Social Media Metrics and Tools - ProductCamp Boston (William Toll)
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Social Media Metrics and Tools - ProductCamp Boston (William Toll)

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From William Toll: ...

From William Toll:
These slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.

These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.

This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.

Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.

Note - some of these links may soon stop working - mostly because these free tools do not "store" results - they depend on Twitter making Tweets available. Very few companies have full access to Twitter or keep their own archive. To use the tool - simply go to the main URL and drop the string referencing #PCampBoston

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Social Media Metrics and Tools - ProductCamp Boston (William Toll) Social Media Metrics and Tools - ProductCamp Boston (William Toll) Presentation Transcript

  • Post Event – Social Media Metrics
    Stats and Free Tools to Analyze events like ProductCamp or Your Brand etc.
    William Toll @utollwi
    VP, Marketing Yottaa
  • Social Media Tools Outline
    The next few slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.
    These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.
    This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.
    Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.
    William Toll 4/3/2011
  • Hashtag Search
    Hashtag Search
    Twitter has a great search website that is slightly different than the search features in your account.
    http://search.twitter.com
    Pros:
    • Free
    • RSS Feed for search – put this in your reader to monitor terms.
    Cons:
    Limited time storage of Tweets
  • Google Real Time Search
    Google Real Time Search
    Google has been launch tools for “real time” search in 2010 and 2011.
    http://www.google.com/webhp?hl=en#hl=en&q=%23PcampBoston&um=1&ie=UTF-8&tbo=u&tbs=mbl:1&source=og&sa=N&tab=wY&bav=on.2,or.r_gc.r_pw.&fp=f38fdc02ce41e8f3
    Pros:
    • Free
    • Searchs go back further than search.twitter.com
    • Demonstrates how Social Media is now influencing search engine results (SERP – SEO)
  • Word Cloud
    Word Cloud
    Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud
    http://www.wordle.net/
    Pros:
    • Free
    • Color and font can be adjusted.
    Cons:
    Limited # of Tweets analyzed, can not remove words.
  • Analysis & Alerting Tool
    Analysis Tools
    There are many social media analysis and alertiing tools, some are thousands of dollars per month some are free. Social Mention is free
    http://socialmention.com/search?q=%23PCampBoston&t=all&l=&filter=&sort_by=date&tspan=w
    Pros:
    • Free
    • Exportable Results
    • Alerts on keywords
    Cons:
    Full of advertisements and may not be very accurate.
  • Sentiment Analysis
    Sentiment Analysis
    There are many sentiment analysis tools, some are thousands of dollars per month some are free. TwitterSentiment is Free.
    http://twittersentiment.appspot.com/search?query=%23PCampBoston
    Pros:
    • Shows positive sentiment and negative sentiment tweets for a hashtag or term.
    Cons:
    Very limited results.
  • Sentiment Analysis
    Sentiment Analysis
    There are many sentiment analysis tools, some are thousands of dollars per month some are free. Twitrratr is free.
    http://twitrratr.com/search/pcampboston
    Pros:
    • Shows positive sentiment and negative sentiment tweets for a hashtag or term.
    Cons:
    Very limited results.
  • HashTag Archive
    HashTag Archive Sites
    There are a few of these – the best one WhatHashTag is offline on Saturday April 2nd. I hope it returns it’s the best free tool. You can use these tools to monitor events, conferences, your brand and more.
    wthashtag.com
    Pros:
    • Shows top tweets, total tweets and creates an easy to share archive of tweets for review and reading later
    Cons:
    Not Reliable
  • Influencer Analysis
    Social Media Influencer Analysis
    These tools help you find and view the influence of your prospects, customers and industry thought leaders.
    Klout.com & peerindex.net shown here
    Pros:
    • Excellent way to quantify total reach of individuals social presence
    Cons:
    • Controversial
    • Not very accurate at times
  • Thank You!
    William Toll @utollwi
    VP - Marketing @Yottaa
    www.yottaa.com
    Questions & Comments Welcome:
    william@williamtoll.com