How to wow your
customers with great
design
Rajiv Srivatsa (Urban Ladder)
#PNCamp
Dec 05 2013
10 attributes of great design…
Dieter Rams
Industrial Designer
Braun

Content courtesy http://startupsthisishowdesignworks...
1. Brand attributes

brand name
logo

colors

fonts
vision

99designs

PPT template

LaunchRock

business card

Printo

co...
• Warm
• Honest, Transparent
• Long-lasting

• Target Audience
• Straight lines
• Masculine
2. Physical product

prototype

range planning
usecase

pricing

name

design philosophy

finish quality

Google Images
3d...
•
•
•
•
•
•

Design Philosophy
Material
Size
Usage
Storage
Fixture
3. Digital product

interaction design
user story

user eye-tracking studies

performance

mood-board

visual design

info...
•
•
•
•
•

Beautiful
Functional
Empathetic
Minimal
Honest
4. Service process

user touch-points
multi-channel

call flow

experience design
ticket response

communication
PPT / Vis...
5. Merchandising

storyline
photography

props

Mac + DSLR

styling
creative angles
models

touch-up
shadows

lights

imag...
•
•
•
•
•

Positioning
Product Hero
Color usage
Props
Aesthetic
6. Marketing

positioning
brand

colors

offline

aspirational

PR

fonts

messaging

analytics

social media

newsletter
...
•
•
•
•

Aspirational
Innovative
Excitement
Trust
And…

It is difficult to get good designers. And expensive too…
…and…

Don’t change design for the sake of changing it ever!
…and…

Smile at the end of the day 
Credits
Thanks to www.dilbert.com and Scott Adams for the
awesomeness that is Dilbert!
How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
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How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

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How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

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  • The logo and brand name iterations for a B2C brand (OBFHome)The Helvetica Neue choice, the colors choiceThe tagline with a mix of intrigue and the obvious
  • Transitional design philosophy (saying NO to products is easier)The use-case based study table designPackaging in-depth study and quality
  • The menu design optionsThe silhouette addition to every product to get a sense of sizeMVP excluding My Account, Comparison, Sorting Order, Pagination etc.
  • The customer service call flow design to minimize waiting timeThe shipping email in the 5th day for reducing waiting angstThe customer service delivery experience trial
  • The styling / merchandising style – no. of props, colors used etc.The photography style decision (reflections vs. shadows etc.)Product being the hero
  • The Google trials and the no-show!The FB experiments on banners, colors, messaging, engagement propertiesNot doing much offline (too much effort, too little return)
  • How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune

    1. 1. How to wow your customers with great design Rajiv Srivatsa (Urban Ladder) #PNCamp Dec 05 2013
    2. 2. 10 attributes of great design… Dieter Rams Industrial Designer Braun Content courtesy http://startupsthisishowdesignworks.com/
    3. 3. 1. Brand attributes brand name logo colors fonts vision 99designs PPT template LaunchRock business card Printo communication tagline Thesaurus.com PPT
    4. 4. • Warm • Honest, Transparent • Long-lasting • Target Audience • Straight lines • Masculine
    5. 5. 2. Physical product prototype range planning usecase pricing name design philosophy finish quality Google Images 3d Studio Max storyline Pinterest A/B tests SurveyMonkey Paper Drawings packaging Facebook Polls Auto CAD
    6. 6. • • • • • • Design Philosophy Material Size Usage Storage Fixture
    7. 7. 3. Digital product interaction design user story user eye-tracking studies performance mood-board visual design information architecture PPT / Visio Axure iMockUps Hi-fidelity prototype 99designs storyline content design Balsamiq Google Search
    8. 8. • • • • • Beautiful Functional Empathetic Minimal Honest
    9. 9. 4. Service process user touch-points multi-channel call flow experience design ticket response communication PPT / Visio Video Editor Freshdesk Exotel WebEngage
    10. 10. 5. Merchandising storyline photography props Mac + DSLR styling creative angles models touch-up shadows lights image processing exposure Pinterest rendering Home Magazines Photoshop
    11. 11. • • • • • Positioning Product Hero Color usage Props Aesthetic
    12. 12. 6. Marketing positioning brand colors offline aspirational PR fonts messaging analytics social media newsletter Photoshop Pinterest collateral A/B tests Adwords FB Marketing
    13. 13. • • • • Aspirational Innovative Excitement Trust
    14. 14. And… It is difficult to get good designers. And expensive too…
    15. 15. …and… Don’t change design for the sake of changing it ever!
    16. 16. …and… Smile at the end of the day 
    17. 17. Credits Thanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!
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