.<br />
    9. 9. Marketing yourself online<br />Personal Brand<br />Planning<br />What is up & coming in your industry?<br />What skills are employers searching for?<br />How can you differentiate yourself from other applicants?<br />Don’t overwhelm your audience<br />What are the essentials I need to convey?<br />What are the key works & skills I want to display?<br />
    10. 10. Keywords<br />Emphasize 21st-century employability skills<br />communication<br />collaboration<br />creativity<br />Leadership<br />technology proficiency <br />
    11. 11. 3) Get Active & Network<br />Maximizing exposure to your personal brand<br />Find your niche online community<br />What are you passionate about?<br />E.g. fashion, sports, environment, advertising<br />What are related popular online media environments?<br />Discussion boards, social networks, popular blogs, podcasts<br />Getting involved<br />What are your skills, experiences and passions that are an asset to these communities?<br />E.g., writers can blog<br />
    12. 12. Publish!<br />Many believe that everyone should engage in some form of online publishing<br />blog, create their own podcast, photoblog, etc.<br />Remember – frequent updates can enhance traffic (i.e., our discussion of SEO)<br />
    13. 13. 4) Link your online presence <br />Make it super easy for people find you and all the work you’re doing:<br />Everywhere you are online should be linked to everywhere else you are online.<br />Publish, share & link to your work<br />Slides, articles, videos, etc.<br />
    14. 14. Did you notice?<br />How these slides link to my website, our class blog, twitter account, etc.<br />
    15. 15. Did you notice?<br />And my website & twitter are in my email signature:<br />
    16. 16. Did you notice?<br />Everywhere I am online is on my website:<br />
    17. 17. Interlinking your Personal Brand<br />Link up!<br />Blog<br />Centralized Professional Online Presence<br />(e.g., brandpage)<br />Networking Sites<br />Professional Online Communities<br />Email Signature<br />Other: e.g., Twitter, LinkedIN<br />