• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
 

How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

on

  • 702 views

How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

Statistics

Views

Total Views
702
Views on SlideShare
687
Embed Views
15

Actions

Likes
0
Downloads
10
Comments
0

3 Embeds 15

https://twitter.com 11
http://localhost 2
http://eventifier.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The logo and brand name iterations for a B2C brand (OBFHome)The Helvetica Neue choice, the colors choiceThe tagline with a mix of intrigue and the obvious
  • Transitional design philosophy (saying NO to products is easier)The use-case based study table designPackaging in-depth study and quality
  • The menu design optionsThe silhouette addition to every product to get a sense of sizeMVP excluding My Account, Comparison, Sorting Order, Pagination etc.
  • The customer service call flow design to minimize waiting timeThe shipping email in the 5th day for reducing waiting angstThe customer service delivery experience trial
  • The styling / merchandising style – no. of props, colors used etc.The photography style decision (reflections vs. shadows etc.)Product being the hero
  • The Google trials and the no-show!The FB experiments on banners, colors, messaging, engagement propertiesNot doing much offline (too much effort, too little return)

How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune Presentation Transcript

  • How to wow your customers with great design Rajiv Srivatsa (Urban Ladder) #PNCamp Dec 05 2013
  • 10 attributes of great design… Dieter Rams Industrial Designer Braun Content courtesy http://startupsthisishowdesignworks.com/
  • 1. Brand attributes brand name logo colors fonts vision 99designs PPT template LaunchRock business card Printo communication tagline Thesaurus.com PPT
  • • Warm • Honest, Transparent • Long-lasting • Target Audience • Straight lines • Masculine
  • 2. Physical product prototype range planning usecase pricing name design philosophy finish quality Google Images 3d Studio Max storyline Pinterest A/B tests SurveyMonkey Paper Drawings packaging Facebook Polls Auto CAD
  • • • • • • • Design Philosophy Material Size Usage Storage Fixture
  • 3. Digital product interaction design user story user eye-tracking studies performance mood-board visual design information architecture PPT / Visio Axure iMockUps Hi-fidelity prototype 99designs storyline content design Balsamiq Google Search
  • • • • • • Beautiful Functional Empathetic Minimal Honest
  • 4. Service process user touch-points multi-channel call flow experience design ticket response communication PPT / Visio Video Editor Freshdesk Exotel WebEngage
  • 5. Merchandising storyline photography props Mac + DSLR styling creative angles models touch-up shadows lights image processing exposure Pinterest rendering Home Magazines Photoshop
  • • • • • • Positioning Product Hero Color usage Props Aesthetic
  • 6. Marketing positioning brand colors offline aspirational PR fonts messaging analytics social media newsletter Photoshop Pinterest collateral A/B tests Adwords FB Marketing
  • • • • • Aspirational Innovative Excitement Trust
  • And… It is difficult to get good designers. And expensive too…
  • …and… Don’t change design for the sake of changing it ever!
  • …and… Smile at the end of the day 
  • Credits Thanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!