Presentation by Angad(Zomato) at #PNMeetup

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Presentation by Angad(Zomato) at #PNMeetup in Gurgaon

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Presentation by Angad(Zomato) at #PNMeetup

  1. 1. Needs more loveand other ramblingsAngad Pal Singh Kingra February 16th, 2013@SirLoondry
  2. 2. Product ManagersThe Process— What we think it takes to build productsWhere does Design fit in?
  3. 3. Product ManagerA person responsible for controlling or administeringall or part of a product or company.
  4. 4. Manages the product,not people.
  5. 5. Understands — The product — Your people — Your customers — Your competitor’s customersIs a perfect match for the product’saverage user profile.
  6. 6. Is a dumb customerOr at least acts like one.Fights for usersEmpathizes with them.EvangelistLives, breathes, eats, sleeps, the product.Has free timeA lot of it.
  7. 7. The Process
  8. 8. WHY and WHO,before WHAT.
  9. 9. VisionNot a feature list. Work backwards.RethinkNot redesign. Context.DreamDon’t shoot down ideas, be realistic a little later.Read the rulesThen break them.
  10. 10. Competitive ResearchDon’t do all the hard work!PassionCommitment to make something great.Time<cue time joke>Seek knowledgable criticismEverything else goes out the other ear.
  11. 11. Dont underestimate your customers.We as creators, we view things in acertain way. We need to be technologyagnostic. Think like your customers.
  12. 12. UsabilityUtilityDesirability* in that order
  13. 13. For our apps, we decided — Content is the interface — Content is the star — Simple / Analog — Device / Platform agnostic — Built for inclusion, built for the future — Delight
  14. 14. Where does Design fit in?
  15. 15. Design bettereverywhereMaking things is for people
  16. 16. Where does good design come from? — Strong design culture — Sharp focus — Clarity of thought — Autonomy — Working with the best people — Pushing the limits — Passion. Conviction. Vision.
  17. 17. Ask yourselfIs Design a stakeholder inyour organization?
  18. 18. The life of a designer is a“ life of fight against the ugliness. — Massimo Vignelli

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