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ProductCamp Boston - Rolling Slide Deck

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April 2011

April 2011

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    ProductCamp Boston - Rolling Slide Deck ProductCamp Boston - Rolling Slide Deck Presentation Transcript

    • April, 2011
    • Platinum Sponsors
    • Platinum SponsorsThank You
    • Connect  Follow us on @PCampBostonTwitter!  Offical Hashtag – include in tweets: #PCampBoston Out-tweet today’s other PCamps!
    • formerly
    • Product Management: A Framework For Growing Revenue & Market Share Solutions Marketing Design/Development/QA Solutions Marketing Product Management Assess Create a Plan Product Design & Develop Rollout & Launch Markets Strategy Releases Products Products Align Create Design & Validate Deliver Sales & Segment & Size Objectives with Target Customer the User Experience Marketing Materials Markets Vision Snapshot Define Create Functional / Deliver Training, Ideas Quantify Prioritize Business Technical Service & Support Revenue Potential Target Markets Requirements Requirements Materials Emerging Analyze Create Train Sales, Validate, Prioritize Develop Technologies Market Trends Product & Solution & Set Scope Product or Service Service, Support and Drivers Roadmap & Channel Requirements Market Drivers Assess Value Chain Identify Create Product Test & Assure Verify Competition Strategic Partners Release Plan Quality Infrastructure ReadinessCustomer Needs Map Core Align Approve & Validate Competencies to Execute Operational Communicate Commercial Market Segments Marketing Plan Initiatives the Plan Readiness Determine Release to Identify Most Viable Markets Marketing / Risks Production Approve & Communicate the Strategy Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved
    • Gold Sponsors Silver Sponsors
    • Gold Sponsors Silver SponsorsThank You
    • Our OwnLocation-  Connect with Based PCampers on Service private service  http://goo.gl/VHJYK
    • 280 GroupThe Product Marketing & Product Management Experts™ 10
    • 280 Group The Product Marketing & Product Management Experts™• Consulting & Contractors • Books:• Toolkits & PM Office™ – Phenomenal Product Manager (Product Manager’s, Roadmaps, – Expert Product Management Launches, Beta, Reviews) – Agile Excellence for Product Managers• Training: public & private – Product Manager’s Toolkit – PM Fast Track™ – Agile Excellence for Product • Free Resources: Managers – Templates and white papers • Certifications: – 2009 Product Management – Self-Study & In-Person Courses Survey Results – Agile Certified Product Manager™ – PM Job listing sites – Certified Product Manager™ – Product Management 2.0 – Certified Product Marketing Newsletter & Blog Manager™ – 280 LinkedIn Group 11
    • Repeat Sponsors – Thank You!
    • Award-WinningUser Experience Welcome ToDesign OHO InteractiveFor SaaS and Web Applications• Located in Harvard Square• Founded in 1998• Full Time Designers & Developerswww.oho.com
    • User Experience Design SaaS and Web Applications www.oho.comTODAY’S SESSIONFrom Usability to Love-abilityCreating Applications Users Love to UseJASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER
    • Keep In Touch  Facebook Group:– Join PCamp ProductCampBoston Groups  Share pictures and videos  LinkedIn Group: ProductCamp Boston  Ask questions, get advice
    • More than 70,000 professionals from 6,000 companiesworldwide have advanced their professional development by attending a Pragmatic Marketing training seminar. Over 15,000 attendees are Pragmatic Marketing Certified.
    • ™Pragmatic Marketing Framework A market-driven model for managing and marketing technology products
    • Share & View PresentationsBrainshark Upload slides to www.Brainshark.com/ProductCampBostonSlideShare Email slides to ProductCampBoston@GMail.com Visit http://www.slideshare.net/group/ productcampboston2011
    • The MIT Masters Program inEngineering and Management• For mid-career technical professionals• Focus on product development, innovation, leadership and systems thinking• Full-time/part-time options Information Evening on April 12 in Burlington, MA Details/registration: http://sdm.mit.edu
    • WiFi  Connect to the "Cambridge" wireless network  Open an Internet browser  Youll be redirected to a logon page  When prompted, use the code: pc402
    • Product Development & Management Association (PDMA)PDMA is proud to be ProductCamp sponsor; it’s one way inwhich PDMA helps advance the product development andproduct management profession.Advance your career!Help advance your profession!Become active in the NE Chapter of PDMA: – Attend Chapter meetings and PDMA webcasts – Join the NE Chapter BoardContact Peter Flentov (617 678-2020 peter@flentov.com) orBill Westerman (whweterman@yahoo.com)
    • Do you know what your customers are doing?Apptegic enables you to easily instrument your applications, measure customers actual use of your solution, and respond with better products and service. apptegic.com @apptegic facebook.com/apptegic
    • Take off the blindfolds. can help Customer Support and Sales can help Product Managers, UXD, and engage customers with deeper insight.Engineering invest in features that customers use. apptegic.com @apptegic facebook.com/apptegic 23
    • www.ProductCampBoston.org
    • AIPMM• Association of International Product Marketing & Management – Product Management Profession Resource – National/Global – Complement local PCamps, Regional, International Prpd Mgmt Assoc. – Establish PM as a recognized, growing profession• Services – Job Fairs – Mentor Programs – Ambassador LinkedIn Group – PMEC – Educational Conferences – Professional Standards: PMF, ProdBOK – Certifications (CPM, CPMM, Agile CPM) – Tools: Group Networking, Recruiter, Job Search – Supply Chain Registry – Promote/Support Vendors – Academic Initiative – Undergrad/Graduate/Professional © AIPMM 1998 - 2011
    • AIPMM Product Management Framework X-Axis: Product Management Life Cycle (PMLC)Y-Axis: Project/Product ProgramMgmtKnowledge ProductAreas5 Major Knowledge Areas (KA) 4 unique to Prod. Mgmt: Business, Customer, Product, Market 1 overlap w/ Proj / Prog Mgmt: Organization (cross-functional matrix projects & programs) © AIPMM 1998 - 2011
    • Thanks to the Organizing Team! Jason Miceli  Gail Ferreira  Sandy Rogers President Marketing Marketing Gisela Bauerle  Christen Foy  Brooks Rutledge Marketing Founder Sponsors, T-shirts Deanna Briggs  William Toll  Tara Greco Marketing Marketing Food, sponsors Sarela Bliman-  Jeffrey Vocell  CTodd Lombardo Marketing Cohen Founder Speakers, food  Steve Wells  Steve Robins Coordination, Robert Cusumano Marketing registration Sessions, registration
    • Download This DeckBrainshark www.Brainshark.com/ProductCampBostonSlideShare http://www.slideshare.net/group/ productcampboston2011