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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ
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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

Published in: Technology, Business
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Transcript

  • 1. Coming up with a Billion Dollar Idea Rajat Garg (CEO)
  • 2. SocialAppsHQ – 1.5 million customers • Enables companies to Engage and Grow their customer base • Only Social Media Marketing platform that encompasses all into one
  • 3. Fundamentals Essential ingredients of any good opportunity
  • 4. Are you improving _______by 10x Forest officials using drones to protect rhinos
  • 5. Is there a tail wind?
  • 6. What will make it hard for others to copy?
  • 7. What are the Major Risks?
  • 8. Major Technology Shifts
  • 9. “The” Mobile
  • 10. Amazon’s Drones
  • 11. Google’s Glass
  • 12. Tesla – First usable Electric Car
  • 13. Jet Pack – EscapeTraffic
  • 14. The Trends Technology advancement causing major waves
  • 15. Smartphone Users – 30% of 5.2 bn phones Source: KPCB Internet Trends 2014
  • 16. Tablets – Growing 52%YOY Source: KPCB Internet Trends 2014
  • 17. Video Consumption has moved fromTV Source: KPCB Internet Trends 2014
  • 18. eCommerce in India (not include travel)
  • 19. Education, Healthcare … 1) Education – 1) 550 Million people in India going through school/college 2) $115 Bn by 2018 (Technopak) 3) Additional 34 million seats in K12 required by 2018 4) Costs are high, students still not prepared for jobs that exist! 2) Healthcare – 1) Market set to grow to $160 Bn by 2017 (78Bn in 2012) 2) Health care related IT spend set to explode
  • 20. Which stage of trend are you at? Too Early, high cost of educating customers. e.g. eCommerce 3-4 years back Too Late, high competition, hard to differentiate.
  • 21. Let’s Dissect Mobile App Ecosystem
  • 22. Ecosystem development stages (like in Web) App Development • SDKs • IDEs • API kits • Multi OS deployment tools like PhoneGap, Parse and Shephertz Marketing • App Store Optimization • Referral Tracking • Ad Networks • App Engagement Tools • Analytics • Retargeting Revenue • In App Payment Systems • Subscription Management • Ad Networks • In game virtual currency platforms Optimization • A/B Testing Tools • Life Cycle Management Too Busy High Activity Savvy Players Innovative Companies Only
  • 23. Evolution of Ecosystem in different stages App Development Marketing Revenue Optimization
  • 24. Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052

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