Presentation by VondaSoft at the Zensar #TechShowcase. An iSPIRT ProductNation initiative

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Vondasoft – Mumbai and Bangalore based; Scans multiple social media for your relevant brand, filters data based on many attributes and provides the true social image metrics for your brand.

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Presentation by VondaSoft at the Zensar #TechShowcase. An iSPIRT ProductNation initiative

  1. 1. Vondasoft Proprietary & Confidential 1 The online image of Brands is being shaped and interpreted even as we speak…..Vondasoft presents the ‘true image’
  2. 2. Vondasoft Proprietary & Confidential 2 What we will cover today  Market Context • Relevance of Social Media & Customer Behavioral Changes  The Vonda Product • Product Functionality and the needs it addresses  Solutions for Customers • Business Use Cases and solutions based on the Vonda Product • Recent interesting discoveries through the Vonda tool  Big Data Analytics • Showcasing our capabilities  About us • Where we are now • Where we want to be
  3. 3. Vondasoft Proprietary & Confidential 3 The Age of the Empowered Consumer
  4. 4. Vondasoft Proprietary & Confidential 4 The Customer Conversation is happening in SM 58% of Facebook users have mentioned a brand in a status update 39%of Twitter users have tweeted about a brand 70%of marketers have little understanding of social media conversations happening around their brand “The dissatisfaction stemming from failure to respond via social channels can lead to up to a 15 percent increase in churn rate for existing customers,” (Carol Rozwell, Vice president and distinguished analyst at Gartner.)
  5. 5. Vondasoft Proprietary & Confidential 5 What we will cover today  Market Context • Relevance of Social Media & Customer Behavioral Changes  The Vonda Product • Product Functionality and the needs it addresses  Solutions for Customers • Business Use Cases and solutions based on the Vonda Product • Recent interesting discoveries through the Vonda tool  Big Data Analytics • Show casing our capabilities  About us • Where we are now • Where we want to be
  6. 6. Vondasoft Proprietary & Confidential 6 Why Vonda NeedBuzz impacts Brand Equity Exploding volumes of chatter Ever increasing social media forums Increased influence on buying behavior Traditional modes inadequate in Monitoring • Start up focused on addressing this significant market need of companies/brands seeking to understand their online image and shape it • Differentiated business model viz. Product based approach for scalability and adaptability; Ease of use & adoption
  7. 7. Vondasoft Proprietary & Confidential 7 How Can Vondasoft Help?  Vondasoft built a cloud based solution to solve these challenges for the marketers. Sense Analyze Shape Empower
  8. 8. Vondasoft Proprietary & Confidential 8 Snapshot of Reports Volume of chatter Key Themes Media Break-up Share of Voice Dimension Analysis
  9. 9. Vondasoft Proprietary & Confidential 9 Aggregated Chatter Aggregation of Chatter with platform to respond, change emotion or delete chatter as required.
  10. 10. Vondasoft Proprietary & Confidential 10 What we will cover today  Market Context • Relevance of Social Media & Customer Behavioral Changes  The Vonda Product • Product Functionality and the needs it addresses  Solutions for Customers • Business Use Cases and solutions based on the Vonda Product • Recent interesting discoveries through the Vonda tool  Big Data Analytics • Show casing our capabilities  About us • Where we are now • Where we want to be
  11. 11. Vondasoft Proprietary & Confidential 11 What can Vondasoft Do?  Provides Technology and Services to address these challenges.  Our Services include: Online Reputation Management Customer Response Management Services Content Creation & Engagement Services Big Data Analytics – SM, Weblogs, CCTV Feed Custom specific e.g. Lead Generation from SM
  12. 12. Vonda Confidential. Do not distribute without prior consent Social Media Insighting Report for a Fashion Brand  Measure ‘Buzz’ around the brands  Competition Analysis  Brand’s overall Customer Engagement and Association  Understand customers’ perception of brands  Observations and Recommendations Business Scenario 1 – Social Media Strategy for Fashion Brand FASHION BRAND
  13. 13. Vondasoft Proprietary & Confidential 13 Reasons for Effectiveness  We looked at the posts by Brand A and Brand B that generated high engagement from customers in terms of likes, comments and shares. 0 500 1000 1500 2000 2500 3000 3500 Likes Shares Comments Celebrities, Makeup/accessories, feel good images generating large volumes for Brand B compared to Brand A Max level of Likes for Brand A. Show the difference in engagement levels for Brand B 0 100 200 300 400 500 600 700 800 900 Likes Shares Comments  Increase ‘Rub Off’ effect of the designer into the brands  Increase ‘feel good’ posts which increases customer engagement  Designs displayed in the Social Media should be available in stores/online!!!
  14. 14. Vonda Confidential. Do not distribute without prior consent Social Media In-sighting Report for the BPO/BPM Industry in India  Measure ‘Buzz’ on BPO Industry  Key Themes of Discussions  Analyze Sentiments for BPO industry  Understand Customers’ & Employee’s perception  Summary of Observations Business Scenario 2 – Industry Analysis for Nielsen India
