NCR Consumer Mobility and E-Commerce Zinnov study
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

NCR Consumer Mobility and E-Commerce Zinnov study

  • 665 views
Uploaded on

With the raging trends in mobile adoption space and incredible growth of e-commerce, we at Zinnov recently concluded a study on “Consumer Mobility and E-Commerce”. This study overall covers mobile......

With the raging trends in mobile adoption space and incredible growth of e-commerce, we at Zinnov recently concluded a study on “Consumer Mobility and E-Commerce”. This study overall covers mobile and ecommerce space in the NCR area. This first-of-its-kind consumer led study highlights major trends shaping the industry in the mobility space and clearly spells details like the kind of spending that is happening on devices, the various payment mechanisms, device change trends, purchasing patterns of apps and devices and their usage on different OS platforms. I am hereby sharing a few study snapshots for your reference:

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
665
On Slideshare
546
From Embeds
119
Number of Embeds
6

Actions

Shares
Downloads
11
Comments
0
Likes
1

Embeds 119

http://productnation.in 78
http://pn.ispirt.in 23
http://feedly.com 10
http://reader.aol.com 6
https://www.commafeed.com 1
http://www.inoreader.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Previous 9:12 AM Next Friday, January 24, 2014 Zinnov Consumer Mobility & E-commerce Survey Click to start
  • 2. Next Previous Consumer Mobility Ecommerce Contact Us
  • 3. Next Previous Consumer Mobility Ecommerce Devices Adoption Device Change Trend Place of Purchase Spending on Devices Payment Mechanisms Application Usage App Authenticity Concern Ad Clicking Behavior
  • 4. Previous Device Adoption Next Mobility device adoption 76% Smartphone users use Android Smartphone users also own a Tablet 83% Graduates & above: Matriculates: 16% Smartphone users also own a Laptop/Desktop 86% 47% Education positively influences the adoption of Laptops
  • 5. Previous Device Change Trend (1/2) Next Migration to Smartphone 26 months ago Urban: 27 months Sub-Urban: 23 months 31% new users An average respondent migrated to Smartphones Sub-Urban users 4 months late Addition of new users every year
  • 6. Previous Device Change Trend (2/2) Next Retention of Smartphones 39% users Retain Smartphones for at least 2 years Retention of smartphones for at least 2 years Urban users Urban : more prone to retain smartphones Sub- Urban : Retention increases Age < 40 years : with Age Age > 60 years : 42% 31% 39% 56%
  • 7. Place of Purchase (1/2) Previous Next Online Device Purchase 10% Smartphones are sold online Income >10 Lac : Income < 3 Lac : Windows phones fare best in sales through e-retailing 18% Affluent 6% users more likely to purchase phones online Devices : ~15% Devices : ~10% Devices : ~4%
  • 8. Previous Place of Purchase (2/2) Next Offline Device Purchase Multi-brand Organized Retail, a hit in Urban India 45% Multi Brand Organized Retail 52% Local Mobile Shop Urban Respondents Sub - Urban Respondents 25% Authorized Singlebrand Showroom 25% Multi Brand Organized Retail
  • 9. Previous Spending on Devices (1/2) Next Substantial spending on smartphones, even in suburbs 18,230 Average Smartphone Price Urban : Sub- Urban : 20,150 13,680 *All values in INR
  • 10. Previous Spending on Devices (2/2) Next Education and affluence positively influence spending Education Income Masters & above : Matriculation & below : > 10 Lac : < 3 Lac : 19,970 11,740 23,190 14,160 *All values in INR
  • 11. Previous Payment Mechanism Next Plastic money usage* high in Urban and Affluent Respondents Location Income Urban : Sub- Urban** : > 10 Lac : < 3 Lac : 41% 5% 44% 20% *For Buying Devices **89% sub-urban respondents prefer to pay by cheque/cash
  • 12. Application Usage (1/4) Previous Next Despite high usage, tendency to purchase apps low 87% 83% Respondents download Apps Do Not Purchase Any Apps 26 Apps* 6 Apps* INR 417* Average # of Apps Downloaded Average # of Apps Purchased Average Spending on Apps *Figures are for those who purchase Apps
  • 13. Previous Next Application Usage (2/4) Trends in App Downloads 27% More apps downloaded by Male users compared to females 28 Sub-Urban: 22 28 Female: 22 Male: 27% Urban: More apps downloaded by Urban users compared to Sub-Urban ~2x More apps downloaded by Young respondents compared with elders Age 16-20 yrs: 29 Age > 60 yrs: 13
  • 14. Previous Next Application Usage (3/4) Trends in Paid Apps Android users Purchase and spend highest on apps Amount spent on Apps No. of Paid Apps downloaded INR 417 7 INR 340 5 Affluence Positively Influences download and Spending on Apps Amount spent on Apps No. of Paid Apps downloaded INR 636 Income > INR 10 Lac 7 INR 89 Income < INR 3 Lac 3
  • 15. Previous Application Usage (4/4) Next App Use Cases 95% 83% Social Networking Gaming 86% Music/ Video High Usage Among Urban and Sub-urban Respondents Alike 88% Email 93% Internet Surfing
