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Dfu presentation design_matters

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  • 1. Design Matters How to achieve a stellar user experience DesignForUse Nishant Jain Design Thinking @ Net Solutuions | 1/32 DesignForUse
  • 2. What is Good Design? Design Thinking @ Net Solutuions | 2/32 DesignForUse
  • 3. Useful Usable Engaging The optimal balance of Usefulness Ease-of-use Emotional Appeal Design Thinking @ Net Solutuions | 3/32 DesignForUse
  • 4. What’s Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 4/32 DesignForUse
  • 5. Business: What can I bear? What’s Viable? • • • How much can we sell it for? How much can it cost? Is there an acceptable RoI? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 5/32 DesignForUse
  • 6. What’s Viable? Technology: What can I do? • • • With my technology? With regulatory constraints? With business constraints? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 6/32 DesignForUse
  • 7. What’s Viable? What’s Possible? Design: What should I do? What’s Desirable? • • • Who are my users? What are their needs? What is their mental model? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 7/32 DesignForUse
  • 8. 1 Design is a Process It is not just an input to the development process, it is a process in itself. Design Thinking @ Net Solutuions | 8/32 DesignForUse
  • 9. DesignForUse User Centered Design Design Thinking @ Net Solutuions | 9/32
  • 10. The Problem Design Thinking @ Net Solutuions | 10/32 DesignForUse
  • 11. Who? Design Thinking @ Net Solutuions | 11/32 DesignForUse
  • 12. Why? Design Thinking @ Net Solutuions | 12/32 DesignForUse
  • 13. Hypothesis (Prototype) Design Thinking @ Net Solutuions | 13/32 DesignForUse
  • 14. Validate Hypothesis Design Thinking @ Net Solutuions | 14/32 DesignForUse
  • 15. Solution DesignForUse Design Thinking @ Net Solutuions | 15/32
  • 16. 2 Make Design Central to Execution Get design team involved from day 1. Design Thinking @ Net Solutuions | 16/32 DesignForUse
  • 17. airbnb Design Thinking @ Net Solutuions | 17/32 DesignForUse
  • 18. Square Design Thinking @ Net Solutuions | 18/32 DesignForUse
  • 19. Path Design Thinking @ Net Solutuions | 19/32 DesignForUse
  • 20. 3 A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness. Design Thinking @ Net Solutuions | 20/32 DesignForUse
  • 21. First MP3 Player Diamond Rio (1998) Design Thinking @ Net Solutuions | 21/32 DesignForUse
  • 22. Most Successful iPod (2001) Design Thinking @ Net Solutuions | 22/32 DesignForUse
  • 23. The Experience Design Thinking @ Net Solutuions | 23/32 DesignForUse
  • 24. Extending the Experience Design Thinking @ Net Solutuions | 24/32 DesignForUse
  • 25. 4 Good Design is Iterative You can never get it right the first time, and seldom on the second try. Design Thinking @ Net Solutuions | 25/32 DesignForUse
  • 26. “ Several quick design iterations are better than fewer longer ones. ” Design Thinking @ Net Solutuions | 26/32 DesignForUse
  • 27. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php Design Thinking @ Net Solutuions | 27/32 DesignForUse
  • 28. 5 Measure RoI from Design Test early and often. Design Thinking @ Net Solutuions | 28/32 DesignForUse
  • 29. Guerilla Usability Testing Web Analytics Some Measuring Techniques A/B Testing Surveys Design Thinking @ Net Solutuions | 29/32 DesignForUse
  • 30. 1 Design is a process 2 Make design central to execution 3 A shift from product to experience 4 Good design is iterative 5 Measure RoI from design Design Thinking @ Net Solutuions | 30/32 DesignForUse
  • 31. Thanks! Questions or Comments? Nishant Jain njain@designforuse.net Design Thinking @ Net Solutuions | 31/32 DesignForUse