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You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014
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You Built It - Now Will They Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing (Amy Bermar) ProductCamp Boston 2014

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Let's face it: Most marketing campaigns are pretty lousy. We can fix this -- by breaking a few simple rules. …

Let's face it: Most marketing campaigns are pretty lousy. We can fix this -- by breaking a few simple rules.

In a fast-paced, interactive workshop, we’ll map how to grab distracted buyers – and get them wanting more. You’ll leave with real-world tips to
• Boost email click-throughs – (how does s a 600% gain sound?) as much as 600%
• Grow your pipeline 100% with a campaign prospects can’t ignore
• How to play this up for free PR

This interactive, practical presentation is hosted by Amy Bermar, who has been launching companies, and products, for a few decades now.

We'll tackle the very real challenges of how to break through to distracted, disengaged buyers – and turn them into active customers.

We'll map how to understand your customers, beyond their potential lifetime value.

You'll get a framework for creating high-performance campaigns that drive meaningful revenue – and can be replicated – and leveraged across social networks.

Take away practical examples that help you map how you can improve your campaigns, starting tomorrow with pragmatic tips that really work.

Published in: Marketing, Business, Technology
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  • 1. You Built It… Now Will they Buy It? 3 Sure-Fire Ways to Build Demand and Improve Marketing ProductCamp Boston | May 2014
  • 2. The Good.
  • 3. The Bad.
  • 4. The Ugly.
  • 5. You’re missing opportunities. (And here’s why.)
  • 6. 1. Aggressive media outreach increases visibility. 2. Creative ideas build thought leadership. 3. Content-rich campaigns drive urgency & sales. 4. Quantifiable goals = measurable results. 5. Brand distinction drives valuation. 5 Essential Points of Distinction Once is not enough.
  • 7. What you have to work with: Content Website Demand Gen Blogs Infographics Social Thought Leadership Video Webinars Media/PR Word-of-mouth Likes Shares Retweets SEO Reviews Events & Speaking Net Promoter (Advocates) Sponsored Content Advertisements Pay-per-click Owned PaidEarned
  • 8. Relationships only get you so far.
  • 9. 1. H2H. The new B2B2E. 2. Narrow nets rule. 3. The WAIT game. 4. The new Face Time. It’s not about the meeting. The New Rules
  • 10. Proving it
  • 11. Starting gate: • Create the 1st R&D pipeline in 75+ years • Old-school outlook. Marketing = useless. Case Study: $1B Industrial Co Game plan: 1. Fan club: Who’s in? Why? 2. Marketing 101. Who to target. How. What. How often. 3. Rollout: Automate. Test. Analyze. ROI to convince skeptics.
  • 12. • 47 leads in 72 hours • 30 days: 3 projects, 1 new customer • Value: $1,000,000+ ROI:
  • 13. WOM Impact Urgent Goal: • Tap passionate customer base 3 Games – 1 Winner • Choice: cash, gift card, charity…or Netflix • Facebook, Twitter, newsletter…and email
  • 14. • 8,000 new signups monthly ROI: • $230,000 in new sales in 6 months
  • 15. Social Strategy: • Visual impact = holiday cheer & food • Brand allegiance, awareness and connectedness Pin It to Win It Game plan: • Pinterest page, $5,000 holiday sweepstakes • www.kalhuaholiday.com Social ROI • Organic ‘pins’ +50X; followers + 1,432% • 10,000 new names
  • 16. Framing a B2B Campaign
  • 17. 1. Killer content that reaches beyond your product. 2. Tomorrow is more interesting than today. Real-world data reaches the right audience. 3. Compelling campaigns package insight, news, visuals, webinars, sales and social. 4. Test. Measure. Reuse. Test..= Constantly better ROI. 5. Brand distinction drives valuation. (* samples available) Hit the Sweet Spot Original+Essential = Power
  • 18. Amy Bermar, President c: 617.827.5779 abermar@corporateink.com www.corporateink.com Here’s to being our own toughest judges. Amy Bermar Corporate Ink Integrated Marketing & PR 617-827-5779 abermar@corporateink.com

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