25 ways to Distinguish Yourself - Presentation by Raj Setty
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25 ways to Distinguish Yourself - Presentation by Raj Setty

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25 ways to Distinguish Yourself - Presentation by Raj Setty

25 ways to Distinguish Yourself - Presentation by Raj Setty

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25 ways to Distinguish Yourself - Presentation by Raj Setty 25 ways to Distinguish Yourself - Presentation by Raj Setty Presentation Transcript

  • Being  Different! Presented  by:   Rajesh  Se1y President,  Foresight  Plus,  LLCSaturday, November 10, 12
  • BEING Different! 2Saturday, November 10, 12
  • 2005 Manifesto: 25 Ways to Distinguish Yourself Ranked #5 at ChangeThis.com 75,000+ Downloads and Growing!Saturday, November 10, 12 View slide
  • 4Saturday, November 10, 12 View slide
  • Beep Beep. No Deal. Beep Beep. 4Saturday, November 10, 12
  • Being part of commodity crowd generally erodes your value.Saturday, November 10, 12
  • Being part of commodity crowd generally erodes your value. YOUSaturday, November 10, 12
  • Being part of commodity crowd generally erodes your value.Saturday, November 10, 12
  • Being part of commodity crowd generally erodes your value. YOUSaturday, November 10, 12
  • Distinguishing yourself may give you a premium.Saturday, November 10, 12
  • Distinguishing yourself may give you a premium. YOUSaturday, November 10, 12
  • Saturday, November 10, 12
  • Hundreds of Brands.Hundreds of Stories.Saturday, November 10, 12
  • Saturday, November 10, 12
  • Need cars for a short duration? Rent.Saturday, November 10, 12
  • Need cars for a short duration? Rent.Saturday, November 10, 12
  • Saturday, November 10, 12
  • Cars where and when you need them?Saturday, November 10, 12
  • Saturday, November 10, 12
  • Why rent from a company?Saturday, November 10, 12
  • Saturday, November 10, 12
  • You want a driver too?Saturday, November 10, 12
  • Saturday, November 10, 12
  • Why not tap into the community?Saturday, November 10, 12
  • The Common Factor? 13Saturday, November 10, 12
  • The Common Factor? Start with a different worldview 13Saturday, November 10, 12
  • Has anything (really) changed?14Saturday, November 10, 12
  • Has anything (really) changed? Barrier to Entry Average Cost Barrier to Attention Yesterday14Saturday, November 10, 12
  • 14Saturday, November 10, 12 Barrier to Entry Barrier to Attention Average Cost Yesterday Barrier to Entry Barrier to Attention Average Cost Today Has anything (really) changed?
  • 14Saturday, November 10, 12 Barrier to Entry Barrier to Attention Average Cost Yesterday Barrier to Entry Barrier to Attention Average Cost Today Has anything (really) changed?
  • 1. (Really) Decide to be different 15Saturday, November 10, 12
  • The Stress and the Straddle 16Saturday, November 10, 12
  • The Stress and the Straddle 16Saturday, November 10, 12
  • The Stress and the Straddle 16Saturday, November 10, 12
  • 17Saturday, November 10, 12
  • Saturday, November 10, 12
  • Don’t be foolish! If it could be done, It’s plain crazy... someone else would have done it. Hmm... really? It just doesn’t look right. I know there is something wrong here. I just can’t pinpoint it.Saturday, November 10, 12
  • Don’t be foolish! If it could be done, It’s plain crazy... someone else would have done it. Hmm... really? It just doesn’t look right. I know there is something wrong here. I just can’t pinpoint it. Oversupply of doubt.Saturday, November 10, 12
  • 2. Don’t forget to create meaningSaturday, November 10, 12
  • LOWEST PRICE GUARANTEESaturday, November 10, 12
  • Saturday, November 10, 12
  • You may like to add features. But..Saturday, November 10, 12
  • Photo courtesy: Batang_Igat on FlickrSaturday, November 10, 12
  • Photo courtesy: Rudy Malmquist on FlickrSaturday, November 10, 12
  • Saturday, November 10, 12
  • Sep 2011: 5M members and growingSaturday, November 10, 12
  • Saturday, November 10, 12
  • Saturday, November 10, 12
  • Saturday, November 10, 12
  • Nokia: Selling 250M phones in record time?Saturday, November 10, 12
  • Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per CallSaturday, November 10, 12
  • Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm • RadioSaturday, November 10, 12
  • Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm • Radio ‣ Priced Right (Rs.2000)Saturday, November 10, 12
  • Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm Keyword: Empathy • Radio ‣ Priced Right (Rs.2000)Saturday, November 10, 12
  • 3. Tell a good storySaturday, November 10, 12
  • Some help from George Clooney 29Saturday, November 10, 12
  • Or, some help from Zhang Ziyi 30Saturday, November 10, 12
  • Or, from Leonardo DiCaprio 31Saturday, November 10, 12
  • Or, from Leonardo DiCaprio Please Note the Fallback Story!!! 31Saturday, November 10, 12
  • Question for you: Have you ever worn a real watch? 32Saturday, November 10, 12
  • 33Saturday, November 10, 12
  • You never actually own a Patek Phillippe. You merely look after it for the next generation. 33Saturday, November 10, 12
  • Courtesy: Changing Hands BookstoreSaturday, November 10, 12
  • Stephen King Collection Courtesy: Changing Hands BookstoreSaturday, November 10, 12
  • Accomplishments ALWAYS tell a great storySaturday, November 10, 12
  • Saturday, November 10, 12
  • CHANGI.World’s most awarded airportSaturday, November 10, 12
  • 4. Live up to the storySaturday, November 10, 12
  • Saturday, November 10, 12
  • Selling shoes online?Saturday, November 10, 12
  • Selling shoes online?Saturday, November 10, 12
  • PerceptionSaturday, November 10, 12
  • Perception StorySaturday, November 10, 12
  • Perception Story PeopleSaturday, November 10, 12
  • Perception Story People StructureSaturday, November 10, 12
  • Perception Story People Structure Vision and ValuesSaturday, November 10, 12
  • Perception Story People Structure Vision and Values LeadershipSaturday, November 10, 12
  • Saturday, November 10, 12
  • The Big Question: Does the difference move the needle?Saturday, November 10, 12
  • The Litmus Test Your Elevator PitchSaturday, November 10, 12
  • The Litmus Test Your Elevator Pitch Sorry, what were you saying?Saturday, November 10, 12
  • The Litmus Test Your Elevator Pitch Interesting... Sorry, what were you saying?Saturday, November 10, 12
  • The Litmus Test Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying?Saturday, November 10, 12
  • The Litmus Test Now, how do you do that? Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying?Saturday, November 10, 12
  • The Litmus Test Cool. Is nobody else doing that already? Now, how do you do that? Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying?Saturday, November 10, 12
  • The Litmus Test Cool. Is nobody else doing that already? Now, how do you do that? Effectiveness Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying?Saturday, November 10, 12
  • The Evergreen InsightSaturday, November 10, 12
  • The Evergreen Insight “When deciding among opportunities, choose the most difficult path” Buddhist QuoteSaturday, November 10, 12
  • Thank  you www.rajeshse0y.com/blogSaturday, November 10, 12