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Product camp sydney keynote 2013 by Paul Gray

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A product manager in start-up land. Paul takes us through the journey of creating a Starttup using the Brainmates product management methodology. He then provides 5 important lessons for any product …

A product manager in start-up land. Paul takes us through the journey of creating a Starttup using the Brainmates product management methodology. He then provides 5 important lessons for any product manager in start-up land.

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  • 1. A product manager in start-up landPaul GrayCMO | Community @BGIStudio@paulalexgray
  • 2. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayAbout MeCMO | Community Director @BGIStudioStoryteller / Cool Daddy O / Status-QuoBurninator / X & Y / MBA / WannabeScreenwriter / Startups / Anything is possible!
  • 3. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBubble Gum’s Excellent Adventure
  • 4. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayA product manager in start-up land
  • 5. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBusiness CanvasSource: Business Model Generation
  • 6. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraybrainmates product delivery cycle
  • 7. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Man I hate <<insert dumb thing>>”“We could totally do that!”
  • 8. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionHere’s 8 bullet pointsabout why weshould do this(Actually, just 5, I gotdistracted coz theservers went down”
  • 9. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionI’ve tested the shitout of those 4other products.Here’s how they’regood and howthey suck. I totallyknow what themarket is missing!Check out the 2pager brief meand Bob wroteup”
  • 10. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Hey, I already sentyou that”
  • 11. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“YEAH! Let’s do this!Team meeting!”2 minutemeeting“YEAH! Let’s dothis!”
  • 12. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version<<code>>,<<build>><<make>>
  • 13. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionCommence theBlitz!($0 Marketingbudget)
  • 14. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct Manger vs ‘Growth Hacker’
  • 15. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStart-up lessons for productmanagers
  • 16. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersIf you fail, everything fails• YOU are responsible for theproduct’s destiny• Create a sense of urgency• Don’t hesitate to freak out• Explain why things matter toall those who work with you1
  • 17. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGet your hands dirty• Write wireframes, makemocks, cut code (maybe)• Badger your way intotechnical discussions• Bring context – don’t besomething you’re not2
  • 18. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGet involved outside your space• Understand operations• Learn the financials• Customer service – talk tocustomers EVERY DAY (7 days)• Get in on biz-dev3
  • 19. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersLess scoping, more making• Startups move at light speed• Business case? Pish Posh• Shorter requirements• Scope and Refine AS YOU GO4
  • 20. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGo rogue• Expedite insight (surveys,instant landing pages, A/Btests)• Talk to everybody• Tear down rival products5
  • 21. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct management lessonsfor startup
  • 22. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups1 Transform vision into strategyand tactics• Articulate product championvision• Help set focus• Help lead teams to deliver• Manage politics to ensurevision goals met
  • 23. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups2 Keep the focus on the problem(s)• Help to define, quantify andprioritise opportunities• Educate team members• Provide tools and techniques forplanning
  • 24. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups3 Establish roles andresponsibilities• Optimise outputs• Reduce inefficiency and re-work• Improve team morale andjob satisfaction
  • 25. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups4 Create long-term productmanagement (not just launch)• Establish frameworks forgrowth and management• Maintain focus as productsmature
  • 26. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups5 Don’t drink the kool aid• Articulate vision intoconcrete goals• Give measureable,understandable,communicatable milestones• Balance overconfidence
  • 27. THANKS!Have a great day at Product CampSydney!