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Essential Tools for          Product Managers          and MarketersCONFIDENTIAL
Categories •   Office Tools              •   Surveys/Polls •   Meetings/Events           •   Feedback/Crowdsourcing •   Co...
Essential!  Office Tools              Analytics                Email Marketing  Microsoft Office          Google Analytics...
Up-and-coming!  Office Tools              Analytics                Email Marketing  Google Docs               Good Data   ...
Office Tools • Microsoft       –   Excel       –   PowerPoint       –   Word       –   Outlook       –   Visio •   iWork •...
Meetings / Events •   WebEx           •   Dimdim acquired by Salesforce •   Skype           •   Meeting Wizard •   Eventbr...
Collaboration / Wikis •   Yammer               •   Jive •   Confluence           •   Central Desktop •   Google Sites     ...
Project Management •   Basecamp            •   AgileBench •   Jira                •   Liquid Planner •   Huddle           ...
Requirements / Ideas •   Jira           • Evernote •   Feature Plan •   AgileBench •   Accept360 •   SharePoint •   FreeMi...
Wireframing / Prototyping Desktop                  •   Gliffy • Microsfot Visio        •   ProtoShare • Microsoft SketchFl...
Visual Design • Adobe Photoshop &   •   Designers Toolbox   Adobe Photoshop     •   Eye Dropper   Elements            •   ...
Analytics •   Omniture (Adobe)      •   Nielsen •   Google Analytics      •   ForeSee •   Webtrends             •   Good D...
A/B Testing • Google Website        •   Verster   Optimizer             •   SiteSpect • Adobe Test & Target   •   Optimost...
User/Beta Testing Desktop UT             •   uTest • Morae                •   ClickTale • Silverback   (Mac)   •   Mousefl...
Surveys / Polls •   Survey Monkey   •   Qualtrics •   Zoomerang       •   Poll Daddy •   QuestionPro     •   Polls Boutiqu...
Feedback / Crowdsourcing •   UserVoice •   Get Satisfaction •   Opinion Labs •   Feedback.com •   Kampyle •   Ideascale • ...
Research/Analysis •   Compete            •   Twitter •   Quantcast          •   TweetDeck NEW! •   comScore           •   ...
SEO/SEM Tools                   Vendors • Google Keyword Tool   •   LSF Interactive • Google Insights       •   SEO Inc. •...
Email Marketing •   MailChimp           •   CampaignMonitor •   CheetahMail         •   JangoMail •   Constant Contact    ...
Social Networking •   Facebook       •   YouTube •   Twitter        •   Foursquare •   LinkedIn       •   Gowalla •   Digg...
Social Monitoring •   Radian 6               •   TrustYou NEW! •   Lithium                •   PageLever NEW! •   Social Me...
News/Blogs •   TechCrunch         •   socalTech.com •   Mashable           •   Seth Godin •   The Next Web       •   Betal...
Help/Support •   RightNow           • Help Scout •   Zendesk            • Olark •   Assistly           • TalkDesk •   Get ...
Screenshots / Tutorials •   Snagit •   ScreenFlow (Mac) •   Screenr NEW! •   Camtasia •   Adobe Captivate •   YouTube •   ...
Questions or Comments ??                 Jesse Gant                      @gantjd               linkedin.com/in/gantjd     ...
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Essential Tools for Product Managers and Marketers by Jesse Gant

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We had fun with this last year. Let's revisit and update the tools and resources that every Product Manager and Marketer should use or at least know about. Come ready to contribute!