  • 16. App Authenticity Concern Previous Next ~46%* users not concerned About App Authenticity Indifference to Authenticity 60%* << Higher in Suburbs: 40%* Sub-urban 100%* 42%* 60+ years << Linked with Age: Urban 21-25 years Checks to Ensure Authenticity Consumer Reviews 68%** Developers Profile 27%** Consultation with friends and peers 24%** *Among respondents who download Apps * *Among respondents who download Apps and are concerned
  • 17. Previous Ad Clicking Behavior (1/2) Next 63% users Do not click on ads 7 ads* clicked on an average over the last one year Male: Female: 8 ads* 4 ads* 2x More Ads clicked by males compared with females *Among those who click on Ads
  • 18. Previous Ad Clicking Behavior (2/2) Next Incentivizing Ad Clicking Interested Not Interested 3/4th users uninterested in sharing demographic data in exchange of incentives Ads Most clicked Gaming E-commerce Health and Wellness 54%* 46%* 10%* respondents respondents respondents *Among those who click on Ads
  • 19. Next Previous Consumer Mobility Ecommerce Adoption of E-commerce E-commerce as Info Medium Purchasing Trends Payment Mechanisms Top E-com Websites Initiation to E-com Sites Deterrents to Ecom Adoption E-com on Mobility Devices
  • 20. Previous Adoption of E-Commerce (1/2) Next Massive e-commerce uptake Online shopping at least once a month OVERALL RESPONDENTS : 34% Similar adoption of e-commerce among Males and Females Female : 34% Male : 34% ~2x more urban respondents shopping online Urban : 41% Sub-Urban : 18%
  • 21. Previous Adoption of E-Commerce (2/2) Next Reluctance to E-com 25% Respondents do not intend to shop online 10% Less resistance among Income < INR 3 Lac: 32% Income >INR 10 Lac: 22% Affluent Respondents 3x Sub-Urban : 46% Urban : 15% ~2x Males : 28% More males reluctant Urban : 16% More reluctance among Sub-Urban Respondents to shop online
  • 22. Previous E-com as Info Medium Next E-com websites widely used as Medium of Information ~50% consumers Use E-com websites to research on Products before buying them Offline Tendency higher among urban respondents Urban Respondents : Sub-Urban Respondents : 64% 20%
  • 23. Previous Purchasing Trends (1/2) Next Substantial Percentage of Monthly Budgets spent on E-commerce Average share of e-commerce in expenditures: Affluent Respondents spend higher share of wallet online Education positively influences the spending on E-commerce Income < 3 Lac : Income > 10 Lac : Matriculates & less : Graduates & above : 19% 14% 19% 12% 19%
  • 24. Previous Next Purchasing trends (2/2) Products most shopped for Online 51% Books 38% 47% Travel Tickets/Packages Shoes 46% 47% Apparels Electronic Goods *All figures are for those who shopped online over the last one year
  • 25. Previous Next Payment Mechanisms Credit/Debit Card payment Users most comfortable using this payment model 48% respondents use Credit/Debit Cards for e-commerce transactions Urban respondents more comfortable using Credit/Debit cards Females : Males : Sub-Urban : Urban : 55% 44% 36% 50% Female users more inclined to using Credit/Debit cards *All figures are for those who shopped online over the last one year
  • 26. Previous Top E-com Sites Next Brand recall limited to few E-com websites 71% 17.3% 30% E-com Websites with Highest Recall 17.5% 29.6% 73% Unless specifically asked customers don’t consider IRCTC ticketing as e-commerce
  • 27. Previous Initiation to E-com Sites Next Peer Recommendations critical to site selection Initiation on an E-commerce site: 40% on Peer Suggestion 35% Through Product Web Search 13% Influenced by TV ads
  • 28. Previous Deterrents to E-commerce Next Key deterrents to E-com Preference to visit shops Concerns regarding product quality 36% 30% Immediate Product delivery Fear of wrong product delivery 29.7% 28.7% 31% respondents Believe that a local intermediary will help uptake of E-commerce
  • 29. Previous E-com On Mobile Devices Next Mobility Devices for E-Com 35% respondents use mobility devices for e-commerce Education and Affluence positively influence use of Mobility Devices for E-commerce Smartphones Tablets Matriculates : Graduates & above : Income < 3 Lac : Income > 10 Lac: 8% 37% 33% 43% 30% 40% 23% 41% * All values for Smartphone and Tablet users who responded
  • 30. Next Previous 69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout 5th Block, Koramangala Bangalore – 560095 Phone: +91-80-41127925/6 First Floor, Plot # 131, Sector - 44, Gurgaon – 122002 Phone: +91-124- 4420100 21, Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362-2773 Thank You 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432 Level 42, Suntec Tower Three 8 Temasek Boulevard Singapore 038988 Phone:+65 6829 2123 Meilifang Tower 4, Entrance 4, 10/F #1003, 11 Beiyuan Shuangying Road, Chaoyang District, Beijing China 100012 info@zinnov.vom @zinnov www.zinnov.com This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov