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LOW COST VIRAL
MARKETING
How to market your product with little money?
A little background
• Past : IIT Grad, Engineer at Intel,Nvidia,Freescale
• Present : I run MobiKwik and also co-founded Zaakpay
• I love : Product & Marketing
About Mobikwik
• Scaled from 0 -> 2 million registered users
• Top 30 ecom destination by turnover/month
• Bootstrapped
Warning !
• Don’t Try at Home/Office without adequate safety
 precautions!
Lessons so far
• Product Innovation
• Cheap Acquisition
• High Retention
Product Innovation
• Innovate to satisfy one of the following emotions
   • GREED or,
   • FEAR
• & Target a large audience
• e.g. Facebook (FEAR), Freecharge(GREED)


• Product Innovation is a cheap way of marketing
Cheap Acquisition
• Identify one key acquisition Channel first
   • SEO
   • Social ( Not = Facebook !)
   • Partnerships
   • Mobile


• Partner if required


• Focus on one thing


• Diversify channels once you achieve scale
High Retention
• Leakage is Fatal Early On
• Define Active Users (conservatively)
• Base all Product/Marketing decisions on Active Users




• Tip: Product Innovation for acquisition and Product Quality
 for retention.
Thanks!
• Bonus Tip
• Don’t expect miracles ( like 100% MoM)
• Remember the Hare vs Tortoise Story
• It helps to be un-emotional

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Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup

  • 1. LOW COST VIRAL MARKETING How to market your product with little money?
  • 2. A little background • Past : IIT Grad, Engineer at Intel,Nvidia,Freescale • Present : I run MobiKwik and also co-founded Zaakpay • I love : Product & Marketing
  • 3. About Mobikwik • Scaled from 0 -> 2 million registered users • Top 30 ecom destination by turnover/month • Bootstrapped
  • 4. Warning ! • Don’t Try at Home/Office without adequate safety precautions!
  • 5. Lessons so far • Product Innovation • Cheap Acquisition • High Retention
  • 6. Product Innovation • Innovate to satisfy one of the following emotions • GREED or, • FEAR • & Target a large audience • e.g. Facebook (FEAR), Freecharge(GREED) • Product Innovation is a cheap way of marketing
  • 7. Cheap Acquisition • Identify one key acquisition Channel first • SEO • Social ( Not = Facebook !) • Partnerships • Mobile • Partner if required • Focus on one thing • Diversify channels once you achieve scale
  • 8. High Retention • Leakage is Fatal Early On • Define Active Users (conservatively) • Base all Product/Marketing decisions on Active Users • Tip: Product Innovation for acquisition and Product Quality for retention.
  • 9. Thanks! • Bonus Tip • Don’t expect miracles ( like 100% MoM) • Remember the Hare vs Tortoise Story • It helps to be un-emotional