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What's Hot in Fundraising Direct Mail for 2014
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What's Hot in Fundraising Direct Mail for 2014

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Production Solutions' resident “master” of Innovations, Cheryl Keedy took a look back and assessed the success and value of certain direct mail/fundraising package formats in her annual issue of Ins …

Production Solutions' resident “master” of Innovations, Cheryl Keedy took a look back and assessed the success and value of certain direct mail/fundraising package formats in her annual issue of Ins and Outs in Direct Mail 2014.


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  • 1. 2014: What’s Hot in Fundraising Direct Mail By Cheryl Keedy Senior Strategist, Direct Response & Marketing Formats Production Solutions/PS Digital ©Production Solutions 2014 www.productionsolutions.com
  • 2. Synchronized Media Campaigns ©Production Solutions 2014 www.productionsolutions.com
  • 3. ACLU Integrated Phone & Mail ©Production Solutions 2014 www.productionsolutions.com
  • 4. Increased Engagement and Cultivation Strategies ©Production Solutions 2014 www.productionsolutions.com
  • 5. amfAR Free E-news Subscription Offer ©Production Solutions 2014 www.productionsolutions.com
  • 6. The Wilderness Society “The Magnificent 7 Ballot – You Vote” ©Production Solutions 2014 www.productionsolutions.com
  • 7. Wounded Warriors “Little Book of Words” 48-Page Bounce Back ©Production Solutions 2014 www.productionsolutions.com
  • 8. Quality & Quantity: More Personal Touches ©Production Solutions 2014 www.productionsolutions.com
  • 9. International Rescue League Cultivation Postcard: “Briefing from the Field” ©Production Solutions 2014 www.productionsolutions.com
  • 10. Defenders of Wildlife RSVP Planned Giving Seminar ©Production Solutions 2014 www.productionsolutions.com
  • 11. Heifer International “Thanks to You” Postcard ©Production Solutions 2014 www.productionsolutions.com
  • 12. Extraordinary Storytelling ©Production Solutions 2014 www.productionsolutions.com
  • 13. Volunteers of America 3-Panel “Gifts of Hope” Catalogue ©Production Solutions 2014 www.productionsolutions.com
  • 14. American Indian Relief Council Quilt Square Bounce Back ©Production Solutions 2014 www.productionsolutions.com
  • 15. Scorecards ©Production Solutions 2014 www.productionsolutions.com
  • 16. National Parks Conservation Association Hi-Dollar Exclusive Report ©Production Solutions 2014 www.productionsolutions.com
  • 17. UNICEF “Give With Confidence” Insert ©Production Solutions 2014 www.productionsolutions.com
  • 18. Mission-Focused “Thank You” Gifts ©Production Solutions 2014 www.productionsolutions.com
  • 19. New York Public Library Infographic Insert & Recommended Reading Bookmark ©Production Solutions 2014 www.productionsolutions.com
  • 20. St. Jude’s Children’s Research Hospital Holiday Wishes “In Appreciation” ©Production Solutions 2014 www.productionsolutions.com
  • 21. Southern Poverty Law Center Acquisition – Appreciation & Recognition ©Production Solutions 2014 www.productionsolutions.com
  • 22. Capital Caring “Tribute Lights” Gifts In Honor ©Production Solutions 2014 www.productionsolutions.com
  • 23. Hi-Dollar Formats ©Production Solutions 2014 www.productionsolutions.com
  • 24. Sixth&i Synagogue’s “Share Your Story” Insert ©Production Solutions 2014 www.productionsolutions.com
  • 25. Questions? Like this presentation? Contact us to learn more about our complimentary Innovations Audits: Cheryl Keedy, ckeedy@psmail.com Production Solutions can help you with Innovative Direct Marketing Solutions. Learn more: www.ProductionSolutions.com www.ProductionInterrupted.com www.RightHookBlog.com [Proprietary & Confidential] Production Solutions 2014