Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011
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Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011

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Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the ...

Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the perconal/consumer market. Session wil consist of 5 min intros by panelmembers with expereince in social networking, location Based Services (LBS) , and mobile, followed by open discussion encouraging input, conversation and debate from all participants.

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  • Example from www.theWHIR.com blog by William Toll
  • HP takes advantage of VMWorkd
  • Cloud and SaaS examples of User feeedback systems. Yottaa a Web Performance Optimization Company and Rackspace Featured Here

Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011 Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011 Presentation Transcript

  • Social Media and Social Networking Town Hall Discussion
    Why and How Product Managers and Marketers Need to Up their Game
    William Toll @utollwi
    VP, Marketing Yottaa
  • http://www.flickr.com/photos/telstar/1348916033/lightbox/
  • It’s OK to feel that you are being steamrolled by
    Social Media
  • http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
  • It’s not OK to not stock the lake.
  • http://www.flickr.com/photos/janbrasna/176341008/
  • Talk AT Many
  • http://www.flickr.com/photos/viagallery/3440496547/
  • OR
    Engage WITH Few
  • Product Managers and Product Marketers Can Help Stock The Lake!Produce Content and Share It to Be Found
    10
  • Why Social Media? – Content Syndication
    11
  • Why Social Media? Employee Evangelist Example - Dell
    12
  • Why Social Media? Employee Evangelist Example - EMC
    13
  • Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
    14
  • Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
    15
  • Example Community Page & Community Written White Papers
    16
  • Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
    17
  • Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
    18
  • Social Media tools help a massive product launch over 41 products launched in one day by EMC
    19
  • Social Media & Content Marketing Program Goals
    • Leads
    • SEO Momentum
    • “Real Time Results” – Google Caffeine Relevancy
    • Customer Feedback
    • Sentiment Analysis
    • Thought Leadership & Engagement
    • Blogger Outreach
    • Analyst Engagement
    • Customer and Prospect Engagement
    • “Klout”
    • Reach & Thought leadership relevancy
    • Awareness - # of mentions
    20
  • Employee Engagement & Thought Leadership
    • Employee engagement makes it real
    • Employee engagement enables multiple vehicles & links
    • Employee benefit = “Fame & Money” – Passion  Selected employees can be active here:
    • Twitter
    • Blogs
    • LinkedIn
    • Delicious, Digg
    • Blog Commenting/Guest Posting
    • Forums
    • LOCAL Events – Sponsor, Speak, Engage, Network –
    • Send news, KW, trend info to marketing & sales - -share.
    21
  • Tactical Map: Social Media - Strategy and Vehicles
    Press Releases
    Articles
    Flickr
    Facebook
    Delicious/Digg (s)
    Foursquare (s)
    Forums/Discussions
    Evangelist (s) Promotion
    Blog(s)
    Twitter (s)
    YouTube (s)
    LinkedIn (s)
    Community Page
    Links on 3rd Party Directories(s)
    White Paper
    Events Page
    Webinar
    How-To-Video
    Podcast
    Slideshare (s)
    Case Study
    Customer Video
    Email Marketing
    Analyst Reports
    (s)= Multiple
    22
  • Thank You!
    William Toll @utollwi
    VP - Marketing @Yottaa
    www.yottaa.com
    william@williamtoll.com