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User Experience Design for PLMs
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User Experience Design for PLMs

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The demand for visually impressive, simple, intuitive software is at an all-time high. What modern design techniques are companies using, and how does it fit with the product management process?

The demand for visually impressive, simple, intuitive software is at an all-time high. What modern design techniques are companies using, and how does it fit with the product management process?

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  • 1. JULY 28THTED ROGERS SCHOOL OF MANAGEMENT,RYERSON UNIVERSITYProductCamp2012www.productcamptoronto.wordpress.com
  • 2. UCD/UX Design:Getting Great User Experiences Delivered**with inclusion and happy CEO’sBarb SpantonJuly 2012
  • 3. How do You Differentiate Your Product Experience…
  • 4. CHALLENGESConfidential 4/21/2013 4
  • 5. “Cool” Features
  • 6. The Executive Designer
  • 7. Important Additional Features
  • 8. Confidential 4/21/2013 8where themagic happensProduct Success
  • 9. Principles of Success: UX Design• Common Goals• User Needs, Design Insights• Team Relationships• Iterate, Iterate, Iterate• Polish, Aesthetics MatterConfidential 4/21/2013 9
  • 10. COMMON GOALSConfidential 4/21/2013 10
  • 11. What Should Common UX Design Goals Be?Confidential 4/21/2013 11
  • 12. Business ReasonConfidential 4/21/2013 12
  • 13. Defining Business FocusConfidential 4/21/2013 13Business Requirements
  • 14. 14The UX Value Proposition
  • 15. USER NEEDS, DESIGNINSIGHTSConfidential 4/21/2013 15
  • 16. Insights from Genius?Confidential 4/21/2013 16
  • 17. Real Insight from Empathy and Data17
  • 18. What is Their Context?Confidential 4/21/2013 18
  • 19. Context: Personas & Usage Scenarios19• What’s the realneed/opportunity?• How do/might theyactually behave?• What motivatesthem?• What’s theirenvironment?
  • 20. Confidential 4/21/2013 20Bring it to Life
  • 21. Understanding UX ValueConfidential 4/21/2013 21User Requirements
  • 22. TEAM RELATIONSHIPSConfidential 4/21/2013 22
  • 23. Break Down Functional WallsConfidential 4/21/2013 23
  • 24. Make FriendsConfidential 4/21/2013 24
  • 25. ITERATEConfidential 4/21/2013 25
  • 26. Sketching & Iterating…Confidential 4/21/2013 26
  • 27. Before You Get To…Confidential 4/21/2013 27
  • 28. Representative Users , Actual Usage28
  • 29. POLISH, AESTHETICSConfidential 4/21/2013 29
  • 30. It has to look goodConfidential 4/21/2013 30
  • 31. Keep in Mind Execution Is Not Easy31
  • 32. Catalysts to Start Towards Better UX Design• Internal− Identify a Pilot Project with UX Design Emphasis− Create Personas and Use Them in Design Discussions− Sketch First, Then Build− Write Down Your Business Objectives then Write Down YourThree Associated Key UX Design Goals− Designate an Owner of UX Design− Do a Storyboard (Even a Play)• External− Hire or Rent Experts for the Above− Get An Assessment: UX Design , Organization Stage, UsersPerspectives, Concept UX DesignConfidential 4/21/2013 32
  • 33. Contact InformationBarb SpantonUX Designerbspanton@macadamian.comwww.macadamian.com33