Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

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Each year, Pragmatic Marketing conducts a survey of 1000s of product managers and product marketing managers to understand compensation and responsibilities. This presentation reveals the state of product management in 2010.

Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.

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Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

  1. 1. Pragmatic Marketing #$%&%"()*+(*,"-./01/23"4/.5%2*0" +6()*+(*78./01/231/.5%2*093(1" :(;;(<"1%"(*"=<>?%."7+6()*+(*@!@" A%/B"1C"D;(0"/$"<<<98.(BE3$1/.5%2*093(1" !" F"© 1993-2011Pragmatic Marketing, Inc. 1
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  5. 5. Pragmatic Marketing ZE+>*%++" 4/.5%2*0" -(+>2(*>*0" -;/*" -;/*" 4/.5%$" 4/.5%$" ZEC>*0" OE+$(1%." -.>3>*0" -.(D;%1+ " X%K*>2(* " -.(3%++" ^3_E>+>2(*" [>*](++" X>+$.>DE2(*" ZEC,"ZE>;B" " ZEC%." OE+$(1%." ^*/;C+>+ " #$./$%0C" (."-/.$*%." -%.+(*/+" A%$%*2(*" Marketing X>+2*32&%" -.(BE3$" -.(BE3$" b+%." -.(0./1" O(18%$%*3% " -(.c(;>(" -.(K$/D>;>$C" -%.+(*/+" `a%32&%*%++" #$./$%0>3" =/323/;" Market Strategy Business Planning Programs Readiness Support O(18%22&%" -.(BE3$" ]/E*3) " #/;%+ " -.%+%*$/2(*+" V**(&/2(*" A%_E>.%1%*$+ " ]/*B+3/8%" A(/B1/8 " -;/*" -.(3%++" e"X%1(+ " =%3)*(;(0C" b+%" =)(E0)$" f#8%3>/;g " O(;;/$%./; " ^++%++1%*$" #3%*/.>(+ " ]%/B%.+)>8" O/;;+ " #$/$E+" ]%/B" #/;%+ " `&%*$ " X/+)D(/.B" d%*%./2(*" =((;+" #E88(.$" Technical A%L%../;+"e" O)/**%;" O)/**%; " A%L%.%*3%+"" =./>*>*0" #E88(.$ " !!" Strategy ZE+>*%++" 4/.5%2*0" -(+>2(*>*0" -;/*" -;/*" 4/.5%$" 4/.5%$" ZEC>*0" OE+$(1%." -.>3>*0" -.(D;%1+ " X%K*>2(* " -.(3%++" ^3_E>+>2(*" [>*](++" X>+$.>DE2(*" ZEC,"ZE>;B" " ZEC%." OE+$(1%." ^*/;C+>+ " #$./$%0C" (."-/.$*%." -%.+(*/+" A%$%*2(*" Marketing X>+2*32&%" -.(BE3$" -.(BE3$" b+%." -.(0./1" O(18%$%*3% " -(.c(;>(" -.(K$/D>;>$C" -%.+(*/+" `a%32&%*%++" #$./$%0>3" =/323/;" Market Strategy Business Planning Programs Readiness Support O(18%22&%" -.(BE3$" ]/E*3) " #/;%+ " -.%+%*$/2(*+" V**(&/2(*" A%_E>.%1%*$+ " ]/*B+3/8%" A(/B1/8 " -;/*" -.(3%++" e"X%1(+ " =%3)*(;(0C" b+%" =)(E0)$" f#8%3>/;g " O(;;/$%./; " ^++%++1%*$" #3%*/.>(+ " ]%/B%.+)>8" O/;;+ " #$/$E+" ]%/B" #/;%+ " `&%*$ " X/+)D(/.B" d%*%./2(*" =((;+" #E88(.$" Technical A%L%../;+"e" O)/**%;" O)/**%; " A%L%.%*3%+"" =./>*>*0" #E88(.$ " !F"© 1993-2011Pragmatic Marketing, Inc. 6
