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Social Media Metrics and Tools - ProductCamp Boston (William Toll)
 

Social Media Metrics and Tools - ProductCamp Boston (William Toll)

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From William Toll: ...

From William Toll:
These slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.

These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.

This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.

Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.

Note - some of these links may soon stop working - mostly because these free tools do not "store" results - they depend on Twitter making Tweets available. Very few companies have full access to Twitter or keep their own archive. To use the tool - simply go to the main URL and drop the string referencing #PCampBoston

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    Social Media Metrics and Tools - ProductCamp Boston (William Toll) Social Media Metrics and Tools - ProductCamp Boston (William Toll) Presentation Transcript

    • Post Event – Social Media Metrics
      Stats and Free Tools to Analyze events like ProductCamp or Your Brand etc.
      William Toll @utollwi
      VP, Marketing Yottaa
    • Social Media Tools Outline
      The next few slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.
      These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.
      This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.
      Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.
      William Toll 4/3/2011
    • Hashtag Search
      Hashtag Search
      Twitter has a great search website that is slightly different than the search features in your account.
      http://search.twitter.com
      Pros:
      • Free
      • RSS Feed for search – put this in your reader to monitor terms.
      Cons:
      Limited time storage of Tweets
    • Google Real Time Search
      Google Real Time Search
      Google has been launch tools for “real time” search in 2010 and 2011.
      http://www.google.com/webhp?hl=en#hl=en&q=%23PcampBoston&um=1&ie=UTF-8&tbo=u&tbs=mbl:1&source=og&sa=N&tab=wY&bav=on.2,or.r_gc.r_pw.&fp=f38fdc02ce41e8f3
      Pros:
      • Free
      • Searchs go back further than search.twitter.com
      • Demonstrates how Social Media is now influencing search engine results (SERP – SEO)
    • Word Cloud
      Word Cloud
      Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud
      http://www.wordle.net/
      Pros:
      • Free
      • Color and font can be adjusted.
      Cons:
      Limited # of Tweets analyzed, can not remove words.
    • Analysis & Alerting Tool
      Analysis Tools
      There are many social media analysis and alertiing tools, some are thousands of dollars per month some are free. Social Mention is free
      http://socialmention.com/search?q=%23PCampBoston&t=all&l=&filter=&sort_by=date&tspan=w
      Pros:
      • Free
      • Exportable Results
      • Alerts on keywords
      Cons:
      Full of advertisements and may not be very accurate.
    • Sentiment Analysis
      Sentiment Analysis
      There are many sentiment analysis tools, some are thousands of dollars per month some are free. TwitterSentiment is Free.
      http://twittersentiment.appspot.com/search?query=%23PCampBoston
      Pros:
      • Shows positive sentiment and negative sentiment tweets for a hashtag or term.
      Cons:
      Very limited results.
    • Sentiment Analysis
      Sentiment Analysis
      There are many sentiment analysis tools, some are thousands of dollars per month some are free. Twitrratr is free.
      http://twitrratr.com/search/pcampboston
      Pros:
      • Shows positive sentiment and negative sentiment tweets for a hashtag or term.
      Cons:
      Very limited results.
    • HashTag Archive
      HashTag Archive Sites
      There are a few of these – the best one WhatHashTag is offline on Saturday April 2nd. I hope it returns it’s the best free tool. You can use these tools to monitor events, conferences, your brand and more.
      wthashtag.com
      Pros:
      • Shows top tweets, total tweets and creates an easy to share archive of tweets for review and reading later
      Cons:
      Not Reliable
    • Influencer Analysis
      Social Media Influencer Analysis
      These tools help you find and view the influence of your prospects, customers and industry thought leaders.
      Klout.com & peerindex.net shown here
      Pros:
      • Excellent way to quantify total reach of individuals social presence
      Cons:
      • Controversial
      • Not very accurate at times
    • Thank You!
      William Toll @utollwi
      VP - Marketing @Yottaa
      www.yottaa.com
      Questions & Comments Welcome:
      william@williamtoll.com