0
e d i t i o n
INNOVATIONS SPOTLIGHT
SEPTEMBER, 2013
PREMIUMS THAT ROCK!
Cheryl Keedy, Senior Strategist, Direct Response &...
Premiums That Rock!
[Proprietary & Confidential]
Production Solutions 2013
FEATURED PREMIUM:
September 2013
The Organizer – Low cost and quali...
[Proprietary & Confidential]
Production Solutions © 2013
The Organizer
MORE Premiums That Rock!
Pen/Stylus/Light – Three Values in One
• With the focus on digital – this 3-in-1
premium serves up the utilities of a
pen,...
[Proprietary & Confidential]
Production Solutions © 2013
Mobile Is the Focus
• Gel Skins – The gel
skin cushion for iPhone...
[Proprietary & Confidential]
Production Solutions © 2013
Hydration with a Twist (of lemon, or
cucumber, or strawberry)
• T...
[Proprietary & Confidential]
Production Solutions © 2013
Lunch Totes – Flat Postage
• Lunch totes continue to be a
back en...
[Proprietary & Confidential]
Production Solutions © 2013
Tyvek - Not Just for Envelopes
• Tyvek is a trademark product
wit...
[Proprietary & Confidential]
Production Solutions © 2013
Non Woven Coasters
• Imagine a 3 ply non woven
coaster with full ...
[Proprietary & Confidential]
Production Solutions © 2013
For More Information
Check out our Cool Tools at
www.productionso...
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Hot Premiums that Will Rock Your World but not Burst Your Budget

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Cheryl Keedy, Production Solutions’ Senior Strategist, Direct Response and Marketing Formats, gives us the inside scoop on hot premiums that are trending now, but won't break the bank.

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Transcript of "Hot Premiums that Will Rock Your World but not Burst Your Budget"

  1. 1. e d i t i o n INNOVATIONS SPOTLIGHT SEPTEMBER, 2013 PREMIUMS THAT ROCK! Cheryl Keedy, Senior Strategist, Direct Response & Marketing Formats, Production Solutions
  2. 2. Premiums That Rock!
  3. 3. [Proprietary & Confidential] Production Solutions 2013 FEATURED PREMIUM: September 2013 The Organizer – Low cost and qualifying to mail at flat postage rates– the Organizer is totally customizable and made from non woven material. The Organizer features convey high value and include a full zipper + multiple custom pockets perfect for storing travel documents, charge cards, IDs, a calculator, notepad and more. A large membership-based organization has offered this back end premium for over a year now and it’s continuing to amazingly well. The manufacturing costs, plus postage are under $3 each for quantities of 50m.
  4. 4. [Proprietary & Confidential] Production Solutions © 2013 The Organizer
  5. 5. MORE Premiums That Rock!
  6. 6. Pen/Stylus/Light – Three Values in One • With the focus on digital – this 3-in-1 premium serves up the utilities of a pen, stylus and light. Any combination of these assets are available with full logo imprint. This item is perfect for navigating the touch screen on a smart phone or touch pad and was recently featured as one of the top new premiums at a national premium trade show. Inventory is available in the USA with production timelines of just one month.
  7. 7. [Proprietary & Confidential] Production Solutions © 2013 Mobile Is the Focus • Gel Skins – The gel skin cushion for iPhones is the perfect application to brand your organization with full color logo or custom design. The “gel skins” are easy to attach, leave no residue, provide a non slip grip and scratch resistant coverage. Options include a lenticular version with three alternating images.
  8. 8. [Proprietary & Confidential] Production Solutions © 2013 Hydration with a Twist (of lemon, or cucumber, or strawberry) • The Infuser is the latest version of a water bottle with an integrated center infuser to naturally flavor water. Additional options include a flip spout and carry handle. Made in the USA – the body of this sustainable product is made from 100% recyclable PET materials.
  9. 9. [Proprietary & Confidential] Production Solutions © 2013 Lunch Totes – Flat Postage • Lunch totes continue to be a back end fulfilled premium of high value. Although some versions of lunch totes typically mail at parcel rate postage averaging $1.62 each – newer versions including this polyester foil lined zippered lunch tote qualify to mail at flat postage of approximately .80 each. Test this idea at quantities of 2500 pieces including postage for under $4/each.
  10. 10. [Proprietary & Confidential] Production Solutions © 2013 Tyvek - Not Just for Envelopes • Tyvek is a trademark product with extraordinary strength qualities. It makes sense that in time the same technology would be applied to a tote format. Enhancement options include the addition of a snap or velcro closure, side pocket and 100% full color printing. The tote assets provide a big value – 14-1/2” x 14-1/2” large with a 5” gusset – and of course, qualifying to mail at flat postage rates.
  11. 11. [Proprietary & Confidential] Production Solutions © 2013 Non Woven Coasters • Imagine a 3 ply non woven coaster with full color embroidery. Consider mailing one coaster “up front” as a teaser and fulfilling the balance as a thank you gift for a donation. • They’re light weight – colorful and can mail at letter or flat postage rates, depending upon the quantity inserted.
  12. 12. [Proprietary & Confidential] Production Solutions © 2013 For More Information Check out our Cool Tools at www.productionsolutions.com For a complimentary Package Innovations Audit, email: Psexpert@psmail.com for more information and to get started right away.
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