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Transcript of "Essential Tools for Product Managers and Marketers by Jesse Gant"

  1. 1. Essential Tools for Product Managers and MarketersCONFIDENTIAL
  2. 2. Categories • Office Tools • Surveys/Polls • Meetings/Events • Feedback/Crowdsourcing • Collaboration/Wikis • Research/Analysis • Project Management • SEO/SEM • Requirements/Ideas • Email Marketing • Wireframing/Prototyping • Social Networking • Visual Design • Social Monitoring • Analytics • News/Blogs • A/B Testing • Help/Support • User/Beta Testing • Screenshots/TutorialsCONFIDENTIAL 2
  3. 3. Essential! Office Tools Analytics Email Marketing Microsoft Office Google Analytics MailChimp Meetings/Events A/B Testing Social Networking Eventbrite KISSmetrics LinkedIn Collaboration/Wikis User/Beta Testing Social Monitoring Confluence UserTesting.com Social Mention Project Management Surveys/Polls News/Blogs Jira Survey Monkey TechCrunch Requirements/Ideas Feedback/Crowdsourcing Help/Support Jira Get Satisfaction Zendesk Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Microsoft Visio Twitter Snagit Visual Design SEO/SEM iStock Photo Google Keyword ToolCONFIDENTIAL 3
  4. 4. Up-and-coming! Office Tools Analytics Email Marketing Google Docs Good Data WhatCounts Meetings/Events A/B Testing Social Networking Join.Me Monetate Tumblr Collaboration/Wikis User/Beta Testing Social Monitoring Podio LaunchRock Klout Project Management Surveys/Polls News/Blogs Lighthouse KISSinsights Hacker News Requirements/Ideas Feedback/Crowdsourcing Help/Support Evernote Evly Assistly Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Cacoo Quora Screenr Visual Design SEO/SEM InVision SEMRushCONFIDENTIAL 4
  5. 5. Office Tools • Microsoft – Excel – PowerPoint – Word – Outlook – Visio • iWork • Google Docs • Zoho Docs • Think FreeCONFIDENTIAL 5
  6. 6. Meetings / Events • WebEx • Dimdim acquired by Salesforce • Skype • Meeting Wizard • Eventbrite • Tungle.me • GoToMeeting • Bridg.me NEW! • Adobe Connect • ZipDX NEW! • Yugma • Meetin.gs NEW! • Backpack • MeetingBurner NEW! • iChat • Join.Me NEW!CONFIDENTIAL 6
  7. 7. Collaboration / Wikis • Yammer • Jive • Confluence • Central Desktop • Google Sites • Thinkfuse NEW! • Salesforce Chatter • OneDesk NEW! • SocialText • Podio NEW! • Wize Hive • Wikispaces • CubeTreeCONFIDENTIAL 7
  8. 8. Project Management • Basecamp • AgileBench • Jira • Liquid Planner • Huddle • SmartSheet • @task • Pivotal Tracker • Microsoft Project • Freedcamp NEW! • Rally Software • Statusboard.me NEW! • Teamly • Lighthouse NEW! • WrikeCONFIDENTIAL 8
  9. 9. Requirements / Ideas • Jira • Evernote • Feature Plan • AgileBench • Accept360 • SharePoint • FreeMind • XMind • Mindjet • MindMeisterCONFIDENTIAL 9
  10. 10. Wireframing / Prototyping Desktop • Gliffy • Microsfot Visio • ProtoShare • Microsoft SketchFlow • Creately (Desktop version now too) • SnagIt • ForeUI • Axure • Flowchart.com • iRise • iPlotz • Adobe Flash Catalyst • Pidoco • Adobe Fireworks • IxEdit • FlairBuilder • MockFlow • Justinmind • Google Drawing • OmniGraffle (Mac) • Mockingbird • InVision NEW! Online • Balsamiq Mobile/Tablet • Cacoo • iMockups • Lovely Charts • FieldTest NEW!CONFIDENTIAL 10
  11. 11. Visual Design • Adobe Photoshop & • Designers Toolbox Adobe Photoshop • Eye Dropper Elements • Gridiron Flow • Adobe Illustrator • Symbols • Color Scheme • Silk Icons Designer • iStock Photo • Smashing Magazine • Dribbble NEW! • Colour Lovers • InVision NEW! • Icons GaloreCONFIDENTIAL 11