  6. 6. Pragmatic Marketing 5"*-,6( ZE+>*%++" 4/.5%2*0" -(+>2(*>*0" -;/*" -;/*" 4/.5%$" 4/.5%$" ZEC>*0" OE+$(1%." -.>3>*0" -.(D;%1+ " X%K*>2(* " -.(3%++" ^3_E>+>2(*" [>*](++" ^*/;C+>+ " X>+$.>DE2(*" #$./$%0C" ZEC,"ZE>;B" (."-/.$*%. " " ZEC%." -%.+(*/+" OE+$(1%." A%$%*2(*" 2*"3-4+,( X>+2*32&%" -.(BE3$" -.(BE3$" b+%." -.(0./1" O(18%$%*3% " -(.c(;>(" -.(K$/D>;>$C" -%.+(*/+" `a%32&%*%++" #$./$%0>3" =/323/;" Market Strategy Business Planning Programs Readiness Support O(18%22&%" -.(BE3$" ]/E*3) " #/;%+ " -.%+%*$/2(*+" V**(&/2(*" A%_E>.%1%*$+ " ]/*B+3/8%" A(/B1/8 " -;/*" -.(3%++" e"X%1(+ " =%3)*(;(0C" b+%" =)(E0)$" f#8%3>/;g " O(;;/$%./; " ^++%++1%*$" #3%*/.>(+ " ]%/B%.+)>8" O/;;+ " #$/$E+" ]%/B" #/;%+ " `&%*$ " X/+)D(/.B" d%*%./2(*" =((;+" #E88(.$" A%L%../;+"e" O)/**%;" O)/**%; " .-&/+0&*1( A%L%.%*3%+"" =./>*>*0" #E88(.$ " !G" ST" !ST" FST" GST" JST" RST" UST" @ST" HST" IST" !SST" 4/.5%$"8.(D;%1+" [>*;(++"/*/;C+>+" X>+2*32&%"3(18%$%*3%" 4/.5%$"B%K*>2(*" X>+$.>DE2(*"+$./$%0C" -.(BE3$"8(.c(;>(" ZE+>*%++"8;/*" -.>3>*0" ZEC,"DE>;B,"8/.$*%." -.(BE3$"8.(K$/D>;>$C" O(18%22&%";/*B+3/8%" =%3)*(;(0C"/++%++1%*$" -.(BE3$".(/B1/8" V**(&/2(*" b+%."8%.+(*/+" A%_E>.%1%*$+" b+%"+3%*/.>(+" #$/$E+"B/+)D(/.B" -4" -(+>2(*>*0" -44" ZEC>*0"8.(3%++" ZEC%."8%.+(*/+" 4/.5%2*0"8;/*" OE+$(1%."/3_E>+>2(*" OE+$(1%.".%$%*2(*" -.(0./1"%a%32&%*%++" ]/E*3)"8;/*" =)(E0)$";%/B%.+)>8" ]%/B"0%*%./2(*" A%L%../;+"e".%L%.%*3%+" #/;%+"8.(3%++" O(;;/$%./;" #/;%+"$((;+" O)/**%;"$./>*>*0" -.%+%*$/2(*+"e"B%1(+" h#8%3>/;h"3/;;+" `&%*$"+E88(.$" O)/**%;"+E88(.$" !J"© 1993-2011Pragmatic Marketing, Inc. 7
  7. 7. Pragmatic Marketing ST" FST" JST" UST" HST" !SST" 4/.5%$"8.(D;%1+" [>*;(++"/*/;C+>+" X>+2*32&%"3(18%$%*3%" 4/.5%$"B%K*>2(*" X>+$.>DE2(*"+$./$%0C" -4" -44" -.(BE3$"8(.c(;>(" ZE+>*%++"8;/*" -.>3>*0" ZEC,"DE>;B,"8/.$*%." -.(BE3$"8.(K$/D>;>$C" !R" ST" FST" JST" UST" HST" !SST" O(18%22&%";/*B+3/8%" =%3)*(;(0C"/++%++1%*$" -.(BE3$".(/B1/8" V**(&/2(*" -4" -44" b+%."8%.+(*/+" A%_E>.%1%*$+" b+%"+3%*/.>(+" #$/$E+"B/+)D(/.B" !U"© 1993-2011Pragmatic Marketing, Inc. 8
