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4 Personal branding Tips for Students
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4 Personal branding Tips for Students



4 key things that students should consider when doing personal branding. All part of my social media class, and an assignment students do: they create their own personal branded site. ...

4 key things that students should consider when doing personal branding. All part of my social media class, and an assignment students do: they create their own personal branded site.

These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:

For more about the professor, see:
or @mjkushin on Twitter



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4 Personal branding Tips for Students 4 Personal branding Tips for Students Presentation Transcript

  • Social Media CourseDr. Matthew J. Kushin
    Assistant Professor
    Department of Communication
    Utah Valley University
  • Personal Branding
    Dr. Matthew J. Kushin
    Course: profkushinsocial.wordpress.com
  • Online self presentation
    Benefits of creating professional online identity include:
    Increased exposure
    Create a unique personal brand
    Demonstrate new media savvy
  • 4 key things
    Damage Control
    Increase Presence via a centralized personal branding site
    Present self in a dynamic manner
    Exhibit work & credentials
    Get Active & Network
    Get involved in blogging, online communities, LinkedIn groups, etc.
    Link all your online presences
  • “Check Yoself before you Wreck yoself” – Ice Cube
    Damage Control
  • 1) Damage Control
    Companies today Google applicants before hiring:
    Make social network site profiles private
    Ask yourself before posting online:
    “How would a potential employer view this?”
    Google yourself to see what’s public
    Google caches content for years
    Remove unsavory photos, texts & other postings ASAP
    Ask others to remove content they’ve posted
  • Damage Control
    Dig Deeper
    Search your name & see what comes up:
  • 2) Building Your Personal Brand
    Once you’ve done damage control, it is time to start building your online brand.
    Hint: Damage control is never really over. You should monitor yourself at least every few months.
  • Marketing yourself online
    Personal Brand
    What is up & coming in your industry?
    What skills are employers searching for?
    How can you differentiate yourself from other applicants?
    Don’t overwhelm your audience
    What are the essentials I need to convey?
    What are the key works & skills I want to display?
  • Keywords
    Emphasize 21st-century employability skills
    technology proficiency
  • 3) Get Active & Network
    Maximizing exposure to your personal brand
    Find your niche online community
    What are you passionate about?
    E.g. fashion, sports, environment, advertising
    What are related popular online media environments?
    Discussion boards, social networks, popular blogs, podcasts
    Getting involved
    What are your skills, experiences and passions that are an asset to these communities?
    E.g., writers can blog
  • Publish!
    Many believe that everyone should engage in some form of online publishing
    blog, create their own podcast, photoblog, etc.
    Remember – frequent updates can enhance traffic (i.e., our discussion of SEO)
  • 4) Link your online presence
    Make it super easy for people find you and all the work you’re doing:
    Everywhere you are online should be linked to everywhere else you are online.
    Publish, share & link to your work
    Slides, articles, videos, etc.
  • Did you notice?
    How these slides link to my website, our class blog, twitter account, etc.
  • Did you notice?
    And my website & twitter are in my email signature:
  • Did you notice?
    Everywhere I am online is on my website:
  • Interlinking your Personal Brand
    Link up!
    Centralized Professional Online Presence
    (e.g., brandpage)
    Networking Sites
    Professional Online Communities
    Email Signature
    Other: e.g., Twitter, LinkedIN