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Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative
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Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative

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Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative. Works on big data analytics on social media mainly that is text based. They started in 2007 and they mainly target …

Presentation by Germin8 at Zensar #TechShowcase - An iSPIRT ProductNation initiative. Works on big data analytics on social media mainly that is text based. They started in 2007 and they mainly target Marketing and Corporate Communications team in an organization.

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  • 1. Stakeholder Analytics Platform
  • 2. 2 Explic8 Use Cases Customers Sales Roadmap Architecture Company Details Future Vision Germinaitis a Big Data Analyticscompanyfocused on helping companies get actionable insightsfrom public and private stakeholderconversations About Germin8
  • 3. 3 What is Explic8? Explic8 is one of the most comprehensive platforms for listening, understanding and engaging in text-based stakeholder conversations: • Makes sense of large volumes of textual conversation data in real time • Public sources: Social media, Online news sites • Private sources: Emails, Chats, Call transcripts, etc. • Generate actionable insights for Marketing, Corporate Communications, Customer Care, Sales, etc. • Engage with customers, prospects, employees and other stakeholders in social media • Can be integrated with external data sources and external systems like CRM systems
  • 4. 4 How it works ACT • Collects stakeholder feedback via APIs, crawlers, etc. in real time • Analyses using Natural Language Processing algorithms • Displays actionable insights in real time on live interactive dashboards • Integratedsocial media engagementand response workflow system • Can be integrated with CRM systems
  • 5. 5 Explic8’s dashboard
  • 6. 6 How is Explic8 being used? Explic8 is currently being used by various companies for: PR & CORP COMM • Online Reputation Monitoring • Digital PR Crisis Management • Online News Tracking MARKETING • Insights on products and services • Industry & Competition Tracking • Media Campaign Analysis • Social Media Channel Analytics CUSTOMER SUPPORT • Customer management • Insights for improving efficiency and effectiveness of customer service channels HUMAN RESOURCE • Employee Engagement Analysis BD & SALES • Lead Generation $$ MARKET RESEARCH • Usage & Attitude Research • Customer Satisfaction • Needs Assessment
  • 7. 7 Case Studies/2.Using Explic8 for Product Improvement Case: An international TV channel was worried that the audience response to a particular show in India was poor though a similar one had succeeded in some other countries. Explic8 was then to monitor what their audience is saying about each episode of their main shows to understand how each show has performed on qualitative parameters like sentiment on content, music, participants, segmented by demographic parameters. The channel uses the insights from Explic8 as an input to marketing of the shows and also to improve the shows from season to season. They are now tracking other shows as well. 2% 2% 1% 1% 4% 4% 36% 65% 30% 18% 16% 19% 63% 33% 69% 82% 80% 77% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Sentiment (week-wise) Artists 50% Downloads 2% Format of the Show 1% Genre 8% Language 2% Music 3% Songs 34% Topics of discussion 3% 1% 28% 29% 69% 70% 0% 20% 40% 60% 80% 100% Male Female Sentiment of females and males
  • 8. 8 Case Studies/1.Using Explic8 for Customer Management Case: A leading insurance company found it difficult to track and deal with customer grievances being aired in various Social Media sites and it was impacting their brand. We configured Explic8 to monitor all mentions of its brand, products and those of competitors, to understand key issues and respond to their stakeholders and to resolve customer grievances. Explic8 gave them various kinds of analytics on a dashboard and it allowed them to respond seamlessly. The insurance company was able to engage with their customer in a timely manner across many different sites, resulting in many satisfied customers and an improved online reputation Sentiment (month-wise) 9 12 30 46 50 72 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec Jan Feb Negative Positive Engagement Console 668 608 1 78 41 0 100 200 300 400 500 600 700 800 Response Statistics
