The New Picture Permit Imprint Indicia:     WHAT YOU NEED TO KNOWTo help you stay on the leading edge of the latest direct...
The New Picture Permit Imprint Indicia:              The Look Referred to as “Picture Permit” Commercial mailers can  cu...
The New Picture Permit Imprint Indicia:            Who Can Use It Open to all mailers with prior approval on picture  per...
The New Picture Permit Imprint Indicia:       Pricing & Promotions Fees   $.01 First Class   $.02 Standard Mail   Fees...
The New Picture Permit Imprint Indicia:        The Four-Step Process Step 1: Review Guidelines and Requirements   Comple...
The New Picture Permit Imprint Indicia:       The USPS Requirements All mailpieces must include the full-service Intellig...
The New Picture Permit Imprint Indicia:        Challenges & CautionsPlease take the following lead times andrequirements i...
The New Picture Permit Imprint Indicia:          Resources & Links Apply    https://www.usps.com/business/picture-permit...
New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW               www.ProductionSolutions.com
New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW               www.ProductionSolutions.com
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  • Slide Caption for SEO purposes: Production Solutions has created these sharable slides to help you plan your next direct mail campaign using the new Picture Permit from the USPS.
  • Slide caption for SEO purposes: The USPS’ new Picture Permit can help enhance the visual impact of your next direct mail fundraising campaign.
  • Slide caption for SEO: Picture Permit is available by invitation only!
  • Slide caption for SEO: Direct mail fundraisers could benefit from USPS Picture Permit promotions.
  • Slide caption for SEO: The program management professionals at Production solutions can help you navigate this process.
  • Slide caption for SEO: Let your direct marekting production management firm streamline the postal logistics process for you!
  • Slide caption for SEO: There are special restrictions for commingling with the Picture Permit.
  • Contact information and resources
  • Picture imprint indicia slides.final

    1. 1. The New Picture Permit Imprint Indicia: WHAT YOU NEED TO KNOWTo help you stay on the leading edge of the latest direct mailinnovations and opportunities and to easily share them with yourteams and clients, the PS Insider has put together the followingslides to summarize the new Picture Permit Imprint Indicia offeringfrom the USPS. This is a strategic summary for planning and meeting purposes. Convenient links to the complete list of standards and regulations are provided. Please consult with Production Solutions to help guide you through the use of this new marketing opportunity and optimize your direct marketing campaigns: www.ProductionSolutions.com. www.ProductionSolutions.com
    2. 2. The New Picture Permit Imprint Indicia: The Look Referred to as “Picture Permit” Commercial mailers can customize with:  Corporate logo  Brand image  Trademark For use on:  First-Class mail letters & cards  Standard mail letters & cards Benefits:  Raise brand awareness  Increase open rates  Boost mailpiece’s visual impact www.ProductionSolutions.com
    3. 3. The New Picture Permit Imprint Indicia: Who Can Use It Open to all mailers with prior approval on picture permits  Commercial and Non-profit mailers By invitation only!  Mailers must have an invite to register  USPS will issue Invitation Registration to all approved Picture Permit mailers www.ProductionSolutions.com
    4. 4. The New Picture Permit Imprint Indicia: Pricing & Promotions Fees  $.01 First Class  $.02 Standard Mail  Fees Waived During Promotional Period Promotional Period  August 1, 2013 – September 30, 2013 Registration Period  June 15, 2013 – September 30, 2013  By USPS Invitation Only Tip: See “Challenges & Cautions” Slide www.ProductionSolutions.com
    5. 5. The New Picture Permit Imprint Indicia: The Four-Step Process Step 1: Review Guidelines and Requirements  Complete online registration process  https://www.usps.com/business/picture-permit.htm Step 2: Complete Online Application  Mailer receives link to Picture Permit application  Application is USPS Form 3615-A  Submit signed copy of application to: picturepermit@usps.com Step 3: Email PDF of Addressed Mailpiece  Only after PMO has confirmed application  PDF should include: envelope dimensions, IMb, clear zone, and proposed Picture Permit design Step 4: Submit 500 Production Samples  PMO will send thorough instructions  Sample testing takes approx. 45 days www.ProductionSolutions.com
    6. 6. The New Picture Permit Imprint Indicia: The USPS Requirements All mailpieces must include the full-service Intelligent Mail Barcode (IMb) Mail owner is responsible for image Picture Permit must be in color Logos, images, and trademarks must be in color Required elements may be black (class of mail, etc.) www.ProductionSolutions.com
    7. 7. The New Picture Permit Imprint Indicia: Challenges & CautionsPlease take the following lead times andrequirements into consideration when planning touse the Picture Permit:Those who do not currently have an approved picturepermit are strongly encouraged to apply for one, sixmonths prior to the Registration period  Registration: June 15, 2013 – September 30, 2013Allow at least three full months from the application forthe authorization approvalCommingle mail has special restrictions, and mailersmust discuss promotion acceptance with a contractedcommingle provider www.ProductionSolutions.com
    8. 8. The New Picture Permit Imprint Indicia: Resources & Links Apply  https://www.usps.com/business/picture-permit.htm Program Management Office (PMO) email submissions:  picturepermit@usps.com Mail samples to: U.S. Postal Service Attn: Picture Permit Program Office 475 L’Enfant Plaza SW, Room 5621 Washington, DC 20260-5621 This is a strategic summary for planning and meeting purposes. Convenient links to the complete list of standards and regulations are provided. Please consult with Production Solutions to help guide you through the use of this new marketing opportunity and optimize your direct marketing campaigns: www.ProductionSolutions.com
    9. 9. New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW www.ProductionSolutions.com
    10. 10. New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW www.ProductionSolutions.com

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