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Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
Analysis of Market Opportunities for Indian Software Products
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Analysis of Market Opportunities for Indian Software Products

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Analysis of Market Opportunities for Indian Software Products - Presentation by Jay Pullur, CEO, Pramati Technologies. Governing Council member - iSPIRT

Analysis of Market Opportunities for Indian Software Products - Presentation by Jay Pullur, CEO, Pramati Technologies. Governing Council member - iSPIRT

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  • 1. Analysis of Market Opportunities for Indian Software Products Jay Pullur (@Jpullur) Co-founder & Governing Council Member, iSPIRT Founder & CEO, Pramati Technologies Parts of this paper have been adapted from Sharad Sharma’s presentation on “Made-in-India Software Products: Challenges and Opportunities” at CII KM 22Feb2014 APRIL 2014
  • 2. Disclaimer All opinions expressed here in, are perspectives from a certain point of view that may or may not be generalized and be applicable across the board. It is not meant to be construed as a comment on a company or class of companies The Analysis is based on current understanding of markets, strength of the industry and more recent trends that are indicative of contemporary developments and the direction of future growth. Content of this presentation, any individual slide, might be quoted/used without modification and with attribution (link) for helping readers to understand context of information presented in them.
  • 3. Breakup of The Technology-driven Market IBM, Microsoft, Oracle, VMWare, Adobe, Salesforce Facebook, Twitter, Amazon, EBay, Google, Yaatra.com TCS, Accenture, Wipro, Infosys, CSC, BCG Examples here are only illustrative and carry no other associated meaning
  • 4. Internet Business Platforms Digital Media E-commerce Social Media Gaming & Animation Google, Yahoo, AOL, Vimeo Neilson, Pandora, Huffington Post, Hulu, Netflix Amazon, EBay, Travelocity, Priceline, Staples.com Facebook, Twitter, Yelp, TripAdvisor, LinkedIn Zynga, Rhythm & Hues Studios, Broad picture of “Internet” Businesses
  • 5. Industry > Services** Products Internet Customers Business-user Business-user, mostly End Consumer People availability & Expertise areas Predominantly technology, less market facing skills Good on technology, weak on sales and marketing Technology skills matter less than Operations and marketing Scalability Slower and linear Non-linear possible; Valuations grow faster Non-linear possible; Valuations could sky rocket Innovation beneficiary Value captured by the Customer (“Process innovation”) Value captured by the Company (“Product innovation”) Value captured by the Company (“Market innovation”) Phase of Growth Mature; Scale game Nascent Emerging fast Outlook Challenged Open*** Open*** * Limited to areas that bring out contrasting view ** From an India Angle *** Promising. Discussed further Comparative Look*
  • 6. Market Opportunity India Global Platforms & Tools Development, Runtime systems, Networking, Cloud Products Poor1 Good Horizontal Apps Workflow, Marketing, Analytics, other Domain-independent Products Poor2 Good Vertical Apps Banking, Insurance, Healthcare, All Domain-specific products Good Good Consumer Apps Connectivity, Productivity, Storage, Mobile apps Good Poor3 BUSINESS-USERFOCUS 1 Market lag in adoption; Lean towards global brands 2 Use case similarity; Lean towards global brands 3 Difficult to gauge user taste and meet experience needs Note: Adaptation from presentation by Sharad Sharma at CII KM 22Feb2014 Segmentation on Product Category
  • 7. Global 2000 Small-Medium Enterprise Midmarket Mid-large Enterprise Segmentation on Customer Spread Large enterprises - Relationship selling - Hi-touch service 50k Midmarket Businesses - Consultative selling - Channels - Service & Support Revenue Millions of Business Users - Brand-driven selling - Self-service Models
  • 8. Penetration of SaaS and Cloud Penetration of Indian Services Industry Global 2000 Small-Medium Enterprise Midmarket Mid-large Enterprise Two Important Dynamics Let us evaluate market opportunity from two important realities that confront us in India
  • 9. Global 2000 Small-Medium Enterprise Midmarket Mid-large Enterprise Penetration of SaaS and Cloud Slower penetration - Integration issues - Data security, data ownership and operating issues Faster penetration - Capex reduction - Lesser integration challenges - Need Agility & competitive advantage SaaS goes mainstream - Lower spend - Lesser IT - Faster time to value
  • 10. Global 2000 Small-Medium Enterprise Midmarket Mid-large Enterprise Penetration of Indian Services Industry High penetration - Need for reducing IT costs - Higher levels of spending - Prestigious accounts (acq. During Y2K boom) Growing penetration - Sweet spot for most companies - Freeing IT Budgets for new works - Constant up gradation of applications Low penetration - Smaller sized, low- margin projects - Higher cost of sales - Hi-touch service
  • 11. Market Traditional model SaaS India Global Platforms & Tools Horizontal Apps Vertical Apps Consumer Apps Global 5000 Midmarket Mid-large Enterprise Small-Medium Enterprise Suitability of Models for Indian Products LEGEND:
  • 12. The 3-way Relationship Opportunity 3-way relationship could be beneficial in traditional model of software product delivery (non-SaaS) Product Opportunities CIO Product Company Service Company Service Opportunities

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