  8. 8. Pragmatic Marketing ST" FST" JST" UST" HST" !SST" -(+>2(*>*0" ZEC>*0"8.(3%++" ZEC%."8%.+(*/+" 4/.5%2*0"8;/*" OE+$(1%."/3_E>+>2(*" -4" OE+$(1%.".%$%*2(*" -44" -.(0./1"%a%32&%*%++" ]/E*3)"8;/*" =)(E0)$";%/B%.+)>8" ]%/B"0%*%./2(*" A%L%../;+"e".%L%.%*3%+" !@" ST" FST" JST" UST" HST" !SST" #/;%+"8.(3%++" O(;;/$%./;" #/;%+"$((;+" O)/**%;"$./>*>*0" -4" -44" -.%+%*$/2(*+"e"B%1(+" h#8%3>/;h"3/;;+" `&%*$"+E88(.$" O)/**%;"+E88(.$" !H"© 1993-2011Pragmatic Marketing, Inc. 9
  9. 9. Pragmatic Marketing ZE+>*%++"3/+%" 4/.5%$"8.(D;%1+" X%K*>*0"1/.5%2*0"8;/*" >*"-4" [>*;(++"/*/;C+>+" 4/*/0>*0"15$0"8.(0./1+" >*"4j=d" 4/.5%$"+>Q>*0" 4/.5%$"1%++/0%+" >*"X`k" -.(BE3$".(/B1/8" -(+>2(*>*0" -.>3>*0" ZEC%."8%.+(*/+" O(18%22&%"/*/;C+>+" #E33%++"+$(.>%+" =%3)*(;(0C"/++%++1%*$" ]%/B"0%*%./2(*" 8.(&>B>*0"+/;%+"3)/**%;" 4(*>$(.>*0".%;%/+%" $./>*>*0" b+%"+3%*/.>(+" 3.%/2*0"3(;;/$%./;"/*B"$((;+" b+%."8%.+(*/+" <.>2*0"3(18%22&%"3)%35;>+$+" 4/.5%$".%_E>.%1%*$+" 3.%/2*0"8.%+"/*B"B%1(+" +$/i*0"%&%*$+" !I" (&%."l!"Z>;;>(*" lRS!"4>;;>(*"$("l!"Z>;;>(*" lFR!"4>;;>(*"$("lRSS"4>;;>(*" l!S!"4>;;>(*"$("lFRS"4>;;>(*" O`P" -.(BE3$"4/*/0%1%*$" lR!"4>;;>(*"$("l!SS"4>;;>(*" X%&%;(81%*$" lFU"4>;;>(*"$("lRS"4>;;>(*" 4/.5%2*0" P$)%." l!!"4>;;>(*"$("lFR"4>;;>(*" l!"4>;;>(*"$("l!S"4>;;>(*" ;%++"$)/*"l!"4>;;>(*" ST" FST" JST" UST" HST" !SST" FS"© 1993-2011Pragmatic Marketing, Inc. 10
  10. 10. Pragmatic Marketing ! -.(BE3$"1/*/0%1%*$">+"1(.%"L./01%*$%B" !  =>$;%+"/*B".%+8(*+>D>;>2%+"+2;;"3(*LE+>*0" !  4(.%";>5%;C"$(")/&%"D($)"8.(BE3$"1/*/0%.+"e"8.(BE3$"1/.5%2*0" 1/*/0%.+" !  4(.%"$%3)*>3/;"L(3E+"L(."8.(BE3$"1/*/0%.+" !  4(.%"0(W$(W1/.5%$"L(3E+"L(."8.(BE3$"1/.5%2*0"1/*/0%.+" !  Z%"3/E2(E+"(L"*%0;%32*0"DE+>*%++W(.>%*$%B"/32&>2%+" ! ^3$E/;"L(3E+"(L"$/+5"(.>%*$/2(*">+">18/3$%B"DC" (.0/*>Q/2(*/;"/;>0*1%*$" ! `m8%.>%*3%"/*B"$%3)*>3/;"+5>;;+")/&%"$)%"1(+$">18/3$"(*" +/;/.C" F!" FF"© 1993-2011Pragmatic Marketing, Inc. 11
  11. 11. Pragmatic Marketing n" Steve Johnson sjohnson@pragmaticmarketing.com More info available at www.pragmaticmarketing.com/survey Read my blog at www.productmarketing.com FG"© 1993-2011Pragmatic Marketing, Inc. 12

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