OrganizationWhere do we come from?We believe in the power of productivity tosolve the problems of the Ummah
OrganizationWhat are our ambitions?To be a one-stop productivity resourcefor the Ummah
AudienceWho am we for?Muslims, young and old, with anintention to change for the better
CultureWhere is our world going?Muslims are increasingly moving towardsin a way that is both accessible andapproachable
CultureWhat is a cultural tension thatwe can resolve?Young Muslims are tired of being losers,they strongly desire to be number one!
CategoryWhat role do we play in the category?We offer holistic productivity solutionsfor Muslims worldwide.
Values& PersonalityWhat are we like as an organisation?Hardworking, Sincere, Inspiring, Slick,Institutionally Driven, LoathesMediocrity, Continuously Learning
What makes usremarkableWhat do we want to be known for?#1 Productivity Resource forMuslims Worldwide
What is our larger purpose?Help the Ummah become #1
Siti Sarah Ibrahim