Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011

Social Media and Social Networking Town Hall Discussion
Why and How Product Managers and Marketers Need to Up their Game
William Toll @utollwi
VP, Marketing Yottaa

http://www.flickr.com/photos/telstar/1348916033/lightbox/

It’s OK to feel that you are being steamrolled by
Social Media

http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/

It’s not OK to not stock the lake.

http://www.flickr.com/photos/janbrasna/176341008/

Talk AT Many

http://www.flickr.com/photos/viagallery/3440496547/

OR
Engage WITH Few

Product Managers and Product Marketers Can Help Stock The Lake!Produce Content and Share It to Be Found
10

Why Social Media? – Content Syndication
11

Why Social Media? Employee Evangelist Example - Dell
12

Why Social Media? Employee Evangelist Example - EMC
13

Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
14

Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
15

Example Community Page & Community Written White Papers
16

Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
17

Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
18

Social Media tools help a massive product launch over 41 products launched in one day by EMC
19

Social Media & Content Marketing Program Goals
Leads
SEO Momentum
“Real Time Results” – Google Caffeine Relevancy
Customer Feedback
Sentiment Analysis
Thought Leadership & Engagement
Blogger Outreach
Analyst Engagement
Customer and Prospect Engagement
“Klout”
Reach & Thought leadership relevancy
Awareness - # of mentions
20

Employee Engagement & Thought Leadership
Employee engagement makes it real
Employee engagement enables multiple vehicles & links
Employee benefit = “Fame & Money” – Passion  Selected employees can be active here:
Twitter
Blogs
LinkedIn
Delicious, Digg
Blog Commenting/Guest Posting
Forums
LOCAL Events – Sponsor, Speak, Engage, Network –
Send news, KW, trend info to marketing & sales - -share.
21

Tactical Map: Social Media - Strategy and Vehicles
Press Releases
Articles
Flickr
Facebook
Delicious/Digg (s)
Foursquare (s)
Forums/Discussions
Evangelist (s) Promotion
Blog(s)
Twitter (s)
YouTube (s)
LinkedIn (s)
Community Page
Links on 3rd Party Directories(s)
White Paper
Events Page
Webinar
How-To-Video
Podcast
Slideshare (s)
Case Study
Customer Video
Email Marketing
Analyst Reports
(s)= Multiple
22

Thank You!
William Toll @utollwi
VP - Marketing @Yottaa
www.yottaa.com
william@williamtoll.com

Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011

by ProductCamp Boston on Apr 03, 2011

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Social Media and Social Networking Town Hall Discussion - William Toll at ProductCamp Boston, April 2011 — Presentation Transcript