Product Roadmaps
Creating a Compelling Vision
Jim Semick
ProductCamp Silicon Valley
March 22, 2014
Have You Seen these Signs of
Roadmap Disfunction?
Strategic objectives not clear
Confusion internally about current
roadma...
How can we change this?
Consider Your Audience
Is it executives?
Engineers?
Sales & Customers?
Be Goal Oriented:
Keep Your Initiatives and
Dates High Level
Think in them es
that deliver value
Organize It
Product Line
Product Category
(e.g. Web, Mobile, Platform)
Markets Served
Strategic Initiative
(e.g. monetizat...
Color coded by Strategic
Goals
Quarterly/Monthly Timeframe
Product Lines or
Product Categories
Details: e.g. Goals,
Strate...
Other Formats
romanpichler.com, S. Doubinski
Whatever format you choose,
make it:
Accessible
Easy to update
Collaborative
Consistent
Visual
Executive Engagement
Be transparent about your approach
Engage them with your process
Align decisions with Goals and KPIs/...
Prioritization
Benefit versus Cost
Benefits: e.g. Increase revenue, growth, customer value,
strategic value
Costs: e.g. Impl...
Roadmap Resources
Pragmatic Marketing
280 Group: templates, training
Steve Johnson: under10consulting.com - ebook
Thank You!
Jim Semick
jim@productplan.com
www.productplan.com
@productplan
Try ProductPlan Free for 30 Days
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Compelling Product Roadmaps ProductCamp Silicon Valley March 2014

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This session conducted at ProductCamp Silicon Valley on March 22, 2014 discussed different ways of organizing your product roadmap and grouping your initiatives into themes. It discussed processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. We also discussed tips for presenting a compelling product roadmap to different audiences.
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Published in: Business

Compelling Product Roadmaps ProductCamp Silicon Valley March 2014

  1. 1. Product Roadmaps Creating a Compelling Vision Jim Semick ProductCamp Silicon Valley March 22, 2014
  2. 2. Have You Seen these Signs of Roadmap Disfunction? Strategic objectives not clear Confusion internally about current roadmap Lack of transparency/decisions not accessible Process and roadmaps not unified across org Lack of consistency when evaluating opportunities Execs are not on board or focused on weeds Sales sharing internal roadmaps with
  3. 3. How can we change this?
  4. 4. Consider Your Audience Is it executives? Engineers? Sales & Customers?
  5. 5. Be Goal Oriented: Keep Your Initiatives and Dates High Level
  6. 6. Think in them es that deliver value
  7. 7. Organize It Product Line Product Category (e.g. Web, Mobile, Platform) Markets Served Strategic Initiative (e.g. monetization, growth) Team Outcomes, Goals Sales Channel Status
  8. 8. Color coded by Strategic Goals Quarterly/Monthly Timeframe Product Lines or Product Categories Details: e.g. Goals, Strategic Value, Features, Progress, Owner Typical Format
  9. 9. Other Formats romanpichler.com, S. Doubinski
  10. 10. Whatever format you choose, make it: Accessible Easy to update Collaborative Consistent Visual
  11. 11. Executive Engagement Be transparent about your approach Engage them with your process Align decisions with Goals and KPIs/Objectives Give them access to the roadmap
  12. 12. Prioritization Benefit versus Cost Benefits: e.g. Increase revenue, growth, customer value, strategic value Costs: e.g. Implementation effort, support costs, risk Scoring: the score isn’t the important part. It’s the conversation.
  13. 13. Roadmap Resources Pragmatic Marketing 280 Group: templates, training Steve Johnson: under10consulting.com - ebook
  14. 14. Thank You! Jim Semick jim@productplan.com www.productplan.com @productplan Try ProductPlan Free for 30 Days
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