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#PNCamp - a Bootcamp for Software Product Leaders.

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Find out more details about the Scale Hacking & Discovery hacking sessions at #PNCamp

Find out more details about the Scale Hacking & Discovery hacking sessions at #PNCamp

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  • 1. PN CAMP 4th and 5th DECEMBER, 2013 www.pncamp.in Product Leaders Bootcamp by Invitation Only
  • 2. REBOOTING YOUR START UP • PNCamp is a Bootcamp for Software Product Leaders. • So, you have a product. Some direction. Maybe even traction. Why a Bootcamp?
  • 3. THE NEW KYC • Most Startups are born to solve a perceived problem. This is the problem-solution fit. • They have an approximate idea of whom to sell to. • First Year: these assumptions change many times over. What next? Do you really Know Your Customer?
  • 4. ONLY FOR THE BATTLED & BRUISED • Battles make you stronger, even if the war is yet to be won. • Nothing to be gained by blaming yourself, or the market, or the customer. • Interested? • Want to make sense of this battle and crack the formula to win the war?
  • 5. “PN CAMP – BOOTCAMP FOR PRODUCT LEADERS” IS FOR THOSE GETTING FIRST 10 CUSTOMERS ? GOING BEYOND FIRST 100 CUSTOMERS ? OR CUSTOMER DISCOVERY STAGE HAPPY CONFUSED STAGE
  • 6. WHAT WILL PARTICIPANTS GO THROUGH IN DISCOVERY HACKING FULL DAY BOOTCAMP ENTREPRENEURSHIP IS A 7-YEAR BITCH 24 24 Cohorts Picking the right battles Attend Together 24 24 Design driven customer development Experiments never killed anybody Shameless is the new 'sexy'
  • 7. DISCOVERY HACKING SESSION FACILITATORS • Picking the right battles by Shashank (Practo) and Sridhar (ex-Zoho and InMobi) • Design driven thinking for customer development by Harshit Desai • Experiments never killed anybody by Rajan • Shameless is the new sexy – Kunal Shah (FreeCharge) and Avlesh (WebEngage)
  • 8. WHAT WILL PARTICIPANTS GO THROUGH IN SCALE HACKING Opening Plenary Mandatory 15 Selling in India (Mandatory) 15 Groups Selling Abroad (Mandatory) Lunch 15 Quick Bites- 1: Writing Good Copy 15 Optional Positioning or Direction 15 15 Quick Bites - 2: Positioning for getting acquired Quick Bites - 3: "Using Social Media for Sales, Support and More" Quick Bites - 4: "PR How to get featured in Tech Crunch, spending $0" Dinner/Drinks/Closing Forum -1
  • 9. SCALE HACKING SESSION FACILITATORS • "Great Indian Street Fight" by Dhiraj Kacker • "Dancing with Elephant/Winging in the new flat world" by Samir Palnitkar & Girish Mathrubootham • “Customers buy benefits, not features“ by Shankar Maruwada • Positioning for Getting Acquired by Jay Pullur & Sanath Rao • “How to get featured in Tech Crunch, spending $0” by Valerie Wagoner • “The Forum” by Sanjay Shah
  • 10. THE EXPERIENCE • Experience how people open up when they understand the only purpose is to help each other • Experience how today’s leaders do more listening and less talking, with an intent to help • Experience how your Startup can walk away with sharp insights cooked in the fire of peer learning and guided discussions
  • 11. THE FACILITATORS
  • 12. THE VOLUNTEERS
  • 13. THANK YOU