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Lean StartupProduct TeamsJanice FraserApril 2013
© LUXR.CO APRIL 2013
TWEET!                       @clevergirl                       #LeanStartup                       cc @LUXRCO© LUXR.CO APRI...
June & Pete’                                                   s                                        Wedding Cake© 2013...
Pete                                                      June                                        http://saptstrength....
April                                                                           May                                       ...
sedonaweddingcakes.com© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com© 2013 LUXr Incorporated, www.luxr.co
thekitchn.com© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com                                                                 Zoe Clark, The Cake Parlour© 2013 L...
LEAN                                        Startup© 2013 LUXr Incorporated, www.luxr.co
LEAN                       Startup© LUXR.CO APRIL 2013
Build                       measure                        learn!© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Lean Startup is NOT                        Cheap Startup                         Fast Startup                       Shortc...
Lean Startup is...     An approach for building companies that are     creating new products and services in     situation...
1.    List your assumptions.          2.    Understand your customers.          3.    Experiment efficiently.          4. ...
Lean Startup advocates experiments & learning© LUXR.CO APRIL 2013
Go backward to go forward.                       Learn             Build                               Measure© LUXR.CO AP...
Think of it like this...                               TDD        Test-driven product management            A Lean Startup...
Victory is                       measured in                        learning.© LUXR.CO APRIL 2013
RISK = UNVALIDATED EFFORT                                          Plot the difference                                    ...
RISK = UNVALIDATED EFFORT                                  Lots of little wiggles                                         ...
Each wiggle is a learning cycle.      RISK = UNVALIDATED EFFORT                                          MEASURE          ...
This will change                          how you think                         about your role,                         y...
© LUXR.CO APRIL 2013
Principles for Lean Startup Teams           1. Team first, then product.           2. PM + Dev + UX = 1 Product Team       ...
Team first,                       then product© LUXR.CO APRIL 2013
Team first,                              then product               • Not just who’s on the team, but how                  ...
Chris Min10 years as CEO, Wharton MBA,      Silicon Valley trained
Burning               social capital© LUXR.CO APRIL 2013
Team first,                              then product               • Not just who’s on the team, but how                  ...
Why does this matter to                   Lean Startups?               • Most of your decisions as a team, as             ...
Lean Startup teams believe in...   (from Lean Manufacturing and Extreme Programming)                       Simplicity     ...
The Influence of Agile    “The courage to speak truths,    pleasant or unpleasant, fosters    communication and trust.    “...
If you get the                       team right, you’ll                        find your way to                       the r...
Don’t carry the past.© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Tom Conrad            Grew Pandora from 10 people to IPO© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
Pandora-Style Planning    •     Whole company (up to 6 ppl), every 60 or 90 days.    •     Ahead of the meeting, everyone ...
Yesterday...© LUXR.CO APRIL 2013
© LUXR.CO APRIL 2013
WHICH LEADS US TO                 Icebox Zero© LUXR.CO APRIL 2013
Icebox Zero        • User stories go stale after 60 days.        • Rewrite as high-level objectives and put              t...
Thank you!                         happiness@luxr.co                            #LeanStartup                       cc @LUX...
PAH13 Janice Fraser Keynote
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PAH13 Janice Fraser Keynote

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  1. 1. Lean StartupProduct TeamsJanice FraserApril 2013
  2. 2. © LUXR.CO APRIL 2013
  3. 3. TWEET! @clevergirl #LeanStartup cc @LUXRCO© LUXR.CO APRIL 2013
  4. 4. June & Pete’ s Wedding Cake© 2013 LUXr Incorporated, www.luxr.co
  5. 5. Pete June http://saptstrength.com/© 2013 LUXr Incorporated, www.luxr.co
  6. 6. April May June July August http://saptstrength.com/© 2013 LUXr Incorporated, www.luxr.co
  7. 7. sedonaweddingcakes.com© 2013 LUXr Incorporated, www.luxr.co
  8. 8. freebestpictures.blogspot.com© 2013 LUXr Incorporated, www.luxr.co
  9. 9. thekitchn.com© 2013 LUXr Incorporated, www.luxr.co
  10. 10. Zoe Clark, The Cake Parlour© 2013 LUXr Incorporated, www.luxr.co
  11. 11. sedonaweddingcakes.com Zoe Clark, The Cake Parlour© 2013 LUXr Incorporated, www.luxr.co
  12. 12. LEAN Startup© 2013 LUXr Incorporated, www.luxr.co
  13. 13. LEAN Startup© LUXR.CO APRIL 2013
  14. 14. Build measure learn!© LUXR.CO APRIL 2013
  15. 15. © LUXR.CO APRIL 2013
  16. 16. Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup© LUXR.CO APRIL 2013
  17. 17. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.© LUXR.CO APRIL 2013
  18. 18. 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence.© LUXR.CO APRIL 2013
  19. 19. Lean Startup advocates experiments & learning© LUXR.CO APRIL 2013
  20. 20. Go backward to go forward. Learn Build Measure© LUXR.CO APRIL 2013
  21. 21. Think of it like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY© LUXR.CO APRIL 2013
  22. 22. Victory is measured in learning.© LUXR.CO APRIL 2013
  23. 23. RISK = UNVALIDATED EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME© LUXR.CO APRIL 2013
  24. 24. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME© LUXR.CO APRIL 2013
  25. 25. Each wiggle is a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN© LUXR.CO APRIL 2013
  26. 26. This will change how you think about your role, your work, your team, your process.© LUXR.CO APRIL 2013
  27. 27. © LUXR.CO APRIL 2013
  28. 28. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Don’t carry the past.© LUXR.CO APRIL 2013
  29. 29. Team first, then product© LUXR.CO APRIL 2013
  30. 30. Team first, then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships© LUXR.CO APRIL 2013
  31. 31. Chris Min10 years as CEO, Wharton MBA, Silicon Valley trained
  32. 32. Burning social capital© LUXR.CO APRIL 2013
  33. 33. Team first, then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement© LUXR.CO APRIL 2013
  34. 34. Why does this matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • A trusting team wastes little time on pettiness, hurt feelings, arguments© LUXR.CO APRIL 2013
  35. 35. Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement© LUXR.CO APRIL 2013
  36. 36. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.”© LUXR.CO APRIL 2013
  37. 37. If you get the team right, you’ll find your way to the right product.© LUXR.CO APRIL 2013
  38. 38. Don’t carry the past.© LUXR.CO APRIL 2013
  39. 39. © LUXR.CO APRIL 2013
  40. 40. Tom Conrad Grew Pandora from 10 people to IPO© LUXR.CO APRIL 2013
  41. 41. © LUXR.CO APRIL 2013
  42. 42. © LUXR.CO APRIL 2013
  43. 43. © LUXR.CO APRIL 2013
  44. 44. © LUXR.CO APRIL 2013
  45. 45. Pandora-Style Planning • Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items.© LUXR.CO APRIL 2013
  46. 46. Yesterday...© LUXR.CO APRIL 2013
  47. 47. © LUXR.CO APRIL 2013
  48. 48. WHICH LEADS US TO Icebox Zero© LUXR.CO APRIL 2013
  49. 49. Icebox Zero • User stories go stale after 60 days. • Rewrite as high-level objectives and put those into the 60-day planning process. • When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics.© LUXR.CO APRIL 2013
  50. 50. Thank you! happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl© LUXR.CO APRIL 2013
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