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Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
Presentation by Angad(Zomato) at #PNMeetup
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Presentation by Angad(Zomato) at #PNMeetup

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Presentation by Angad(Zomato) at #PNMeetup in Gurgaon

Presentation by Angad(Zomato) at #PNMeetup in Gurgaon

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  • 1. Needs more loveand other ramblingsAngad Pal Singh Kingra February 16th, 2013@SirLoondry
  • 2. Product ManagersThe Process— What we think it takes to build productsWhere does Design fit in?
  • 3. Product ManagerA person responsible for controlling or administeringall or part of a product or company.
  • 4. Manages the product,not people.
  • 5. Understands — The product — Your people — Your customers — Your competitor’s customersIs a perfect match for the product’saverage user profile.
  • 6. Is a dumb customerOr at least acts like one.Fights for usersEmpathizes with them.EvangelistLives, breathes, eats, sleeps, the product.Has free timeA lot of it.
  • 7. The Process
  • 8. WHY and WHO,before WHAT.
  • 9. VisionNot a feature list. Work backwards.RethinkNot redesign. Context.DreamDon’t shoot down ideas, be realistic a little later.Read the rulesThen break them.
  • 10. Competitive ResearchDon’t do all the hard work!PassionCommitment to make something great.Time<cue time joke>Seek knowledgable criticismEverything else goes out the other ear.
  • 11. Dont underestimate your customers.We as creators, we view things in acertain way. We need to be technologyagnostic. Think like your customers.
  • 12. UsabilityUtilityDesirability* in that order
  • 13. For our apps, we decided — Content is the interface — Content is the star — Simple / Analog — Device / Platform agnostic — Built for inclusion, built for the future — Delight
  • 14. Where does Design fit in?
  • 15. Design bettereverywhereMaking things is for people
  • 16. Where does good design come from? — Strong design culture — Sharp focus — Clarity of thought — Autonomy — Working with the best people — Pushing the limits — Passion. Conviction. Vision.
  • 17. Ask yourselfIs Design a stakeholder inyour organization?
  • 18. The life of a designer is a“ life of fight against the ugliness. — Massimo Vignelli

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