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PCT 2010 - 5 min- Product Management Axioms
 

PCT 2010 - 5 min- Product Management Axioms

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Saeed Khan explains 4 fundamental rules that all Product Managers should follow to improve their odds of success in their role.

Saeed Khan explains 4 fundamental rules that all Product Managers should follow to improve their odds of success in their role.

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    PCT 2010 - 5 min- Product Management Axioms PCT 2010 - 5 min- Product Management Axioms Presentation Transcript

    • Product Management Axioms
      Rules to Follow for Product Management Success
      Saeed Khan
      Twitter: @saeedwkhan, @onpm
      http://www.onproductmanagement.net
    • Every Activity is part of a Sale
      Axiom # 1
    • Product Management is cross-functional
      It is a matrixed role
      Product Managers must influence those around them to achieve desired results
      What do people say?
    • How can you INFLUENCE others to help you achieve your goals?
    • Gain people’s trust
    • Understand their needs and objectives
    • Know why they will block you
    • Know their influencers and allies
    • Know what is competing for their time
    • Convince them you can help them
    • Gain people’s trust
      Understand their needs and objectives
      Know why they will block you
      Know their influencers and allies
      Know what is competing for their time
      Convince them you can help them
      Sounds like a sales process to me
    • Nail it, then Scale it
      Axiom # 2
    • Provide value to one group or segment of customers, achieve your goals (revenue, profit, etc.) THEN expand, expand, expand
    • Two short case studies
      1. Webvan
      2. Craigslist
    • Webvan – How not to run a business
    • Webvan – started in SF Bay Area
    • Webvan – started in SF Bay Area
      First location was not profitable
    • Webvan – expanded to many cities
    • Webvan – expanded to many cities
      New locations were also unprofitable
    • Webvan – How not to run a business
      Founded in 1999
      Within 18 months spent $1,000,000,000 ($1 Billion) on warehouses, trucks etc.
      Rapidly expanded into multiple US cities
      Raised almost $500,000,000 by going public and bought out one of its largest rivals, HomeGrocer.
      By 2001, declared bankruptcy, firing 2,000 employees in the process.
    • Craigslist – started small & simple (1999)
    • Evolved slowly (May 2000)
    • Scaled once patterns were clear (July 2000)
    • Continued Scaling (Dec 2000)
    • Today – 100’s of Cities – Same Interface
    • Craigslist today – Top 10 in US-Top 50 WW
    • Change is a process, not an event
      Axiom # 3
    • You are an agent…
    • …of change!
    • Change is never easy…
    • Nor does it happen overnight…
    • The Change Cycle – truly a process
      Point of initial awareness
      Peak of Elation and Relief
      Slope of Understanding
      Plateau of Acceptance
      Trough of Anxiety and Confusion
      See http://wp.me/pXBON-1D3 for more info
    • Think horizontally, act vertically
      Axiom # 4
    • A view of Product Management
    • Another view of Product Management
    • Product Management looks across silos…
    • But works with each individually to foster change
    • Every Activity is part of a Sale
      Nail it, then Scale it
      Change is a process, not an event
      Think horizontally, act vertically
      Product Management Axioms
    • Get your favourite Axiom on a Mug!
      http://www.zazzle.com/onpm44
    • Rules to Follow for Product Management Success
      Saeed Khan
      Twitter: @saeedwkhan, @onpm
      http://www.onproductmanagement.net
      Product Management Axioms