PCT 2010 - Pitch you company to investors


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Practical advice on how to best pitch your product/company to investors for the purpose of seeking investment.

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PCT 2010 - Pitch you company to investors

  1. 1. Pitching To Investors<br />Craig hayashi<br />Board director – Maple leaf angels<br />Managing partner – click capital<br />
  2. 2. About Me<br />www<br />www.linkedin.com/in/craighayashi<br />
  3. 3. Who is:<br />Actively looking for funding<br />Thinking about doing a start-up<br />Work at a start-up<br />Work at a corporation<br />About You<br />
  4. 4. The Funding Ecosystem<br />
  5. 5. The Funding Ecosystem<br />Friends/Family/Founders<br />Angels<br />Government <br />Venture capital<br />Banks<br />IPO<br />
  6. 6. Angels vs VCs<br />
  7. 7. 40 members (accredited investors)<br />10 events<br />3 company presentations per event<br />$200k to $300k per deal<br />Not a fund<br />Full time paid executive director<br />Organized angel groups = Good for entrepreneurs & Good for angels<br />Maple Leaf Angels<br />
  8. 8. www<br />Maple Leaf Angels<br />Founded: 2007<br />$6m in financings<br />
  9. 9. Technology, cleantech, medical device<br />Past the business plan stage<br />Applications: ~350<br />Selection committee: ~180<br />Presentations: ~90<br />Funded: 16<br />Maple Leaf Angels<br />
  10. 10. Angel Groups in Ontario<br />
  11. 11. The Funding Process (Angel Group)<br />
  12. 12. Product & pain point<br />“We have developed a revolutionary sinowave laser that enables industrial processes on ferrous materials in low vacuum environments.”<br />What Angels Look For<br />
  13. 13. Product & pain point<br />“The Google search UI does not take advantage of today’s rich web 2.0 technologies. We are launching an ad-supported search service targeted exclusively for the Luxembourg market that uses the latest UI technologies to provide a better search experience.”<br />What Angels Look For<br />
  14. 14. Market size<br />“We make mp3 player cases. Our market size is everybody in the world that owns an mp3 player.”<br />What Angels Look For<br />
  15. 15. Revenue model<br />OEM<br />Licensing<br />Direct sales<br />Channel<br />What Angels Look For<br />
  16. 16. Competition <br />“Our product is revolutionary. There is nobody else on the market making a similar product. We have no competition.”<br />What Angels Look For<br />
  17. 17. Barriers to entry<br />Patents<br />Trade secrets<br />Employment contracts<br />Supplier agreements<br />Licensing arrangements<br />Partnerships<br />What Angels Look For<br />
  18. 18. Management, board, advisors<br />“We have over 50 years combined experience in our industry. Our management team has worked together on 3 previous start-ups. Our 3 start-ups have all successfully exited within 5 years of founding and have generated returns to our investors of 10x to 15x.”<br />What Angels Look For<br />
  19. 19. Financials<br />
  20. 20. Financals<br />1% of our target market = $5m in revenue<br />What Angels Look For<br />
  21. 21. Financals<br />We are targeting 1 store in each of the 15 largest cities in North America<br />Our revenue targets are X for 3 categories of market site<br />We have adjusted for seasonality as follows<br />We have benchmarked against similar retail stores<br />What Angels Look For<br />
  22. 22. Deal terms<br />Valuation<br />51% does not mean control<br />Equity vs. convertible debt<br />What Angels Look For<br />
  23. 23. Exit<br />M&A<br />IPO<br />What Angels Look For<br />
  24. 24. Investor management<br />Investor management<br />Investor management<br />Investor management<br />Investor management<br />Investor management<br />Investor management<br />Investor management<br />Investor management<br />After you get funded<br />
  25. 25. Start early<br />Build relationships<br />Be memorable for the right reasons<br />Top 3 Tips<br />
  26. 26. www.mapleleafangels.com/for-entrepreneurs/boot-camp<br />www.mapleleafangels.com<br />www.angelinvestor.ca<br />www.marsdd.com<br />www.iscm.ca<br />www.riccentre.com<br />Questions?<br />