PCT2010 - 5 min - Credibility and Authority for Product Management

Credibility and authority in Product Management Alan Armstrong [email_address]

1. Know thyself: Are you Batman or Superman?

2. Know thy (department’s) time Effective executives do not start with their tasks. They start with their time. And they do not start out with planning. They start by finding out where their time actually goes. Peter Drucker, The Effective Executive

2. Know thy (department’s) time
Measure & record time spent
Manage time, eliminate unproductive tasks
Consolidate discretionary time

3. Do the opposite!

4: Be the coach, not the player

5: Study the buying process

Found in Salesforce
Dear Rep: We’ve talked through your proposal and decided to try to buy all the licenses this year to avoid budget cuts next year. To do this however we’ll need a minimum 50% discount. Feel free to go higher, but we can’t entertain anything lower. It may even help you make a boat payment, or get iPods for all the kids for Christmas.
5: Study the buying process Uncovered in Win/Loss Interview Without the discount, we would have eaten the apple one bite at a time. This is something we had to do; some things you simply can’t avoid.

5: Study the buying process Win/Loss Analysis is the most important source of market and competitive intelligence … … but it is done by less than 15% of Product Managers.

Credibility and authority in Product Management Alan Armstrong [email_address]

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PCT2010 - 5 min - Credibility and Authority for Product Management

by ProductCamp Toronto on Jun 01, 2010

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