  15. 15. Vondasoft Proprietary & Confidential 15 3175 Discoveries through the Vonda tool Case 1 - Repeat comments for same individuals….. All the above chatter generated on a single post on the 26th July…repeat comments by same individuals.....and netizens notice the same!!!! Bank Brand
  16. 16. Vondasoft Proprietary & Confidential 16 • Relevance of brand reduces as the joke on price of vegetables goes viral !! Discoveries through the Vonda tool Case 2 – Detecting Virality through Key word association
  17. 17. Vondasoft Proprietary & Confidential 17 What we will cover today  Market Context • Relevance of Social Media & Customer Behavioral Changes  The Vonda Product • Product Functionality and the needs it addresses  Solutions for Customers • Business Use Cases and solutions based on the Vonda Product • Recent interesting discoveries through the Vonda tool  Big Data Analytics • Show casing our capabilities  About us • Where we are now • Where we want to be
  18. 18. Vondasoft Proprietary & Confidential 18 Digital Map of Auto Brands – (Q1 2013) Net Sentiment Points Effectiveness 0 10 K2 K 7 10 Toyota Maruti Skoda Renault Chevrolet Tata Fiat Mercedes Honda Audi Hyundai Volkswagen BMW Approach: • As first step to our investigation, we tried to rank the brands on a digital map based on the online social media data. • The next step will be to compare the digital ranks with the real market data
  19. 19. Vondasoft Proprietary & Confidential 19 Segments Identified with Brands notchbackcount sedancount SUVsegment 0 200 400 600 800 1000 1200 1400 1600 1800 notchbackcount hatchbackcount sedancount MUVsegment SUVsegment Luxurysegment Hyundai is the leader in the HB segment. Hyundai has 32% of all hatchback counts 32 % HB VW, Fiat and Tata in 2nd, 3rd and 4th places respectively Honda is the leader in NB segment with 52% of all counts in the segment 52 % NB Audi is the leader in Luxury segment with 57% of all counts in the segment 57 % Lux Renault is the leader in SUV segment with 38% of counts with Tata Storme close on heels at 30% 32 % SUV
  20. 20. Vondasoft Proprietary & Confidential 20 What we will cover today  Market Context • Relevance of Social Media & Customer Behavioral Changes  The Vonda Product • Product Functionality and the needs it addresses  Solutions for Customers • Business Use Cases and solutions based on the Vonda Product • Recent interesting discoveries through the Vonda tool  Big Data Analytics • Show casing our capabilities  About us • Where we are now • Where we want to be
  21. 21. Vondasoft Proprietary & Confidential 21 Execution: Where we are  Vonda Platform 3.1 LIVE in Amazon Cloud • Long term agreements in place with data source providers like GNIP, Twitter • Product hosted in Amazon cloud • Big Data Analytics capability for industry and brand reports based on social media insights • Product 1.0 piloted with social media agency and a customer in June 2012 • Release 2.0 in November 2012 • Release 3.0 in February 2013 with new UI, colors, and User Friendly features  On-going focus on Customer acquisition and Product development Market Validation: Five customers already on board…
  22. 22. Vondasoft Proprietary & Confidential 22 Product Road Map – 18 months * Data cross reference * Automate report generation * Linkage of TAM data with SM analytics * Linkage of sales data with SM analytics * Introduce ‘Publish’ functionality in the tool * Build ‘facial sentiment’ recognition capabilities * Introduce ‘Advertise’ functionality in the tool H2 13 H1 14 H2 14
  23. 23. Vondasoft Proprietary & Confidential 23 The Team Rajendra Sawant, CEO: • Engineer & CFA with 22+ years experience in managing P&L of global businesses and technology platforms. Ameet Das: Focus Area : Sales and Business Development • Engineer & MBA (XIM, Bhubaneswar) with 15+ years experience in Sales and Business Development. Uday K: Focus Area: Sales and Product Development • Engineer & MBA with 15+ years experience in Consulting and advisory services. Surendra Baliga: Focus Area: Product Development and Innovation • Engineer & MBA (IIM Lucknow) with 15+ years experience. Sudheesh Narayan • Engineer with 12 yrs experience in IT and product development with specialization in Big Data Vijay Kanchan • Engineer with 12 yrs experience in IT and product development with specialization in Development Close knit team with complementary skills; right blend of experience & passion
  24. 24. Vondasoft Proprietary & Confidential 24 Future Vision and Roadmap  To be India’s leading provider of Big Data Analytics in the Social Media Space  To build the analytic tool with functionality which is most relevant to the end user (from date – Dec 2013)  Enhanced product features as per road map  Focus on client acquisition and have 10 clients on board  Product enhancement and UI enrichment based on feedback H1 - 2014  Sustained client acquisition: target 20 +active accounts / brands  Showcase capability and build awareness of the product H2 – 2014  Structured and unstructured Big Data Analytics using Vonda Engine  Product features as per road map  Continued client acquisition: 50+ active accounts / brands Target: Each account should be profitable with demonstrated business value delivered by Vonda
  25. 25. Vonda Confidential. Do not distribute without prior consent About Vonda Mumbai, India based provider of Online Reputation Management and Big Data Analytics Contact: ameet@vondasoft.com | Cell +91 98200 42875 | Mumbai, India Measure, analyze and shape your online image

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