  12. 12. Analytics • Omniture (Adobe) • Nielsen • Google Analytics • ForeSee • Webtrends • Good Data NEW! • Coremetrics • Ducksboard NEW! • Chartbeat • Clicky NEW! • Mixpanel • GoSquared NEW! • Tableau • Dart for PublishersCONFIDENTIAL 12
  13. 13. A/B Testing • Google Website • Verster Optimizer • SiteSpect • Adobe Test & Target • Optimost • Visual Website • Fivesecondtest NEW! Optimizer • ABtests.com NEW! • Performable • Monetate NEW! • Unbounce • KISSmetrics • OptimizelyCONFIDENTIAL 13
  14. 14. User/Beta Testing Desktop UT • uTest • Morae • ClickTale • Silverback (Mac) • Mouseflow NEW! • YouEye NEW! Online & Remote UT • Usabilla NEW! • UserTesting.com • Open Hallway Betas • Loop11 • LaunchRock NEW! • Concept Feedback • Prefinery NEW! • Feedback Army • My Beta List NEW! • Userfly • TestFlight NEW! • Tea Leaf • Clixpy Other • User Zoom • BrowserStack NEW! • UXPinCONFIDENTIAL 14
  15. 15. Surveys / Polls • Survey Monkey • Qualtrics • Zoomerang • Poll Daddy • QuestionPro • Polls Boutique • SurveyGizmo • Polls Everywhere • Wufoo • SurveyLegend NEW! • Inquisite • Survey.io NEW! • Google Forms • KISSinsights NEW! • UserVoice • Funnel NEW!CONFIDENTIAL 15
  16. 16. Feedback / Crowdsourcing • UserVoice • Get Satisfaction • Opinion Labs • Feedback.com • Kampyle • Ideascale • Salesforce • Poptent • evly NEW!CONFIDENTIAL 16
  17. 17. Research/Analysis • Compete • Twitter • Quantcast • TweetDeck NEW! • comScore • SiteTrail NEW! • Experian Hitwise • Quora NEW! • Scribd • Slideshare • YouTube • FacebookCONFIDENTIAL 17
  18. 18. SEO/SEM Tools Vendors • Google Keyword Tool • LSF Interactive • Google Insights • SEO Inc. • SEOQuake • SEOHaus • SEMRush • Webimax • SEOmoz • SEOP • SEO Book • Performics • Bright Edge • Bruce Clay • Keyword Spy • TopSEOs • SpyFu • Experian Hitwise • Search Engine Land • Search Engine WatchCONFIDENTIAL 18
  19. 19. Email Marketing • MailChimp • CampaignMonitor • CheetahMail • JangoMail • Constant Contact • WhatCounts • Vertical Response • StrongMail • iContact • ExactTarget • GetResponse • SilverpopCONFIDENTIAL 19
  20. 20. Social Networking • Facebook • YouTube • Twitter • Foursquare • LinkedIn • Gowalla • Digg • Gigya • Posterous • Google+ NEW! • Tumblr • Janrain NEW! • FriendFeed • FlickrCONFIDENTIAL 20
  21. 21. Social Monitoring • Radian 6 • TrustYou NEW! • Lithium • PageLever NEW! • Social Mention • PeopleBrowsr NEW! • Visible Technologies • Research.ly NEW! • WiseWindow • kyoo.com NEW! • BlogPulse • TwentyFeet NEW! • Twitalyzer • Simply Measured NEW! • TwitterCounter • CrowdBooster NEW! • Technorati • IceRocket NEW! • SocialFlow NEW! • BoardTracker NEW! • PeerIndex NEW! • Klout NEW! • TweetDeck NEW! • TwitSpark NEW!CONFIDENTIAL 21
  22. 22. News/Blogs • TechCrunch • socalTech.com • Mashable • Seth Godin • The Next Web • Betali.st • GigaOM • Flipboard • AllThingsD • News.me • ReadWriteWeb • Newsmix • Alltop • Social Media Examiner • Gizmodo • iMedia Connection • E-Commerce Times • Smashing Magazine • LinkedIn Today • Search Engine Land • Hacker News • Search Engine WatchCONFIDENTIAL 22
  23. 23. Help/Support • RightNow • Help Scout • Zendesk • Olark • Assistly • TalkDesk • Get Satisfaction • Supportbreeze • Tender • SnapEngage • HappyFoxCONFIDENTIAL 23
  24. 24. Screenshots / Tutorials • Snagit • ScreenFlow (Mac) • Screenr NEW! • Camtasia • Adobe Captivate • YouTube • Vimeo NEW! • Slideshare • Brainshark NEW!CONFIDENTIAL 24
  25. 25. Questions or Comments ?? Jesse Gant @gantjd linkedin.com/in/gantjd slideshare.net/gantjd See 2010 presentationCONFIDENTIAL 25

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