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Gamify



Your                  Work!
         Michael Stratford
  “Provocateur of Transformation”
Are you Playing the Game or is the Game Playing You??



  gome gamen                              Gaman
      Communion                                Joy
  sharing, closeness, fellowship,   bliss, delight, ecstasy, pleasure
   harmony, unity participation      elation, satisfaction,exultation
      rapport, togetherness             felicity, festivity, hilarity




                         = Game
Are you Playing the Game or is the Game Playing You??




            Y
         Gamify?
Are you Playing the Game or is the Game Playing You??


                     Engagement
                           +
         Imagination/Innovation/Creativity
                           +
                      Team Play
                           +
                     The F Word!
                           =
                Breakthrough Results
“Game designers, researchers and even companies like
  Pepsi, IBM and Nike are staging a broad effort to gamify
  parts of our lives that previously have been impossible to
  play.

Gamifying your life, they say, could help you learn new skills,
  connect with others, and become fitter, happier, and
  healthier.

Anything you can make sense of you can make a game of”
                            New Scientist Jan.8-14, 2011, “Ultimate Gaming”
“Using a game called “Foldit,” which was released by the
  University of Washington, players have deciphered the
  crystal structure of a protein that causes Aids in rhesus
  monkeys.

It had baffled scientists for 15 years, but took gamers 10
   days to solve.” ( and there were only 3 of them primarily
   on the task)

                           “Gamers Solve AIDS Puzzle” By Nick Clayton
                           Wall Street Journal, September 21, 2011
The Microsoft testing group, used a game they created called the
  “Language Quality Game” which recruited employees around the
  world to review the boxes in their spare time to test their Windows
  and Office dialog boxes, that would also have to be tested in every
  language they ship in.

They were awarded points for each suspicious bit of language and then
  ranked on a leaderboard based on their success. The scoring system
  tracked performance of both individuals and regions.

All told 4,500 participants reviewed over ½ million windows 7 dialog
    boxes and logged 6,700 bug reports.

                                    “For the Win” Werbach and Hunter 2012
Are you Playing the Game or is the Game Playing You??




         What Is
         Gamify?
Are you Playing the Game or is the Game Playing You??



“Gamification, is the use of game elements and game
  design techniques in non – game contexts.”




“For the Win” by Kevin Werbach, Dan Hunter Oct. 2012 Wharton Digital Press
Are you Playing the Game or is the Game Playing You??




         How to
         Gamify?
Your      Your
       Move      Move



          Gami
Your
Move        y           Your
                        Move

          Work
       Your      Your
       Move      Move
Are you Playing the Game or is the Game Playing You??



                           7 Key Elements to Any Game
                              Play
                              Winning Defined
                              Rules
                              Players
                              Game Plan/How to Play
                              Name of the Game
                              Game Environment –
                                Board/Arena/Field
Gamify



Your                Work!
        Michael Stratford
  michael@michaelstratford.com
Gamify Your Work With Game Elements

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Gamify Your Work With Game Elements

  • 1. Gamify Your Work! Michael Stratford “Provocateur of Transformation”
  • 2. Are you Playing the Game or is the Game Playing You?? gome gamen Gaman Communion Joy sharing, closeness, fellowship, bliss, delight, ecstasy, pleasure harmony, unity participation elation, satisfaction,exultation rapport, togetherness felicity, festivity, hilarity = Game
  • 3. Are you Playing the Game or is the Game Playing You?? Y Gamify?
  • 4. Are you Playing the Game or is the Game Playing You?? Engagement + Imagination/Innovation/Creativity + Team Play + The F Word! = Breakthrough Results
  • 5. “Game designers, researchers and even companies like Pepsi, IBM and Nike are staging a broad effort to gamify parts of our lives that previously have been impossible to play. Gamifying your life, they say, could help you learn new skills, connect with others, and become fitter, happier, and healthier. Anything you can make sense of you can make a game of” New Scientist Jan.8-14, 2011, “Ultimate Gaming”
  • 6. “Using a game called “Foldit,” which was released by the University of Washington, players have deciphered the crystal structure of a protein that causes Aids in rhesus monkeys. It had baffled scientists for 15 years, but took gamers 10 days to solve.” ( and there were only 3 of them primarily on the task) “Gamers Solve AIDS Puzzle” By Nick Clayton Wall Street Journal, September 21, 2011
  • 7. The Microsoft testing group, used a game they created called the “Language Quality Game” which recruited employees around the world to review the boxes in their spare time to test their Windows and Office dialog boxes, that would also have to be tested in every language they ship in. They were awarded points for each suspicious bit of language and then ranked on a leaderboard based on their success. The scoring system tracked performance of both individuals and regions. All told 4,500 participants reviewed over ½ million windows 7 dialog boxes and logged 6,700 bug reports. “For the Win” Werbach and Hunter 2012
  • 8. Are you Playing the Game or is the Game Playing You?? What Is Gamify?
  • 9. Are you Playing the Game or is the Game Playing You?? “Gamification, is the use of game elements and game design techniques in non – game contexts.” “For the Win” by Kevin Werbach, Dan Hunter Oct. 2012 Wharton Digital Press
  • 10. Are you Playing the Game or is the Game Playing You?? How to Gamify?
  • 11. Your Your Move Move Gami Your Move y Your Move Work Your Your Move Move
  • 12. Are you Playing the Game or is the Game Playing You?? 7 Key Elements to Any Game Play Winning Defined Rules Players Game Plan/How to Play Name of the Game Game Environment – Board/Arena/Field
  • 13.
  • 14. Gamify Your Work! Michael Stratford michael@michaelstratford.com