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ProductiveMuslim Brand Personality
 

ProductiveMuslim Brand Personality

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What is ProductiveMuslim about?

What is ProductiveMuslim about?

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    ProductiveMuslim Brand Personality ProductiveMuslim Brand Personality Presentation Transcript

    • BRAND CONVICTIONwww.pddbsa.com/
    • OrganizationWhere  do  we  come  from?We  believe  in  the  power  of  productivity  tosolve  the  problems  of  the  Ummah
    • OrganizationWhat  are  our  ambitions?To  be  a  one-­stop  productivity  resourcefor  the  Ummah
    • AudienceWho  am  we  for?Muslims,  young  and  old,  with  anintention  to  change  for  the  better
    • CultureWhere  is  our  world  going?Muslims  are  increasingly  moving  towardsin  a  way  that  is  both  accessible  andapproachable
    • CultureWhat  is  a  cultural  tension  thatwe  can  resolve?Young  Muslims  are  tired  of  being  losers,they  strongly  desire  to  be  number  one!
    • CategoryWhat  role  do  we  play  in  the  category?We  offer  holistic  productivity  solutionsfor  Muslims  worldwide.
    • Values&  PersonalityWhat  are  we  like  as  an  organisation?Hardworking,  Sincere,  Inspiring,  Slick,Institutionally  Driven,  LoathesMediocrity,  Continuously  Learning
    • What  makes  usremarkableWhat  do  we  want  to  be  known  for?#1  Productivity  Resource  forMuslims  Worldwide
    • What  is  our  larger  purpose?Help  the  Ummah  become  #1