  • 9. 9 Case Studies/3.Using Explic8 for Competitor Insights Case: An international hotel chain in the United States wanted to focus their service improvement on what mattered most to customers. Explic8 was used to understand what hotel guests were saying about its different hotels and the hotels of its competitors across important guest touch points in several cities. Comparative analyses were available on a dashboard, with relevant customer segmentation with flexibility to compare by city, over client determined time periods, etc. Top of Mind buzzwords Topics of discussion 0% 20% 40% 60% 80% 100% Dallas New York Chicago San Francisco San Antonio Volume of negatives compared to competitors in select cities The hotel was able to figure out what really mattered most to different customer segments, which touch points needed improvement in each city to score over the competition All this was useful input for their strategy and it also helps in continuously monitoring the impact of action taken. 23% 14% 24% 12% 15% 12% Price Location Cleanliness ServiceQuality Safety & Security Décor
  • 10. 10 AGENCIES Some of our Clients END CLIENTS
  • 11. 11 Direct Sales Approach ThroughAgencies • Small Sales team focused on selling directly to enterprises and agencies • Enterprise sale • Annual subscriptions payable monthly • Ticket size is between INR 25000 and upwards per month • Price depends on the volume of mentions about the brand and the number of posts • To Marketing, Corporate Communications or Customer Care functions • Value Added Services • One off analytics projects • Agency sale • Annual subscriptions payable monthly • Bulk discounts available • Some agency partners act as Value Added Reseller
  • 12. 12 Product Architecture AWS Cloud Infrastructure Hadoop M/R SOLR, MongoDB, RDBMS Data Collection Text Mining Data Visualisation APIs
  • 13. 13 Product Roadmap Text analytics algorithms Real time fetching of content Other textual sources Real time dashboards Integration with other systems Real time alerts Predictive analytics Wherewe are
  • 14. 14 Company Details • Founded in 2007 • 55 person company • 15 person Web App team • 15 person Platform team • 7 person QA team • 11 person Customer Care team • 4 person sales team • 3 person support team • Customers are mostly domestic • US launch at the end of FY14
  • 15. 15 Executive Team Raj Nair, Chairman and Co-founder • Strategy, growth plans, business development • BTech (IIT-B), PGDBA (IIM-A) • Chairman and co-founder of Ugam Solutions, Avalon Consulting, Avalon Global Research • Director of OC&C Strategy Consultants (India) Ranjit Nair, CEO and Co-founder • Product vision, operations, AI expertise • PhD in Computer Science from USC, Los Angeles • Previously with Honeywell Labs, Minneapolis Promoters Deepak Satwalekar • Independent director of Infosys, Radio Mirchi, Murugappa Group, Tata Power • BTech (IITB), MBA (George Washington University) • Previously with HDFC StandardLife, HDFC Ltd Rajagopal Tampi • Manging Director, Valuemoves • MTech (IITB) • Previously with Mastek, Mphasis Manish Choksi • Chief – Corporate Strategy & CIO, Asian Paints • BS, MBA from University of Houston Other Directors
  • 16. 16 Executive Team Tejas Narvekar, Customer Care Manager Abhishek Rout, Sales Manager • Tejas has over 10 yrs experience in the ITES sector . Before Germinait he worked in Fidelity Information Services, and Hutchison 3 Global Services. His areas of expertise are customer care, client relations and training • Tejas has an MBA in General Management from Henley Business School, UK • Abhishek has close to 6 yrs experience in software product sales. Before Germinait he worked at Monarch Innovative Technologies and Mahindra Satyam. His areas of expertise are new business development, international sales, marketing communication. • Abhishek has an MBA in Marketing and Sales from International School of Business and Media, Pune KalikaMishra, Sr. Product Manager SaurabhMahadik, Sr. Product Manager • Kalika has over 10 yrs experience in software development and leading software teams. Before Germinait she worked at Merrill Lynch and iFlex. Her interests are in Big Data algorithms and architecture • She has an MS in Computer Science from Indiana University • Saurabh has over 10 yrs experience in software development and leading software teams. Before Germinait he worked at Wipro, Oracle and Geometric • Saurabh has a Bachelor of Engineering degree in Computer Science from VJTI Rajnish Kucheria, Quality AssuranceManager • Rajnish has over 7 years of experience in software development and quality assurance. Before Germinait he worked at Infosys. His areas of expertise are software testing and quality assurance • Rajnish has a Bachelor of Engineering degree in Computer Science from University of Rajasthan
  • 17. 17 Future Vision • Worldwide • Actionable • Verticalisation • Pharma & Healthcare • Retail • Media & Entertainment • Horizontal offerings • Customer Satisfaction • Customer Acquisition • Churn Analysis • Campaign Analytics • B2C • Allow 3rd parties to build the offerings
  • 18. 18 Thank You! Connect with us to understand how we can partner with you to provide Social Media Monitoring, Analytics & Engagement Solutions. Get in touch sales@germin8.com www.germin8.com

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