NewsHunt Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1

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NewsHunt Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1

  1. 1. Gateway to India’s ‘Real’ Mobile Internet
  2. 2. 2 Local language dominates all media in India NEWSPAPERS 2 of Top 20 are English TV 0 of Top 20 are English News or Entertainment channels #7, TOI #17, Hindustan Times 0 5 10 15 20 English Newspaper Ranking Readership (Millions) Local Language Source: IRS & Census of India TV Ranking Viewership (TVR) ENTERTAINMENT Source: TAM, Week 12-19, 2014 0 0.5 1 1.5 #1 #3 #5 #7 #9 #11 #13 #15 #17 #19 0 0.05 0.1 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20 NEWS
  3. 3. 3 Local Language + Mobile: Advantage Newshunt 2000 2013 2018 Mobile internet usage Monthly active 400M 70M •China-like: 74% local language literacy •Local language, mobile first market •10% English literacy •PC led market Source: Industry Estimates
  4. 4. 4 Devices Non-standardized fonts and tools Tools/ Fonts : : A Publishers Fragmented, Digital unfriendly : Language Fonts A Display - Different for browsers, screens, language : : Local language: Complex technology problem Content Creators Viewer/ Browsers/ Apps Content Consumption Users
  5. 5. 5 Newshunt: Leading local language platform 25k+ articles daily 100+ newspapers 12+ languages ~95% consumption in local languages #1Indian news app on every store Product Demo: Click here
  6. 6. 6 Newshunt: Only Indian app in India’s top 10 Source: AC Nielsen Survey Oct 2013; http://www.nielsen.com/in/en/consumer-ranking/apps.html 2 1 3 4 5 9 6 7 8 10
  7. 7. 7 0 2 4 6 8 10 12 - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Monthlyactiveusers(unique)Millions PageviewsMillions Monthly active users (unique) Page views ~11M MAUs, ~2.3M DAUs ~1.7B PVs 50M installed base Newshunt: Explosive growth momentum
  8. 8. 8
  9. 9. 9 Newshunt: Dominant position in local language market 30% of India’s mobile internet base reached MAUs 10% of India’s monthly mobile internet users Gateway for India’s ‘Real’ internet user - local language, mobile first Own and shape user’s consumption
  10. 10. 10 108 184 YouTube Newshunt Highly engaged users; recognized globally Best mobile publishing product Newshunt most used app in news/ video/entertainm ent Time spent on apps in India (Mins / month) 3.2x Average sessions/month 2.5x Median Session Length Newshunt usage higher than global benchmarks* *Sample of all apps in news and entertainment using Flurry Source: Flurry News Video Source: AC Nielsen
  11. 11. 11 Seamless experience for publishers and users Publishers / Authors 16,000+ Users 450M Publishing Platform • New reach • Digitization – local language • Discovery • Seamless reading experience • Micropayments • Recommendations / Analytics
  12. 12. 12 Creating new revenue for local language publishers Grew online revenue 3X here – Prabhat Prakashan, Top 10 publisher “ ” Magazine selling 1,000 copies per day – Delhi Press, Top 10 publisher selling “singles” “ ” – Amish Tripathi, #1 bestselling English author Newshunt sells my English translation 5x in other languages “ ” – Rajesh Kumar, Tamil author Made more money here in 2 months than in 2 years “ ”

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