ProductCamp Boston, April 2011 *********
A simple method that focuses your marketing initiatives on what matters - your audience. **********
Rich Sands, the founder and principal consultant for RSands Consulting, is an experienced software marketing and business strategy executive who helps organizations drive business success through software platform adoption strategies and initiatives. Rich honed his knowledge of developer initiatives leading the marketing effort behind the successful open sourcing of the Java Platform for Sun Microsystems, one of the biggest open source happenings in the history of the software industry. He has brought a wide range of software products to market, initiated high-impact competitive intelligence programs, shepherded technology and joint marketing agreements, and implemented a variety of effective marketing programs across a diverse set of audiences, employing a wide range of tactics and communications channels.