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PCT2010 - Why Driven Doadmap
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PCT2010 - Why Driven Doadmap

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Product Managers frequently struggle to develop, communicate, and stay on strategy as expressed in a product roadmap. Demands from sales and changing tides in executive opinions can side track the …

Product Managers frequently struggle to develop, communicate, and stay on strategy as expressed in a product roadmap. Demands from sales and changing tides in executive opinions can side track the best laid plans. The key to staying on track is to avoid feature wars and start with "why"; why your product, why this release, why this strategy, and why this roadmap. This talk will present that argument, drawing on the best-selling leadership book "Start with Why", and will include practical tools to translate the idea into a product development setting.

Published in: Technology, Business

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  • 1. The Why-Driven Roadmap
    Setting direction and staying on track
    Alan Armstrong
    Managing Director
    Eigenworks, Inc.
    aa@eigenworks.com
    May 30, 2010
  • 2. What is this session really about?
  • 3. What is this session really about?
  • 4. Additional Resources
    Articles: www.onproductmanagement.net
    Win/Loss Services (www.eigenworks.com)
    Podcasts:
    Resilient Relationship
    http://bit.ly/rrelationship
    Michael Papanek
    Disruptive business models
    http://bit.ly/sweetlew
  • 5. Great Product Managers start with WHY
    http://bit.ly/sww-intros
  • 6. Starting with WHY
    “WHY” is Market Centric
    Give us a narrative
    Values and social impact
    Users and what’s at stake
    Nothing about
    Your company
    Your product
  • 7. Starting with WHY
    Apple iPhone:
    Everyone needs a phone
    Smart phones suck
    Other examples:
    Social values under threat
    Huge social opportunity
    Competitive weaknesses
    Unserved needs
  • 8. What is the WHY of …
    Your company?
    Your product?
    Your current job?
    Your career?
  • 9. HOW we compete
    weak
    pass
    strong
  • 10. HOW we compete
    weak
    category
    strength
    pass
    strong
  • 11. HOW we compete
    product
    strength
    weak
    pass
    strong
  • 12. HOW we plan releases
    Release Goals:
    • Widen differentiation
    • 13. Close competitive gap
    • 14. Cover business basics
  • HOW we address the market
  • 15. HOW we manage our portfolio
  • 16. HOW we manage our portfolio
  • 17. What are we releasing?
  • 18. The why-driven roadmap
  • 19. Roadmapping is a process,
    Roadmap is the output
  • 20. Roadmaps signal intent
    Contracts legally bind
  • 21. Expect your competitors to see
    whatever give to sales or analysts
  • 22. Great Product Managers start with WHY
    http://bit.ly/sww-intros
  • 23. What is the WHY of …
    Your company?
    Your product?
    Your current job?
    Your career?
  • 24. The Why-Driven Roadmap
    Setting direction and staying on track
    Alan Armstrong
    Managing Director
    Eigenworks, Inc.
    aa@eigenworks.com
    May 30, 2010

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