Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ
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Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ

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Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ

Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ

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Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ Presentation Transcript

  • Secrets to Inbound MarketingRajat Garg (CEO)
  • Think DifferentRaiseAwareness• Press Release• Search EngineOptimizationEngage• Email• Social Mediamarketing usingFacebook, TwitterConvert• Landing PageOptimization• FreemiumBusiness model
  • Press Release is not one time activity1) Build relationship with journalists2) Keep in touch -1) Product Launch2) Their Birthday3) Product Updates4) Invite them to dinner on a team event
  • Make others do your SEO1) Widgets2) White-label content partnerships3) Personality quizzes
  • Engage with Relevant Email marketing1) Segment based on user demographics, open rates etc andsend less email to people who don’t open your emails2) User interaction triggered email – “Add as Friend”, “Follow”etc3) Everyone does registration emails but start doing activationemails i.e. when user actually uses your product, send apersonalized email4) Follow up after a transaction - “pls review theproduct”, “send us your pictures of Nainital trip”.
  • Engage through Social Media1) Social media may not drive sale but it’s ideal for brandingand increase brand recall value2) Make a personal connect – share team pictures, customertestimonials etc3) Send product updates4) Capture user’s email and other relevant information.
  • Funnel & Landing Page Optimization1) Identify customer path2) Distractions? Removethem3) Play with messaging/call to action /buttonsize etc
  • InbuiltVirality & Freemium model1) Is your incremental cost per new customer low?2) If so,- Can use of your product by one user bring other along?
  • Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052Coupon Code: dv10off