THE REAL ROLE OFBETA TESTING INPRODUCT MANAGEMENT
THANKS TOOUR SPONSORS
INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)F...
ABOUT ME
ABOUT THISPRESENTATION
WHAT ISBETA TESTING?“ A TEST OF A PRODUCT  PERFORMED BY REAL USERS                     “  IN REAL ENVIRONMENTS(AND THAT’S ...
WHY IT’SUNIQUE ANDVALUABLE
WHY IT’SPAINFUL
INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)F...
BUGS!MOST OF WHICH YOUALREADY KNOW ABOUT
FEATUREREQUESTS MOST OF WHICH YOU DON’T HAVE TIME TO IMPLEMENT
CUSTOMERDISCUSSIONS     WHICH ARE EXTREMELY     DIFFICULT TO QUANTIFY
SS            CU         DISWHAT DO YOU PERCEIVE BETA TESTING TO BE? WHAT ARE THE  BIGGEST CHALLENGES? WHAT ARE THE PROS A...
INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)F...
BETA TOUCHES          1   THE ENTIREBETA          PRODUCTMIRRORSYOU           BETA          2   REPRESENTS              TH...
BETA IS ANARBITRATOR      YOUR CUSTOMERYOU                   YOUR TEAM
BETA IS A            SAFETY NETAND SOMETIMES ANINSURANCE PLAN
BETA IS APRIORITIZERAND CAN HELP YOU BRACE FOR IMPACT
BETA ISKNOWLEDGE
BETA IS AJACK OF ALLTRADES
INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)F...
KEYS TOSUCCESS
5 GREAT GOALSTO CONSIDER
ONCE YOU HAVE ASOLID GRASP
SS        CU     DISDID YOU LEARN ANYTHING? DID I MISS ANYTHING?         DID I OVER DO THE PENGUINS?
OU    K Y  ANTH       US            LY               )                                         CO                         ...
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Pcsc 2012 role of beta in product management (delivered)

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Pcsc 2012 role of beta in product management (delivered)

  1. 1. THE REAL ROLE OFBETA TESTING INPRODUCT MANAGEMENT
  2. 2. THANKS TOOUR SPONSORS
  3. 3. INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)FINAL THOUGHTS
  4. 4. ABOUT ME
  5. 5. ABOUT THISPRESENTATION
  6. 6. WHAT ISBETA TESTING?“ A TEST OF A PRODUCT PERFORMED BY REAL USERS “ IN REAL ENVIRONMENTS(AND THAT’S IT)
  7. 7. WHY IT’SUNIQUE ANDVALUABLE
  8. 8. WHY IT’SPAINFUL
  9. 9. INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)FINAL THOUGHTS
  10. 10. BUGS!MOST OF WHICH YOUALREADY KNOW ABOUT
  11. 11. FEATUREREQUESTS MOST OF WHICH YOU DON’T HAVE TIME TO IMPLEMENT
  12. 12. CUSTOMERDISCUSSIONS WHICH ARE EXTREMELY DIFFICULT TO QUANTIFY
  13. 13. SS CU DISWHAT DO YOU PERCEIVE BETA TESTING TO BE? WHAT ARE THE BIGGEST CHALLENGES? WHAT ARE THE PROS AND CONS?
  14. 14. INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)FINAL THOUGHTS
  15. 15. BETA TOUCHES 1 THE ENTIREBETA PRODUCTMIRRORSYOU BETA 2 REPRESENTS THE CUSTOMER
  16. 16. BETA IS ANARBITRATOR YOUR CUSTOMERYOU YOUR TEAM
  17. 17. BETA IS A SAFETY NETAND SOMETIMES ANINSURANCE PLAN
  18. 18. BETA IS APRIORITIZERAND CAN HELP YOU BRACE FOR IMPACT
  19. 19. BETA ISKNOWLEDGE
  20. 20. BETA IS AJACK OF ALLTRADES
  21. 21. INTRODUCTIONTHE PERCEIVED ROLE OF BETA TESTING(BY PRODUCT MANAGEMENT)THE REAL ROLE OF BETA TESTING(IN PRODUCT MANAGEMENT)FINAL THOUGHTS
  22. 22. KEYS TOSUCCESS
  23. 23. 5 GREAT GOALSTO CONSIDER
  24. 24. ONCE YOU HAVE ASOLID GRASP
  25. 25. SS CU DISDID YOU LEARN ANYTHING? DID I MISS ANYTHING? DID I OVER DO THE PENGUINS?
  26. 26. OU K Y ANTH US LY ) CO M PL AINT E S .COM(SE RIO ND OD RC ,A TS EN TE M OM EN S ,C ION ST @C KE Q UE LU
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